Licensed Merchandise

Licensed Merchandise

Global Licensed Merchandise Market to Reach US$489.8 Billion by 2030

The global market for Licensed Merchandise estimated at US$361.2 Billion in the year 2023, is expected to reach US$489.8 Billion by 2030, growing at a CAGR of 4.4% over the analysis period 2023-2030. Licensed Apparel, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$167.4 Billion by the end of the analysis period. Growth in the Licensed Toys segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$95.2 Billion While China is Forecast to Grow at 7.0% CAGR

The Licensed Merchandise market in the U.S. is estimated at US$95.2 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$107.2 Billion by the year 2030 trailing a CAGR of 7.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 3.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Global Licensed Merchandise Market - Key Trends & Drivers Summarized

Why Is the Licensed Merchandise Market Experiencing Rapid Growth?

The licensed merchandise market is experiencing rapid growth as brands, entertainment companies, and sports franchises increasingly leverage their intellectual property (IP) to create a wide range of consumer products. Licensed merchandise, which includes apparel, accessories, toys, and home goods, allows companies to extend their brand presence and connect with fans and consumers on a deeper level. The rise of global fandoms, fueled by the popularity of movies, TV shows, sports teams, and video games, is driving demand for branded products that allow consumers to express their loyalty and identity. As brands continue to explore new licensing opportunities, the market for licensed merchandise is expected to expand significantly.

How Are Technological Advancements Impacting the Licensed Merchandise Market?

Technological advancements are playing a significant role in shaping the licensed merchandise market, particularly in the areas of product design, production, and distribution. The use of digital printing and on-demand manufacturing technologies allows brands to quickly and cost-effectively produce limited-edition and customized merchandise, catering to niche markets and consumer preferences. Additionally, the rise of e-commerce and direct-to-consumer (DTC) platforms is enabling brands to reach a global audience, providing greater access to licensed merchandise. Social media and digital marketing are also enhancing brand engagement, allowing companies to promote licensed products more effectively and connect with fans in real-time. These technological innovations are driving the growth and diversification of the licensed merchandise market.

What Trends Are Driving the Adoption of Licensed Merchandise?

Several key trends are driving the adoption of licensed merchandise, including the growing influence of pop culture and entertainment, the rise of digital and social media, and the increasing demand for personalization and exclusivity. Pop culture phenomena, such as blockbuster movies, popular TV series, and major sporting events, are fueling demand for licensed products that allow fans to express their enthusiasm and connect with their favorite franchises. The trend towards personalization is also influencing the market, with consumers seeking unique and customized products that reflect their individual tastes and interests. Additionally, the rise of social media influencers and the trend towards limited-edition releases are creating new opportunities for licensed merchandise, as brands look to tap into the power of digital engagement and exclusivity.

What Factors Are Driving the Growth of the Licensed Merchandise Market?

The growth in the licensed merchandise market is driven by several factors, including the expanding influence of global brands and franchises, the increasing demand for branded and personalized products, and the rise of e-commerce and digital marketing. The popularity of entertainment properties, such as movies, TV shows, and video games, is a significant driver, as these franchises have large and dedicated fan bases that are eager to purchase related merchandise. Additionally, the growth of the sports industry and the increasing commercialization of sports teams and events are contributing to the demand for licensed merchandise. The shift towards online shopping and the use of social media for brand promotion are further fueling market growth, as they provide brands with new channels to reach consumers and drive sales.

Select Competitors (Total 21 Featured) -

• Adidas AG
• bioWORLD
• Cartoon Network, Inc.
• Columbia Sportswear Company
• DreamWorks Animation LLC
• Entertainment One Ltd.
• Everlast Worldwide, Inc.
• Fanatics, Inc.
• Fox Consumer Products, Inc
• G-III Apparel Group Ltd.
• Hanesbrands, Inc.
• Hasbro, Inc.
• Knights Apparel, Inc.
• Mattel, Inc.
• NBC Universal Media LLC
• Nike, Inc.
• Prada SpA
• Puma SE
• Ralph Lauren Corporation
• Reebok International Ltd.
• Sanrio Co., Ltd.
• The Walt Disney Company
• Under Armour, Inc.
• Warner Bros. Consumer Products

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