Intimate Wear

Intimate Wear

Global Intimate Wear Market to Reach US$116.6 Billion by 2030

The global market for Intimate Wear estimated at US$94.3 Billion in the year 2024, is expected to reach US$116.6 Billion by 2030, growing at a CAGR of 3.6% over the analysis period 2024-2030. Shapewear, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$45.7 Billion by the end of the analysis period. Growth in the Bras segment is estimated at 3.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$25.4 Billion While China is Forecast to Grow at 7.0% CAGR

The Intimate Wear market in the U.S. is estimated at US$25.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$24.5 Billion by the year 2030 trailing a CAGR of 7.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.9% CAGR.

Global Intimate Wear Market - Key Trends & Drivers Summarized

What Is Intimate Wear and Why Has It Become an Essential Fashion Category?

Intimate wear, also known as lingerie, encompasses a wide range of undergarments, including bras, panties, shapewear, sleepwear, and loungewear. Initially focused on functionality, the intimate wear market has evolved significantly, combining comfort with fashion and design innovation to cater to a diverse array of preferences and body types. Today’s intimate wear prioritizes both aesthetics and comfort, offering individuals the ability to express personal style and feel confident in their choices. From luxurious, fashion-forward pieces to everyday essentials, the market is expanding rapidly as more consumers view intimate wear as a core part of their wardrobe.

The intimate wear industry has grown to accommodate evolving consumer needs and social changes. The rise in body positivity and inclusivity has encouraged brands to offer a wider variety of sizes, shapes, and styles, moving away from traditional, one-size-fits-all approaches. The modern consumer’s focus on health, comfort, and body confidence has shifted intimate wear design toward soft fabrics, breathable materials, and supportive fits that complement different body types and lifestyles. As a result, the market has seen a proliferation of brands offering personalized fit, seamless technology, and inclusive sizing options, transforming intimate wear from a basic necessity to a means of self-expression and personal empowerment.

How Are Technological Advancements Transforming the Intimate Wear Market?

Technological advancements have brought significant changes to the intimate wear market, enhancing both product design and consumer shopping experiences. Fabric technology has revolutionized comfort, with innovations such as moisture-wicking, anti-bacterial, and eco-friendly materials becoming common in bras, underwear, and shapewear. For instance, fabrics with enhanced stretch and recovery, such as spandex blends, allow for greater flexibility and durability, ensuring garments retain their shape over time. Furthermore, seamless knitting technology enables the production of garments with minimal seams, enhancing comfort and eliminating irritation for the wearer. These advancements are particularly relevant in active and everyday wear, where comfort and support are paramount.

The rise of digital shopping experiences and virtual fitting technologies has also transformed how consumers shop for intimate wear. Virtual fitting rooms, powered by artificial intelligence (AI) and augmented reality (AR), allow customers to find their ideal size and style online, addressing the common challenge of finding well-fitting intimate wear without in-person trials. These technologies analyze body measurements and provide accurate recommendations, reducing return rates and increasing customer satisfaction. Additionally, some brands are integrating AI to personalize product recommendations based on past purchases and preferences, helping consumers discover styles that match their individual needs and aesthetic.

Sustainability has emerged as a driving force in intimate wear, with brands increasingly adopting eco-friendly production methods and materials. Technologies that support sustainable manufacturing processes, such as waterless dyeing and biodegradable fabrics, are gaining traction as companies strive to reduce their environmental footprint. Many intimate wear brands now use organic cotton, recycled fabrics, and environmentally friendly packaging to appeal to eco-conscious consumers. This shift towards sustainable production practices aligns with the broader industry trend of transparency and responsible consumption, allowing brands to build trust with customers who prioritize sustainability.

What Factors Are Fueling the Demand for Intimate Wear?

