Herring

Herring

Global Herring Market to Reach US$2.7 Billion by 2030

The global market for Herring estimated at US$2.5 Billion in the year 2023, is expected to reach US$2.7 Billion by 2030, growing at a CAGR of 1.2% over the analysis period 2023-2030. Atlantic Herring, one of the segments analyzed in the report, is expected to record a 1.4% CAGR and reach US$1.7 Billion by the end of the analysis period. Growth in the Pacific Herring segment is estimated at 1.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$674.9 Million While China is Forecast to Grow at 2.3% CAGR

The Herring market in the U.S. is estimated at US$674.9 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$487.1 Million by the year 2030 trailing a CAGR of 2.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.6% and 1.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.8% CAGR.

Global Herring Market - Key Trends & Drivers Summarized

What Is Herring and Why Has It Become a Staple in Global Seafood Consumption?
Herring, a small oily fish found in the North Atlantic and North Pacific Oceans, has long been a staple in many cultures due to its rich flavor, high nutritional value, and accessibility. Known for being packed with omega-3 fatty acids, vitamin D, and essential minerals, herring offers significant health benefits, supporting heart health, brain function, and overall immunity. These health benefits, combined with its relatively low cost compared to other fish like salmon, have contributed to herring’s popularity across global markets. The fish is also highly versatile, enjoyed in many forms such as smoked, pickled, salted, and canned, making it a valuable and adaptable seafood product for consumers around the world. Its affordability and nutritional value make it a staple in the diets of many communities, especially in Europe and Asia, where herring has been a dietary mainstay for centuries.

Herring`s role in the culinary traditions of various regions has contributed to its strong demand in both retail and foodservice sectors. In Scandinavian countries, for instance, pickled herring is a traditional dish enjoyed on holidays and special occasions, while in Eastern Europe, salted herring is a common appetizer. In Japan, herring roe, or “kazunoko,” is a popular delicacy served during the New Year celebration, symbolizing fertility and good fortune. This cultural significance has kept herring in steady demand in both domestic and international markets. Additionally, the growing trend of Mediterranean and Nordic diets, which emphasize nutrient-rich, omega-3-laden foods like herring, has boosted its appeal among health-conscious consumers. These dietary trends, coupled with herring’s deep-rooted cultural importance, continue to drive its popularity worldwide.

Moreover, herring plays a vital role in supporting sustainable fishing practices. As a fast-reproducing species that thrives in large schools, herring is generally considered a more sustainable seafood choice compared to many overfished species. This sustainability aligns with the increasing consumer demand for eco-friendly, responsibly-sourced seafood options. Various certifications, such as those from the Marine Stewardship Council (MSC), have promoted herring as an environmentally responsible choice, further enhancing its appeal in the market. With sustainability becoming a core concern for consumers, retailers, and restaurants alike, herring’s eco-friendly status is helping secure its position as a favored seafood option in a climate-conscious food industry.

How Are Technological and Supply Chain Innovations Impacting the Herring Market?
Technological advancements and supply chain improvements are enhancing the efficiency and sustainability of the herring market, from harvesting and processing to distribution and retail. In the fishing sector, modern sonar and GPS technologies are enabling more targeted, efficient herring harvesting, reducing bycatch and minimizing environmental impact. This precision fishing technology helps fisheries capture herring more sustainably, aligning with conservation goals and reducing waste. Furthermore, these technologies have allowed fisheries to better monitor herring populations, ensuring that fishing practices are adapted to maintain stock levels. This focus on sustainability has reinforced herring’s reputation as an eco-friendly seafood choice, supporting its market appeal amid growing environmental concerns.

In processing and packaging, innovations are improving the quality and shelf life of herring products. Advanced freezing and vacuum-packing techniques help preserve herring’s nutritional content, texture, and flavor, extending its availability beyond regions where it is traditionally consumed. These methods also allow herring to be exported to markets worldwide, where consumers can enjoy high-quality herring products that maintain their original freshness. Additionally, packaging innovations have made it possible to sell herring in convenient formats, such as ready-to-eat fillets, smoked or pickled jars, and canned portions. This convenience has boosted herring’s appeal among consumers who value quick and easy meal solutions, making it more accessible for today’s busy, health-conscious shoppers.

The use of blockchain and digital traceability tools in the herring supply chain is another significant development, enabling better tracking from sea to shelf. With traceability solutions, consumers and retailers can access detailed information about the origin, catch method, and sustainability practices behind the herring they purchase. This transparency is becoming increasingly important as consumers seek assurance that their seafood is responsibly sourced. By using traceability technology, herring suppliers can build trust with consumers and differentiate their products in a competitive seafood market. The adoption of these technologies not only improves supply chain efficiency but also enhances consumer confidence, positioning herring as a modern, transparent, and reliable choice for eco-conscious seafood enthusiasts.

