Massage Equipment

Global Massage Equipment Market to Reach US$17.8 Billion by 2030

The global market for Massage Equipment estimated at US$11.0 Billion in the year 2024, is expected to reach US$17.8 Billion by 2030, growing at a CAGR of 8.3% over the analysis period 2024-2030. Massage Chairs & Sofas, one of the segments analyzed in the report, is expected to record a 9.6% CAGR and reach US$7.9 Billion by the end of the analysis period. Growth in the Back Massagers segment is estimated at 9.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.0 Billion While China is Forecast to Grow at 13.1% CAGR

The Massage Equipment market in the U.S. is estimated at US$3.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2030 trailing a CAGR of 13.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.1% and 8.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.

Global Massage Equipment Market – Key Trends & Drivers Summarized

Why Is Massage Equipment No Longer a Luxury but a Daily Wellness Essential?

The global massage equipment market has witnessed a dramatic transformation in perception—from a luxury indulgence to a mainstream wellness necessity. This shift is largely attributed to growing consumer awareness around physical and mental well-being, coupled with the rising prevalence of stress, sedentary lifestyles, and musculoskeletal disorders. With more individuals working from home and spending prolonged hours on screens, the demand for accessible and effective at-home relaxation solutions has surged. Massage equipment—ranging from electric massagers and massage chairs to handheld percussion devices and foot spas—has become a common fixture in households, fitness centers, and even corporate wellness programs. The wellness movement, once centered on yoga and meditation, has expanded to embrace recovery and physical therapy tools as critical elements of holistic self-care. Influenced by social media, influencers, and wellness tech brands, consumers are seeking non-invasive, tech-enhanced alternatives to manage daily fatigue, chronic pain, and poor circulation. As self-care routines evolve to prioritize recovery, relaxation, and rejuvenation, massage equipment is increasingly being viewed not just as a comfort tool, but as an integral part of preventive healthcare and lifestyle optimization.

How Are Smart Technologies Revolutionizing the Massage Equipment Experience?

The convergence of massage technology with smart features is redefining product innovation and user expectations in the massage equipment market. Artificial intelligence and machine learning are now being integrated into premium massage chairs and devices to enable adaptive pressure control, user body mapping, and customized massage routines based on muscle tension and posture. Bluetooth and app-enabled controls allow users to personalize sessions, track usage, and sync devices with wellness platforms. Heat therapy, vibration patterns, and air compression functions have evolved from basic add-ons to core selling points, with newer devices offering multi-zone targeting and real-time feedback. Moreover, lightweight and wireless designs powered by long-lasting lithium batteries are making handheld devices more portable and convenient. Voice activation and touchless controls are also emerging as hygiene-conscious consumers look for contactless operation in shared or public settings such as gyms and spas. Wearable massagers, neck wraps, and smart recovery sleeves are becoming popular among athletes and fitness enthusiasts who demand on-the-go solutions for pain relief and muscle recovery. The integration of IoT and data analytics is enabling manufacturers to offer a more immersive and customized experience, transforming massage equipment into intelligent wellness companions rather than static relaxation devices.

Is Diversification Across End-Use Segments Creating New Growth Frontiers?

The versatility of massage equipment is fueling widespread adoption across a diverse range of end-use segments, opening up multiple growth pathways for manufacturers and retailers. In the healthcare sector, massage tools are being recommended by physiotherapists and rehabilitation clinics as part of recovery protocols for sports injuries, arthritis, and post-surgical pain. The corporate world is embracing massage chairs and compact massagers in wellness rooms as part of employee health programs, especially in high-stress industries like IT and finance. Fitness and sports sectors are deploying massage guns and percussive therapy tools for muscle activation and post-workout recovery, making them staple accessories in gyms and training facilities. Elderly care is another rising application area, with ergonomically designed massage equipment addressing issues such as joint stiffness, poor circulation, and chronic pain in senior populations. Even travel retail is exploring compact massage tools as portable wellness gadgets for frequent flyers and business travelers. Meanwhile, the hospitality industry is embedding massage chairs and foot massagers in luxury hotel suites and airport lounges to elevate the guest experience. This cross-industry penetration, coupled with the rise of wellness tourism and health-conscious lifestyles, is expanding the target market far beyond traditional spa-goers, reshaping product design and marketing strategies across the board.

What Are the Core Drivers Powering the Massage Equipment Market’s Expansion?

The growth in the massage equipment market is driven by several factors rooted in changing consumer behavior, technological evolution, and expanding application scenarios. The rising incidence of stress-related health conditions, poor posture, and chronic musculoskeletal issues—exacerbated by desk-bound workstyles and screen-heavy routines—has created steady demand for personal massage devices. Rapid advancements in automation, AI-based customization, and user-centric ergonomics are driving the development of smarter, more efficient, and more appealing equipment. The increase in e-commerce penetration and influencer-driven wellness trends has expanded product visibility and accessibility, especially among younger, tech-savvy consumers. Simultaneously, aging populations in developed markets are seeking home-based therapeutic solutions that offer both comfort and clinical benefit. The growing popularity of fitness and recovery routines has further fueled demand for portable, sports-oriented massage tools. In emerging economies, rising disposable incomes and exposure to wellness trends are enabling first-time buyers to explore massage equipment as part of lifestyle upgrades. Corporate wellness programs, the proliferation of wellness centers, and the integration of massage devices in hospitality and public spaces are reinforcing institutional demand. Lastly, the shift toward holistic wellness, preventative care, and non-invasive self-treatment is propelling consumers to invest in multifunctional massage solutions, ensuring consistent momentum in the global market.

SCOPE OF STUDY:

The report analyzes the Massage Equipment market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Massage Chairs & Sofas, Back Massagers, Handheld Massagers, Neck & Shoulder Massagers, Other Products); Application (Commercial Application, Home Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Beurer GmbH
• Bodyfriend Inc.
• Casada International
• Family Inada Co., Ltd.
• Fuji Medical Instruments Mfg. Co., Ltd.
• HoMedics
• LG Electronics Inc.
• Luraco Technologies Corp.
• Medisana GmbH
• MedMassager
• Omron Corporation
• OSIM International Pte. Ltd.
• Panasonic Corporation
• Prospera Corporation
• RoboTouch
• Samsung Electronics Co., Ltd
• Shenzhen Relcare Electronics
• Wahl Clipper Corporation
• Xiaomi Corporation
• Zyllion

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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JAPAN
INDIA
176 OTHER COUNTRIES.

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