Low- and No-Calorie Soda

Global Low- and No-Calorie Soda Market to Reach US$25.7 Billion by 2030

The global market for Low- and No-Calorie Soda estimated at US$22.0 Billion in the year 2024, is expected to reach US$25.7 Billion by 2030, growing at a CAGR of 2.7% over the analysis period 2024-2030. Artificial Sweetener, one of the segments analyzed in the report, is expected to record a 2.5% CAGR and reach US$15.2 Billion by the end of the analysis period. Growth in the Natural Sweetener segment is estimated at 2.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.9 Billion While China is Forecast to Grow at 3.8% CAGR

The Low- and No-Calorie Soda market in the U.S. is estimated at US$5.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.9 Billion by the year 2030 trailing a CAGR of 3.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Low- and No-Calorie Soda Market - Key Trends & Drivers Summarized

What Are Low- and No-Calorie Sodas and What Drives Their Popularity?

Low- and no-calorie sodas are beverages that offer fewer calories than regular sodas by utilizing zero-calorie sweeteners or reduced sugar content. These products cater to health-conscious consumers looking to manage calorie intake without sacrificing the enjoyment of a sweet, fizzy drink. The rise in health awareness and an increase in lifestyle-related health issues such as obesity and diabetes have significantly contributed to the popularity of these beverages. Consumers are increasingly scrutinizing product labels, seeking options that align with a healthier lifestyle but still provide the satisfaction and taste of traditional sodas. Manufacturers have responded by developing a range of low- and no-calorie alternatives, utilizing sweeteners like aspartame, sucralose, and stevia, which mimic the sweetness of sugar without the associated calorie load.

How Has Innovation Shaped the Low- and No-Calorie Soda Market?

Innovation in the low- and no-calorie soda market is not just limited to sweetener alternatives; it also includes product diversification, packaging improvements, and marketing strategies. Brands have broadened their product lines to include a variety of flavors and formulations that appeal to a wide audience, including options fortified with vitamins and minerals or enhanced with caffeine and herbal extracts. Advances in packaging technology have also played a crucial role, with companies introducing recyclable materials and more convenient package sizes to appeal to environmentally conscious consumers and those on-the-go. Additionally, marketing campaigns have smartly shifted focus towards a lifestyle-oriented approach, highlighting not only the health benefits but also the modern, trendy image of low- and no-calorie sodas.

What Role Do Regulatory Changes and Consumer Preferences Play in Shaping the Market?

Regulatory changes and evolving consumer preferences significantly impact the low- and no-calorie soda market. Governments worldwide have been imposing stricter regulations on sugar content in beverages to combat public health crises like obesity and diabetes, leading to a surge in demand for low- and no-calorie alternatives. For instance, sugar taxes implemented in various countries have made high-sugar sodas more expensive and less attractive to budget-conscious consumers, paving the way for low- and no-calorie options to gain market share. Simultaneously, there is a growing consumer preference for transparency in labeling and a desire for natural ingredients, which has pressured manufacturers to reformulate products to remove artificial additives and emphasize natural sweeteners.

What Drives the Growth in the Low- and No-Calorie Soda Market?

The growth in the low- and no-calorie soda market is driven by several factors, including advances in sweetener technology, changes in consumer behavior, and regulatory impacts. Technological improvements in sweetener formulations have enabled manufacturers to offer better-tasting products without the health drawbacks associated with sugar, which has broadened consumer acceptance. Changes in consumer behavior, particularly among millennials and Gen Z, who prefer healthier, lower-calorie beverage options that do not compromise on taste, have also spurred market expansion. Regulatory initiatives aimed at reducing public sugar intake have further boosted the market, as taxes on sugary drinks push consumers towards healthier alternatives. Additionally, the global spread of health and wellness trends has created a robust demand for beverages that support a health-conscious lifestyle without sacrificing the sensory experience of traditional sodas. These dynamics are crucial in driving innovation and adoption in the sector, positioning low- and no-calorie sodas as a growing segment within the broader beverage industry.

SCOPE OF STUDY:

The report analyzes the Low- and No-Calorie Soda market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Artificial Sweetener, Natural Sweetener)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 16 Featured) -

• Adallen Nutrition Inc.
• Bai Brands
• Boon Rawd Brewery
• Feesers, Inc.
• Jones Soda Co.
• LABETA, a.s.
• Madhava Foods
• PepsiCo, Inc.
• Peterstaler Mineralquellen GmbH
• Polar Beverages

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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