Male Aesthetics

Male Aesthetics

Global Male Aesthetics Market to Reach US$20.6 Billion by 2030

The global market for Male Aesthetics estimated at US$14.6 Billion in the year 2023, is expected to reach US$20.6 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2023-2030. Non-Surgical Procedure, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$10.2 Billion by the end of the analysis period. Growth in the Surgical Procedure segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.0 Billion While China is Forecast to Grow at 8.1% CAGR

The Male Aesthetics market in the U.S. is estimated at US$4.0 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 8.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 5.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.0% CAGR.

Global Male Aesthetics Market - Key Trends and Drivers Summarized

Male aesthetics has emerged as a distinct and rapidly growing sector within the broader beauty and personal care industry, reflecting a significant cultural shift in how men view and engage with grooming and aesthetics. This market encompasses a wide range of products and services designed specifically for men, including skincare, hair care, cosmetic procedures, and fitness regimens aimed at enhancing physical appearance and personal well-being. The rise of social media and changing societal norms have greatly influenced male consumer attitudes towards beauty and self-care, which were traditionally seen as primarily female concerns. Today, men of all ages are increasingly investing in their appearance, driven by desires for professional advancement, social confidence, and personal satisfaction. Products such as moisturizers, anti-aging creams, and specialized hair care solutions are seeing heightened demand, alongside non-invasive aesthetic treatments like Botox, fillers, and laser therapies that address specific male concerns such as hair loss and skin rejuvenation.

The evolution of the male aesthetics market is closely linked to advancements in technology and changes in marketing strategies. The development of products and treatments tailored to the unique dermatological needs of men—considering factors like skin thickness, oiliness, and facial hair—is a result of increased research and innovation in the field. For instance, companies are creating lighter, non-greasy skincare products that appeal to men who may be new to skin care routines. The cosmetic surgery industry has also adapted, offering procedures with minimal recovery time to fit busy schedules, which is crucial for attracting male clients. Marketing has evolved to portray male grooming and aesthetic enhancement as a component of a holistic health approach, incorporating fitness and nutrition, which aligns well with the contemporary emphasis on wellness and performance. These industry shifts are supported by a broader range of media representations of men that promote and normalize self-care and aesthetic enhancement.

The growth in the male aesthetics market is driven by several factors, including the destigmatization of male grooming, the influence of celebrity culture, and increased disposable income among men. As societal perceptions continue to shift, there is a growing acceptance and encouragement for men to pursue beauty and grooming practices, expanding the consumer base. Celebrity endorsements and the visibility of male public figures openly discussing and embracing aesthetic treatments have significantly contributed to this trend, making such practices more mainstream. Additionally, economic factors play a crucial role; as men gain more disposable income, they are more likely to allocate funds towards aesthetic services and products. The market has also seen a surge in specialized boutiques and clinics that cater exclusively to male aesthetics, providing customized and discreet services. These businesses are not only enhancing the availability of specialized products and services but are also elevating the consumer experience, further driving market growth. Together, these dynamics underscore a robust and dynamic sector poised for continued expansion as male aesthetics becomes an integral part of modern male identity and lifestyle.

Select Competitors (Total 86 Featured) -

• Assurance Skin, Laser & Aesthetics
• Candela Corp. (Candela Medical)
• Cutera Aesthetics
• Cynosure Aesthetics
• Dr Rajendra Gujjalanavar
• Excellence (A Brand of BTL)
• Grey`s Aesthetics
• KLNIK
• La Sante
• Lumenis Be Ltd.
• Manor Health
• Medicosmetic Skin Clinic
• Spark (a trademark of Allergan, Inc., an AbbVie Company)
• The Maercks Institute
• Vaser (A Brand of Solta Medical a division of Bausch Health Companies Inc.);

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