Where Does Herring Have the Greatest Impact Across Global Markets?
Herring has a notable presence in various global markets, serving as both a staple food source and a delicacy with cultural significance. In Europe, herring is a key part of traditional diets, particularly in Northern European countries such as Sweden, Norway, Denmark, and the Netherlands. Pickled herring, for example, is a beloved dish in Scandinavia, often enjoyed during celebrations and holidays. The Netherlands is famous for its “Hollandse Nieuwe,” or fresh raw herring, which is eaten with onions and pickles. This long-standing cultural importance has kept herring in high demand within Europe, where it is sold fresh, smoked, and preserved. Herring is not only valued for its taste and tradition but also for its nutritional benefits, making it a popular choice in European diets focused on health and heritage.

In Asia, herring is also widely consumed, particularly in Japan and China, where it holds both dietary and cultural significance. In Japan, herring roe, or “kazunoko,” is a prized delicacy served during New Year’s celebrations, symbolizing prosperity and fertility. The demand for kazunoko supports a specialized segment of the herring market, with Japan importing significant quantities of herring roe to meet seasonal demand. In China, herring is valued as a nutritious and affordable protein source, with growing consumption driven by the popularity of seafood in urban centers. The widespread appeal of herring in Asia demonstrates its versatility as a product that meets diverse dietary preferences, whether as a luxury item like roe or as a staple protein for everyday meals.

In North America, the popularity of herring is rising, particularly as consumers embrace health trends that promote omega-3-rich foods and sustainable seafood options. While herring consumption has traditionally been lower in the United States compared to Europe and Asia, the trend of Nordic and Mediterranean diets, along with growing interest in pescatarian and flexitarian lifestyles, is driving demand for herring as a nutritious and environmentally friendly seafood choice. Specialty stores, health food outlets, and upscale restaurants are increasingly offering smoked and pickled herring products, catering to consumers who prioritize nutrition and sustainability. This shift highlights herring’s potential in new markets as awareness of its health benefits and eco-friendly profile spreads globally, expanding its reach across various demographics and regions.

What Are the Key Drivers Fueling Growth in the Herring Market?
The growth in the herring market is driven by several factors, including rising consumer demand for healthy, affordable protein sources, sustainability concerns, and culinary trends that favor traditional and culturally significant foods. As awareness of the health benefits of omega-3 fatty acids grows, more consumers are turning to seafood options like herring, which provides an affordable and accessible source of essential nutrients. Herring’s high content of healthy fats, vitamins, and minerals makes it a popular choice among health-conscious individuals, especially as part of diets focused on heart health, brain function, and reduced inflammation. This nutritional appeal is particularly strong in regions where the trend towards functional foods—those with proven health benefits—is gaining momentum, positioning herring as a staple for wellness-oriented consumers.

Environmental sustainability is another major driver of herring’s market growth, as consumers and retailers prioritize eco-friendly and responsibly sourced seafood. Herring’s reputation as a fast-growing, resilient fish species makes it a sustainable choice in comparison to overfished species, such as tuna and cod. Many herring fisheries operate under strict guidelines to prevent overfishing, ensuring that stocks remain abundant and ecosystems are preserved. Certifications like those from the Marine Stewardship Council (MSC) have also boosted consumer confidence in herring’s sustainability, appealing to consumers who prioritize environmental responsibility. This focus on sustainability is driving demand from consumers, restaurants, and retailers looking to promote eco-conscious seafood, further supporting the growth of herring in the market.

Culinary trends favoring traditional, artisanal, and culturally significant foods are also contributing to the rising popularity of herring. As interest in Nordic and Mediterranean diets increases, foods like pickled and smoked herring are finding new audiences beyond their traditional markets. The rise of gastronomy tourism and the popularity of authentic global cuisine have exposed more people to herring’s unique flavors and preparation methods, increasing demand for both classic and modern takes on herring dishes. This cultural appeal, combined with its nutritional and sustainable benefits, has expanded herring’s role in the global seafood market, positioning it as a versatile and valued choice among consumers and chefs alike. Together, these factors—health, sustainability, and cultural appreciation—are driving the herring market forward and solidifying its place as an essential part of the global seafood industry.

SCOPE OF STUDY:

The report analyzes the Herring market in terms of US$ Million by the following Type, and Geographic Regions/Countries:

Segments:
Type (Atlantic Herring, Pacific Herring, Other Types)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 35 Featured) -

• Barry Group, Inc.
• Cornelis Vrolijk
• CTLE SEAFOOD, INC.
• Great Northern Products, Ltd.
• ICECO Fish
• Iceland Seafood International
• Maruha Nichiro Corporation
• Nergard AS
• Nippon Suisan Kaisha Ltd.
• Noon Hour Food Products, Inc.

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