Mayonnaise

Mayonnaise

Global Mayonnaise Market to Reach US$14.7 Billion by 2030

The global market for Mayonnaise estimated at US$12.4 Billion in the year 2023, is expected to reach US$14.7 Billion by 2030, growing at a CAGR of 2.4% over the analysis period 2023-2030. Unflavored Mayonnaise, one of the segments analyzed in the report, is expected to record a 2.3% CAGR and reach US$9.8 Billion by the end of the analysis period. Growth in the Flavored Mayonnaise segment is estimated at 2.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.4 Billion While China is Forecast to Grow at 4.9% CAGR

The Mayonnaise market in the U.S. is estimated at US$3.4 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.9 Billion by the year 2030 trailing a CAGR of 4.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.7% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.2% CAGR.

Global Mayonnaise Market - Key Trends and Drivers Summarized

Mayonnaise is a staple condiment in many cultures, known for its creamy texture and versatile flavor that enhances sandwiches, salads, and numerous dishes. Traditionally made from simple ingredients such as oil, egg yolks, vinegar or lemon juice, and seasonings, mayonnaise serves as a base for many other dressings like aioli and tartar sauce. The emulsification of oil and egg yolks creates its characteristic thick texture, while the acidity from vinegar or lemon juice adds a refreshing sharpness that balances the richness of the oil. Over time, the formulation of mayonnaise has been adapted in various ways to cater to different dietary needs and preferences, incorporating a range of oils like soybean, canola, or olive, and alternatives for egg to suit vegan diets.

The global mayonnaise market has evolved significantly, driven by changing consumer tastes and the increasing demand for convenience foods. As culinary traditions blend and global palates become more adventurous, mayonnaise is being infused with a variety of flavors such as garlic, chipotle, and lime, expanding its use beyond traditional recipes. Health-conscious consumers are also influencing the market, leading to the development of products with reduced fat, lower calories, or made with organic and non-GMO ingredients. These health-oriented products appeal particularly to those looking to enjoy the creamy texture of mayonnaise without the associated dietary guilt. Moreover, the rise of global cuisine has seen mayonnaise becoming more commonplace in non-traditional markets, particularly in Asia and the Middle East, where it is being introduced into local dishes, creating new consumption patterns.

The growth in the mayonnaise market is driven by several factors, including advancements in food processing technology, an increase in consumer preference for premium and specialty condiments, and effective marketing strategies that resonate with evolving dietary trends. Technological innovations have allowed manufacturers to improve the shelf life and stability of mayonnaise, thereby enhancing its appeal as a non-perishable pantry staple suitable for various culinary uses. The expansion of gourmet food trends has seen a rise in demand for artisanal or craft mayonnaise varieties, which often feature exotic ingredients and unique flavor profiles. These premium products frequently target a niche market segment that values authenticity and quality over cost. Furthermore, manufacturers are effectively leveraging digital marketing and social media platforms to promote mayonnaise’s versatility and introduce new recipes and uses to consumers, stimulating demand. Retail expansion and the availability of mayonnaise in convenient packaging formats, such as squeeze bottles and single-serving packets, have also contributed to its increased use in both home kitchens and the foodservice industry. Together, these dynamics ensure a robust growth trajectory for the mayonnaise market, reflecting its enduring popularity and adaptability to consumer preferences and industry trends.

Select Competitors (Total 86 Featured) -

• Ajinomoto Co., Inc.
• American Garden
• Del Monte Foods Private Limited
• Giraffe Foods Inc.
• Gulf Food Products Co - HELLO
• Kewpie Corporation
• Kruger Foods
• LUDA Foods
• McCormick and Company, Inc.
• Nestlé SA
• Original Foods Limited
• Remia International
• Tetra Pak International S.A. (Tetra Pak)
• Unilever PLC
• Veeba Foods

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