Kombucha

Global Kombucha Market to Reach US$11.8 Billion by 2030

The global market for Kombucha estimated at US$5.2 Billion in the year 2024, is expected to reach US$11.8 Billion by 2030, growing at a CAGR of 14.5% over the analysis period 2024-2030. Yeast, one of the segments analyzed in the report, is expected to record a 15.2% CAGR and reach US$4.6 Billion by the end of the analysis period. Growth in the Mold segment is estimated at 14.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 18.8% CAGR

The Kombucha market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.0 Billion by the year 2030 trailing a CAGR of 18.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.9% and 12.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Global Kombucha Market - Key Trends & Consumer Dynamics

Why Is Kombucha Gaining Popularity in the Health and Wellness Market?

Kombucha, a fermented tea beverage known for its probiotic content and potential health benefits, has rapidly gained popularity in the health and wellness market. Consumers are increasingly seeking natural and functional beverages that not only quench their thirst but also support gut health, immunity, and overall well-being. Kombucha, with its blend of probiotics, enzymes, and organic acids, is touted for aiding digestion, detoxification, and energy levels. The drink’s appeal is further enhanced by the growing interest in fermented foods and beverages, which are believed to contribute positively to gut microbiome health. The trend towards healthier lifestyles, along with the rising demand for clean-label and organic products, is driving the expansion of the kombucha market as more consumers incorporate this beverage into their daily routines.

How Are Innovations in Flavor and Packaging Expanding the Kombucha Market?

Innovations in flavor and packaging are significantly expanding the kombucha market, making the drink more accessible and appealing to a broader range of consumers. Traditionally, kombucha has a tangy, slightly sour taste, which may not appeal to everyone. However, manufacturers are now offering a wide variety of flavors, from fruit-infused options like raspberry or mango to more adventurous blends featuring herbs and spices such as ginger, turmeric, and lavender. This diversification in flavors is attracting new consumers and encouraging existing fans to explore different taste profiles. Additionally, the development of innovative packaging, including resealable cans and single-serving bottles, is making kombucha more convenient for on-the-go consumption. These packaging advancements, coupled with eco-friendly materials, are also aligning with consumer preferences for sustainability, further boosting the market’s growth.

What Challenges Are Present in the Kombucha Market?

The kombucha market faces several challenges, including concerns about consistency in product quality, regulatory scrutiny, and competition from other functional beverages. One of the primary challenges is ensuring consistency in taste and quality across batches, as kombucha’s fermentation process can be sensitive to variations in ingredients and environmental conditions. This can lead to inconsistencies that may affect consumer satisfaction. Additionally, the alcohol content in kombucha, which is a byproduct of fermentation, has drawn regulatory attention, particularly in markets with strict controls on alcoholic beverages. Producers must carefully monitor and manage this aspect to avoid legal issues and maintain product classification as a non-alcoholic beverage. Furthermore, the kombucha market is highly competitive, with numerous brands vying for market share alongside other functional drinks like kefir, probiotic waters, and cold-pressed juices. To overcome these challenges, companies are focusing on quality control, regulatory compliance, and differentiating their products through unique flavors, functional ingredients, and branding strategies.

What Factors Are Driving Growth in the Kombucha Market?

The growth in the kombucha market is driven by several factors, including the increasing consumer focus on health and wellness, the rising popularity of fermented foods, and the expansion of retail distribution channels. As consumers become more health-conscious, they are turning to beverages like kombucha that offer potential health benefits beyond basic hydration. The growing awareness of gut health and the role of probiotics in supporting digestion and immunity is particularly driving demand for kombucha. The broader trend towards fermented foods, which are associated with traditional, artisanal production methods and natural health benefits, is also contributing to the market’s expansion. Furthermore, the increasing availability of kombucha in mainstream retail outlets, including supermarkets, convenience stores, and online platforms, is making it easier for consumers to access the product. As these trends continue, the kombucha market is expected to experience sustained growth, driven by innovation, consumer education, and expanding distribution networks.

SCOPE OF STUDY:

The report analyzes the Kombucha market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Yeast, Mold, Bacteria, Other Types); Flavor (Berries, Herbs & Spices, Citrus, Apple, Flowers, Coconut & Mangoes, Other Flavors); Distribution Channel (On-Trade, Off-Trade)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Cell - Nique Corporation
• GT's Living Foods
• Hain Celestial Group
• KeVita, Inc.
• Kosmic Kombucha
• LIVE Soda, LLC
• Makana Beverages Inc. (The Bu Kombucha)
• Nesalla Kombucha
• Pure Steeps Beverage, LLC (Kombucha Wonder Drinkl)
• Red Bull GmbH
• Reeds, Inc.
• Revive Kombucha
• The Humm Kombucha LLC.
• Townshend's Tea Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.