The demand for intimate wear is fueled by shifting consumer preferences, rising awareness of body positivity, and the increasing prioritization of comfort and wellness. Social movements around body inclusivity and empowerment have led consumers to seek out brands that offer a wide range of sizes, styles, and fits. Brands that champion body positivity, embracing diverse shapes and sizes, have garnered strong consumer loyalty, as individuals feel represented and empowered through their purchases. This inclusivity has led to a rise in demand for intimate wear that celebrates individual expression and offers solutions for various body types, redefining the market’s approach to size and fit.

Consumer interest in comfort-driven fashion has also contributed to the growth of intimate wear, as people increasingly value comfort in their everyday attire. The rise of work-from-home culture has amplified this trend, with consumers seeking versatile, comfortable pieces that can be worn throughout the day, including loungewear and athleisure-inspired intimates. As intimate wear crosses over into lifestyle apparel, categories like bralettes, wire-free bras, and high-waist briefs have gained popularity for their comfort, style, and ease. This shift reflects the modern consumer’s demand for clothing that not only looks good but also feels good, supporting a more relaxed and balanced lifestyle.

Health and wellness trends are another factor driving demand for high-quality intimate wear. Awareness around skin-friendly fabrics, hypoallergenic materials, and supportive designs has prompted consumers to seek out intimate wear that caters to their health and wellness needs. Innovations in fabric technology, like moisture-wicking and anti-microbial properties, are particularly appealing to active individuals, while breathable materials and seamless designs are favored for all-day wear. Consumers now view intimate wear as an extension of their wellness routines, opting for products that align with their lifestyle and health priorities. These trends collectively contribute to the demand for intimate wear that blends functionality, comfort, and style, fostering continued growth in the market.

What Factors Are Driving Growth in the Intimate Wear Market?

The growth in the intimate wear market is driven by changing social attitudes, the rise of digital and personalized shopping experiences, and increased brand focus on inclusivity and sustainability. Social shifts around body acceptance and self-confidence have influenced consumer attitudes, encouraging the industry to embrace diversity and cater to a broader range of sizes and styles. This inclusivity has expanded the market, as more consumers feel represented and supported by intimate wear brands. Many companies have introduced collections that prioritize diverse fits, designs, and body-positive messaging, resonating with consumers who seek fashion that supports their individuality.

The rapid expansion of e-commerce and digital shopping platforms has also fueled growth in the intimate wear market. Virtual fittings, AI-driven product recommendations, and immersive online experiences have simplified the shopping process, making it easier for consumers to find their ideal fit without stepping into a store. E-commerce platforms also enable brands to reach a global audience, expanding their market reach and allowing consumers from various regions to access products that meet their needs and preferences. The rise of direct-to-consumer (DTC) intimate wear brands has further disrupted the market, offering customers high-quality, affordable options directly through online channels, often supported by strong brand loyalty and personalized service.

Sustainability and transparency are increasingly influencing consumer decisions, driving growth as brands adopt eco-friendly practices. With a growing number of consumers prioritizing environmentally responsible purchases, brands are focusing on sustainable materials, ethical labor practices, and transparent production processes to appeal to eco-conscious shoppers. Intimate wear brands that invest in sustainable fabrics, such as organic cotton and recycled materials, and emphasize responsible production are attracting loyal customers who value environmental impact as much as style and comfort. Together, these factors—shifting social attitudes, digital innovation, and sustainability—are driving the expansion of the global intimate wear market, meeting evolving consumer needs and supporting industry growth.

SCOPE OF STUDY:

The report analyzes the Intimate Wear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Shapewear, Bras, Briefs, Other Product Types); Distribution Channel (Mass Merchandisers, Specialized Stores, Mono Brand Stores, Other Distribution Channels)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 53 Featured) -

• Aimer Group
• Bare Necessities
• Calvin Klein, Inc.
• Chantelle Lingerie
• For Love & Lemons, LLC
• Gap, Inc.
• Hunkemoller B.V.
• J. Crew Group, Inc.
• Jockey International, Inc.
• MAS Holdings (Pvt) Ltd.

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