Lipsticks

Global Lipsticks Market to Reach US$27.8 Billion by 2030

The global market for Lipsticks estimated at US$19.4 Billion in the year 2024, is expected to reach US$27.8 Billion by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Stick / Tube, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$16.9 Billion by the end of the analysis period. Growth in the Liquid segment is estimated at 6.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.1 Billion While China is Forecast to Grow at 9.1% CAGR

The Lipsticks market in the U.S. is estimated at US$5.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.4 Billion by the year 2030 trailing a CAGR of 9.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 5.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Lipsticks Market - Key Trends & Drivers Summarized

Why Are Lipsticks Considered a Staple in the Beauty Industry?

Lipsticks have long been a staple in the beauty industry, symbolizing both personal expression and empowerment. As one of the most popular cosmetic products globally, lipsticks cater to a wide range of consumer preferences, from subtle nudes to bold, vibrant colors. The enduring appeal of lipsticks is rooted in their ability to enhance appearance, boost confidence, and adapt to changing fashion trends. With the growing influence of social media and beauty influencers, lipstick trends can spread rapidly, driving demand across different demographic groups. The market is further bolstered by the increasing variety of formulations, including long-lasting, matte, and hydrating options, which cater to diverse consumer needs. The ability of lipstick to remain relevant despite shifting beauty standards underscores its significance in the global cosmetics industry.

How Are Technological Advancements Shaping the Lipstick Market?

Technological advancements are playing a crucial role in the evolution of lipstick products, making them more innovative, sustainable, and appealing to modern consumers. The development of new formulas that offer longer wear, richer color payoff, and enhanced moisturizing properties has significantly improved the user experience. Innovations in packaging, such as magnetic closures and sleek, eco-friendly designs, are also attracting environmentally conscious consumers. Additionally, advancements in pigment technology are enabling the creation of unique and customizable shades that can be tailored to individual preferences. The rise of virtual try-on technology, powered by augmented reality (AR), is revolutionizing the shopping experience by allowing consumers to test different shades digitally before making a purchase. These technological improvements are not only driving consumer interest but also expanding the reach of lipsticks in new and emerging markets.

What Consumer Trends Are Influencing the Lipstick Market?

Consumer behavior in the lipstick market is increasingly driven by the desire for personalization, sustainability, and inclusivity. The growing demand for personalized beauty products has led to the rise of customizable lipsticks, where consumers can choose their preferred shade, finish, and even packaging. Sustainability is also becoming a key consideration, with more consumers seeking out lipsticks made from natural, cruelty-free, and eco-friendly ingredients. Brands are responding by launching clean beauty lines and offering refillable packaging options to reduce waste. Inclusivity is another significant trend, with a greater emphasis on providing a diverse range of shades that cater to all skin tones, reflecting the growing awareness of the need for representation in the beauty industry. Social media and beauty influencers continue to play a pivotal role in shaping consumer preferences and driving the popularity of certain shades and finishes, further influencing market dynamics.

What Is Driving the Growth in the Lipstick Market?

The growth in the lipstick market is driven by several factors. Technological advancements in formulation and packaging are enhancing product performance and appeal, attracting a broader consumer base. The increasing demand for personalized and sustainable beauty products is also contributing to market growth, as consumers seek out lipsticks that align with their values and individual preferences. The rise of social media and the influence of beauty influencers are further driving demand, as trends and new product launches can quickly gain popularity and boost sales. Additionally, the expansion of the beauty industry in emerging markets, coupled with rising disposable incomes, is creating new opportunities for lipstick brands. The emphasis on inclusivity and diversity in product offerings is also supporting market growth, as brands cater to a wider range of consumers by offering shades and formulations that suit all skin tones and types.

SCOPE OF STUDY:

The report analyzes the Lipsticks market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Stick / Tube, Liquid, Pencil, Palette); Applicator (Shimmer, Longwearing, Matte, Cream)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 219 Featured) -

• ARCH Development Corporation
• Aromatic Enterprises Co., Ltd.
• Aurora Global Brands
• Avon Products Inc
• Bourjois
• Ceres Organics
• Chanel SA
• Charlotte Tilbury Beauty Inc.
• COLORBAR COSMETICS PVT LTD
• Coty, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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