Location Intelligence

Global Location Intelligence Market to Reach US$60.6 Billion by 2030

The global market for Location Intelligence estimated at US$27.4 Billion in the year 2024, is expected to reach US$60.6 Billion by 2030, growing at a CAGR of 14.1% over the analysis period 2024-2030. Sales & Marketing Optimization, one of the segments analyzed in the report, is expected to record a 15.4% CAGR and reach US$15.4 Billion by the end of the analysis period. Growth in the Customer management segment is estimated at 16.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.9 Billion While China is Forecast to Grow at 18.6% CAGR

The Location Intelligence market in the U.S. is estimated at US$6.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$15.4 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.3% and 11.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.

Global Location Intelligence Market - Key Trends and Drivers Summarized

How Is Location Intelligence Transforming Business Decision-Making?

Location intelligence (LI) is becoming an integral part of business strategies, leveraging geographical data and analytics to improve decision-making, optimize operations, and enhance customer experiences. Location intelligence uses geographic information system (GIS) tools, spatial analytics, and big data to analyze and visualize the spatial aspects of business operations, including customer behavior, supply chain management, and market opportunities. Retailers, logistics companies, real estate developers, and governments are using LI to optimize site selection, improve delivery routes, and better understand demographic trends. By providing actionable insights based on location data, businesses can gain a competitive edge in a rapidly evolving market.

What Innovations Are Driving the Location Intelligence Market?

The location intelligence market is being driven by advancements in technologies such as artificial intelligence (AI), machine learning, and cloud computing. AI-powered analytics platforms are enhancing the ability of businesses to predict market trends and optimize operations based on real-time location data. Geofencing and beacons are providing companies with the tools to offer personalized services based on a customer`s physical location. Furthermore, cloud-based location intelligence platforms are making spatial data more accessible to businesses of all sizes, enabling seamless integration with existing IT infrastructure. These innovations are transforming how businesses use geographical data to drive efficiency and growth.

How Do Market Segments Define the Growth of Location Intelligence?

Components include software, services, and hardware, with software dominating the market as businesses rely on advanced analytics platforms to extract insights from location data. Applications range from customer analytics and marketing to supply chain optimization and asset tracking, with customer analytics representing the largest segment due to the growing importance of personalized marketing strategies. End-use industries include retail, logistics, real estate, healthcare, and government, with the retail and logistics sectors driving significant demand for location intelligence as they seek to optimize operations and improve customer engagement.

What Factors Are Driving the Growth in the Location Intelligence Market?

The growth in the location intelligence market is driven by several factors, including the increasing demand for real-time data analytics, advancements in AI and machine learning, and the rise of mobile and connected devices. Businesses are leveraging location intelligence to improve decision-making processes, optimize resource allocation, and enhance customer experiences. The growing adoption of AI-driven location analytics is enabling companies to predict market trends and adjust strategies based on real-time geographical data. Furthermore, the proliferation of smartphones and IoT devices is generating vast amounts of location data, providing businesses with valuable insights to drive growth and innovation.

SCOPE OF STUDY:

The report analyzes the Location Intelligence market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Application (Sales & Marketing Optimization, Customer Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Workforce Management, Other Applications); Vertical (Transportation & Logistics, BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Manufacturing & Industrial, Government & Defense, Utilities & Energy)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 58 Featured) -

• Autodesk, Inc.
• Bosch Software Innovations GmbH
• ESRI
• HERE Technologies
• MDA Corporation
• Navizon, Inc.
• Pitney Bowes, Inc.
• Qualcomm Technologies, inc
• Supermap Software Co., Ltd
• Tibco Software, Inc.
• Trimble, Inc.
• Trueposition, Inc.
• Wireless Logic

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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