Internet of Things (IoT) in Retail

Global Internet of Things (IoT) in Retail Market to Reach US$138.2 Billion by 2030

The global market for Internet of Things (IoT) in Retail estimated at US$39.4 Billion in the year 2023, is expected to reach US$138.2 Billion by 2030, growing at a CAGR of 19.6% over the analysis period 2023-2030. Software Component, one of the segments analyzed in the report, is expected to record a 20.7% CAGR and reach US$72.0 Billion by the end of the analysis period. Growth in the Hardware Component segment is estimated at 18.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.9 Billion While China is Forecast to Grow at 18.6% CAGR

The Internet of Things (IoT) in Retail market in the U.S. is estimated at US$10.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.6 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.5% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.2% CAGR.

Global Internet of Things (IoT) in Retail Market - Key Trends and Drivers Summarized

How Is the Internet of Things (IoT) Transforming the Retail Industry?

The Internet of Things (IoT) is significantly reshaping the retail industry by enhancing both operational efficiency and the customer experience. IoT technologies enable retailers to optimize inventory management, automate supply chains, and provide personalized shopping experiences. With IoT-enabled devices such as smart shelves, RFID tags, and connected point-of-sale systems, retailers can monitor inventory levels in real-time, preventing stockouts and improving inventory accuracy. Moreover, IoT solutions like beacon technology and smart shopping carts are used to deliver personalized promotions to customers based on their shopping habits and preferences. As a result, IoT is helping retailers not only streamline operations but also build stronger relationships with customers by offering tailored shopping experiences.

How Are Technological Advancements Driving IoT in Retail?

Technological advancements, including artificial intelligence (AI), machine learning (ML), and sensor technology, are accelerating the adoption of IoT in the retail sector. AI and ML are being integrated into IoT platforms to analyze vast amounts of data from connected devices, providing insights that retailers can use to optimize store layouts, predict demand, and improve customer engagement. Advanced sensor technologies, such as RFID and NFC, are enabling real-time tracking of products throughout the supply chain, offering greater visibility and control over inventory. Additionally, advancements in facial recognition and mobile payment technologies are enhancing in-store security and creating frictionless checkout experiences. These technologies are making IoT solutions more efficient, scalable, and adaptable to the evolving needs of the retail industry.

How Do Market Segments Define the Growth of IoT in Retail?

Components include hardware such as sensors, smart shelves, and connected point-of-sale terminals; software platforms for inventory management, customer analytics, and security; and services such as system integration and support. Key applications of IoT in retail include supply chain management, inventory tracking, personalized marketing, and smart checkout solutions, with inventory management and personalized marketing leading the market due to the focus on optimizing operations and enhancing the customer experience. Geographically, North America dominates the market due to early adoption of IoT technologies, while Asia-Pacific is expected to see rapid growth as retailers in the region embrace digital transformation to stay competitive in a fast-evolving retail landscape.

What Factors Are Driving the Growth in the IoT in Retail Market?

The growth in the IoT in retail market is driven by several factors, including the increasing demand for operational efficiency, advancements in connected device technologies, and the growing focus on enhancing the customer experience. Retailers are adopting IoT solutions to streamline inventory management, reduce costs, and improve supply chain transparency. Technological innovations such as AI-driven analytics and advanced sensors are enabling retailers to gain real-time insights into customer behavior, helping them deliver personalized shopping experiences. Additionally, the rise of omnichannel retail strategies and the growing need for seamless in-store and online integration are pushing retailers to invest in IoT technologies to stay competitive in an increasingly digital retail environment.

Select Competitors (Total 37 Featured) -
  • Accenture
  • Allerin
  • Amazon Web Services
  • AT&T
  • Bosch.Io
  • Cisco
  • Google
  • Happiest Minds
  • Huawei
  • IBM
  • Intel
  • Microsoft
  • NEC Corporation
  • Oracle
  • PTC
  • SAP
  • Sierra Wireless
  • Software AG
  • Telit
  • Vodafone
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Internet of Things (IoT) in Retail – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rising Demand for Personalized Shopping Experiences Drives IoT Adoption in Retail
Technological Advancements in Smart Shelves and Digital Signage Strengthen Market Growth
Growing Use of IoT for Real-Time Inventory Management Expands Addressable Market
Expansion of Omnichannel Retailing Propels Demand for IoT Solutions in Retail
Focus on Enhancing Customer Engagement Through IoT-Enabled Loyalty Programs Fuels Market Growth
Rising Use of IoT in Supply Chain Optimization and Product Tracking Expands Opportunities
Technological Innovations in IoT-Powered Self-Checkout Solutions Propel Market Adoption
Increasing Focus on Reducing Shrinkage and Theft Drives Adoption of IoT in Retail Security
Expansion of Contactless Payments and Smart Checkout Systems Fuels IoT Growth
Growing Use of IoT in Predictive Analytics and Customer Behavior Tracking Drives Retail Innovation
Focus on Energy Management and Sustainability Initiatives in Retail Expands Market for IoT Solutions
Rising Adoption of AI-Driven IoT in Retail for Personalization and Targeted Advertising
Increasing Use of IoT in E-Commerce and Last-Mile Delivery Optimization Drives Market Growth
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 2: World 7-Year Perspective for Internet of Things (IoT) in Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 3: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 4: World 7-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Hardware by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World 7-Year Perspective for Hardware by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 7: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 8: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 9: World Recent Past, Current & Future Analysis for Operations Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 10: World 7-Year Perspective for Operations Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for Asset Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 12: World 7-Year Perspective for Asset Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 13: World Recent Past, Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 14: World 7-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 15: World Recent Past, Current & Future Analysis for Advertising & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 16: World 7-Year Perspective for Advertising & Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 17: World Internet of Things (IoT) in Retail Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 18: USA Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 19: USA 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 20: USA Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: USA 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
CANADA
TABLE 22: Canada Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 23: Canada 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 24: Canada Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 25: Canada 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
JAPAN
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 26: Japan Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: Japan 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 28: Japan Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 29: Japan 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
CHINA
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 30: China Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 31: China 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 32: China Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: China 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
EUROPE
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 34: Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 35: Europe 7-Year Perspective for Internet of Things (IoT) in Retail by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 36: Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 37: Europe 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 38: Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: Europe 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
FRANCE
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 40: France Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 41: France 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 42: France Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 43: France 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
GERMANY
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 44: Germany Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: Germany 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 46: Germany Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 47: Germany 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
ITALY
TABLE 48: Italy Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 49: Italy 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 50: Italy Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Italy 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
UNITED KINGDOM
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 52: UK Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 53: UK 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 54: UK Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 55: UK 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
REST OF EUROPE
TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: Rest of Europe 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 59: Rest of Europe 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
ASIA-PACIFIC
Internet of Things (IoT) in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 61: Asia-Pacific 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 63: Asia-Pacific 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
REST OF WORLD
TABLE 64: Rest of World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Component - Software, Hardware and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 65: Rest of World 7-Year Perspective for Internet of Things (IoT) in Retail by Component - Percentage Breakdown of Value Sales for Software, Hardware and Services for the Years 2024 & 2030
TABLE 66: Rest of World Recent Past, Current & Future Analysis for Internet of Things (IoT) in Retail by Application - Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 67: Rest of World 7-Year Perspective for Internet of Things (IoT) in Retail by Application - Percentage Breakdown of Value Sales for Operations Management, Asset Management, Customer Experience Management and Advertising & Marketing for the Years 2024 & 2030
IV. COMPETITION

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