Hair Care Products

Global Hair Care Products Market to Reach US$131.3 Billion by 2030

The global market for Hair Care Products estimated at US$106.0 Billion in the year 2024, is expected to reach US$131.3 Billion by 2030, growing at a CAGR of 3.6% over the analysis period 2024-2030. Shampoo, one of the segments analyzed in the report, is expected to record a 4.1% CAGR and reach US$80.6 Billion by the end of the analysis period. Growth in the Hair Color segment is estimated at 3.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$28.2 Billion While China is Forecast to Grow at 5.5% CAGR

The Hair Care Products market in the U.S. is estimated at US$28.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$26.7 Billion by the year 2030 trailing a CAGR of 5.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 3.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.8% CAGR.

Global Hair Care Products Market Trends and Drivers

Hair care products encompass a diverse array of items designed to cleanse, condition, style, and treat the hair and scalp. This category includes staples such as shampoo, conditioner, and hair styling products such as hair gel, mousse, hairspray, and hair oils. Additionally, specialized treatments such as hair masks, serums, and leave-in conditioners target specific concerns such as dryness, damage, frizz, and hair loss. Hair care products are formulated with various ingredients to address different hair types, textures, and needs, catering to a wide spectrum of consumers. An emerging trend in hair care is the heightened focus on scalp health. Recognizing the scalp as the foundation for strong and healthy hair, consumers are gravitating towards scalp care treatments that nourish and rejuvenate from the roots. This trend aligns with the concept of "Skinification," wherein skincare-inspired ingredients and techniques are integrated into hair care routines, resulting in not just aesthetically pleasing hair but also improved overall hair health. Furthermore, the rise of "hairceuticals" represents a convergence of hair care and pharmaceuticals, with scientifically backed ingredients addressing specific hair concerns, from hair growth to anti-aging solutions. 

In response to market trends, hair care products are evolving to meet consumer demands for efficacy and sustainability. Rebirth treatments, ammonia-free products, detoxifying treatments, and innovative hair color options are among the must-have products. There is a shifting consumer preferences towards natural and organic ingredients are fueling demand for clean and sustainable hair care solutions. With increasing awareness of the potential health and environmental impacts of synthetic chemicals, consumers are seeking products formulated with plant-based, cruelty-free, and environmentally friendly ingredients. This trend is driving innovation in the industry, with brands developing eco-friendly packaging, biodegradable formulas, and transparent labeling practices to meet evolving consumer expectations.

Furthermore, demographic factors such as aging populations, urbanization, and multicultural diversity are shaping the hair care products market. As populations age, there is a growing demand for anti-aging hair care products that address issues like hair thinning, loss of volume, and scalp health. Urbanization is driving demand for convenient and time-saving hair care solutions, such as dry shampoos and quick-styling products, to accommodate busy lifestyles. Moreover, the increasing multicultural diversity of consumers is driving demand for hair care products tailored to diverse hair types and textures, including curly, coily, and textured hair. Inclusivity is gaining traction in the hair care market, with brands focusing on creating products that cater to diverse hair types and textures. This trend promotes natural hair acceptance and celebrates the beauty of all hair types, fostering a sense of confidence and self-love among consumers. In response to market trends, hair care products are evolving to meet consumer demands for efficacy and sustainability. Rebirth treatments, ammonia-free products, detoxifying treatments, and innovative hair color options are among the must-have products in today’s haircare regimen.

SCOPE OF STUDY:

The report analyzes the Hair Care Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Shampoo, Hair Color, Conditioner, Other Products)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 253 Featured) -

• Abraza Skin Care, LLC
• Advanced Hair Studio
• Aesthetics by Dr. Lee
• Africa Organics South Africa (Pty) Ltd
• African Extracts (Pty) Ltd.
• Age Sciences Inc Dba Pmd Beauty Company
• Alba Botanica
• Alya Skin Pty Ltd.
• American Consumer Products Corp.
• Amore Pacific US, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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