Hair Color

Global Hair Color Market to Reach US$86.3 Billion by 2030

The global market for Hair Color estimated at US$54.8 Billion in the year 2023, is expected to reach US$86.3 Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2023-2030. Powder Hair Color / Hair Dye, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$54.5 Billion by the end of the analysis period. Growth in the Crème Form segment is estimated at 7.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$14.5 Billion While China is Forecast to Grow at 10.1% CAGR

The Hair Color market in the U.S. is estimated at US$14.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.5 Billion by the year 2030 trailing a CAGR of 10.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.3% and 6.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Hair Color Market - Key Trends and Drivers Summarized

Why Is Hair Color a Dynamic Segment in the Beauty Industry?

Hair color is a cosmetic product designed to alter the natural color of hair, either temporarily or permanently, by using a combination of chemical and natural ingredients. Hair color formulations generally contain a mixture of dyes, developers, and conditioning agents to achieve the desired shade and texture. The process works by opening the hair cuticle layer and allowing the dye to penetrate the hair shaft, where it reacts with the hair’s natural pigment. There are several types of hair color products, categorized based on their longevity and impact on the hair structure. Permanent hair color, which typically uses ammonia or ammonia-free alternatives along with peroxide, permanently alters the hair’s natural pigment, resulting in a long-lasting color that only fades as new hair grows. Semi-permanent and demi-permanent hair colors are less invasive, as they do not fully penetrate the hair shaft and gradually fade over time, making them ideal for those seeking a less permanent change or to enhance their natural color. Temporary hair colors, on the other hand, coat the hair’s outer layer and wash out after a few shampoos, offering a short-term option for special occasions or fashion experimentation. Modern hair color products are available in a vast spectrum of shades, from natural browns and blondes to vibrant reds, blues, and purples, allowing users to express themselves through their hair. Additionally, innovations such as conditioning color masks, hybrid color treatments, and root touch-up solutions are making it easier for consumers to maintain their hair color between salon visits.

Why Is Hair Color So Popular Among Different Consumer Segments?

Hair color is popular among diverse consumer segments because it serves both cosmetic and psychological needs, offering a means for self-expression, style experimentation, and the concealment of gray hair. For many consumers, coloring their hair is a way to enhance their appearance, boost confidence, or align their outward look with personal style preferences. This is particularly true for younger generations, such as Millennials and Gen Z, who view hair color as a form of self-expression and frequently experiment with bold and unconventional shades. Vibrant, fashion-forward colors like pastel pink, silver, or teal have become mainstream choices, fueled by social media trends and influencer culture. On the other hand, older consumers often use hair color to maintain a youthful appearance by covering gray hairs or reviving faded natural tones, making permanent and demi-permanent hair dyes a staple in their beauty routines. The versatility of hair color also plays a key role in its popularity—whether for subtle highlights, dramatic transformations, or seasonal changes, the availability of various shades and formulations caters to a wide range of needs. Additionally, hair color’s ability to quickly and relatively affordably transform one’s look makes it accessible and appealing across different income levels. The emergence of gentler, ammonia-free, and nourishing formulas has further broadened its appeal, making hair color accessible even to those with sensitive scalps or previously damaged hair. With the rise of DIY beauty trends, the demand for at-home hair color kits has surged, allowing consumers to experiment with their look in the comfort of their own homes, thereby increasing the product’s appeal across multiple demographics.

What Innovations Are Shaping the Hair Color Industry?

The hair color industry is experiencing a wave of innovations. One of the most notable trends is the shift towards cleaner, more natural formulations. Many brands are now offering ammonia-free, paraben-free, and sulfate-free hair color options that use plant-based ingredients like henna, botanical oils, and extracts to reduce chemical exposure without sacrificing color vibrancy. These cleaner formulations are particularly appealing to eco-conscious consumers and those with sensitive skin or allergies. Another significant innovation is the development of hybrid hair color products that combine coloring with conditioning treatments, such as color-depositing masks or glosses. These dual-purpose products not only add temporary color but also help nourish and repair the hair, offering an attractive alternative for those looking to refresh their shade while maintaining hair health. The rise of temporary and semi-permanent coloring solutions, such as color sprays, hair chalks, and wash-out dyes, is also shaping the market. These products cater especially to the younger generation, who enjoy frequent changes and fashion experimentation. Technology is also playing a pivotal role, with innovations like hair color apps and virtual try-on tools that allow users to preview how different shades will look before making a purchase. AI and machine learning are being used to personalize color recommendations based on individual hair texture, natural color, and even skin tone, enhancing the user experience. Additionally, the development of long-lasting, fade-resistant colors that maintain vibrancy between washes is addressing one of the primary pain points for consumers who color their hair.

What Factors Are Driving the Growth of the Hair Color Market?

The growth in the hair color market is driven by several factors, including the increasing desire for self-expression, the expanding consumer base, and the rising adoption of premium and sustainable products. One of the primary drivers is the growing emphasis on individuality and personal style, particularly among younger consumers. With social media platforms like Instagram and TikTok playing a central role in shaping beauty trends, more people are experimenting with their appearance, leading to a surge in demand for vibrant and unconventional hair colors. This trend is further supported by the influence of celebrities and influencers, who often set the tone for bold hair color transformations. Another factor contributing to market growth is the rising number of older consumers seeking to cover gray hair and maintain a youthful appearance. This demographic shift is driving demand for natural-looking, long-lasting hair colors that provide effective gray coverage. Additionally, the popularity of at-home hair color kits has skyrocketed, especially during the COVID-19 pandemic, as consumers sought DIY beauty solutions while salons were closed. This trend has persisted, with many consumers continuing to embrace the convenience and affordability of at-home coloring. The demand for premium and specialized products, such as root touch-up kits, color-protecting shampoos, and multi-dimensional shades, is also on the rise, as consumers become more willing to invest in high-quality products that offer salon-like results. Furthermore, sustainability is playing an increasingly important role in consumer purchasing decisions, with many opting for brands that prioritize eco-friendly packaging, cruelty-free testing, and cleaner formulations. The shift towards digital engagement, including the use of AR tools for virtual try-ons and personalized online consultations, is enhancing the consumer experience and making hair color more accessible. Together, these factors are driving robust growth in the hair color market, positioning it as a dynamic and rapidly evolving segment within the global beauty industry.

Select Competitors (Total 26 Featured) -

• Avon Products
• Combe Inc.
• Coty Inc.
• Henkel AG & Co. KGaA
• Kao Corp.
• L’Oreal
• New Avon Co.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Companies Inc.
• Unilever Group

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.