Gin

Global Gin Market to Reach US$49.1 Billion by 2030

The global market for Gin estimated at US$36.3 Billion in the year 2023, is expected to reach US$49.1 Billion by 2030, growing at a CAGR of 4.4% over the analysis period 2023-2030. London Dry Gin, one of the segments analyzed in the report, is expected to record a 4.8% CAGR and reach US$11.1 Billion by the end of the analysis period. Growth in the Old Tom Gin segment is estimated at 3.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$9.5 Billion While China is Forecast to Grow at 7.0% CAGR

The Gin market in the U.S. is estimated at US$9.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$10.9 Billion by the year 2030 trailing a CAGR of 7.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Gin Market - Key Trends and Drivers Summarized

What Is Gin and How Is It Made?

Gin is a distilled alcoholic beverage known for its distinctive botanical flavors, dominated by the taste of juniper berries, which serve as its defining ingredient. This versatile spirit is created through the distillation of a neutral grain alcohol base, such as barley, wheat, or corn, which is then infused with a blend of botanicals, each contributing unique aromas and flavors. The production process typically involves either steeping or vapor infusion. In the steeping method, juniper berries and other botanicals—such as coriander seeds, angelica root, citrus peels, and cardamom—are macerated in the base spirit for a period of time before the mixture is distilled. This method extracts deep, rich flavors and results in what is commonly referred to as "London Dry" style gin. Alternatively, the vapor infusion process suspends botanicals in a basket within the still, allowing the alcohol vapors to pass through them during distillation, creating a more delicate, layered flavor profile. Once distilled, the gin is typically diluted to the desired proof and bottled, or it may be aged in oak barrels for a more complex finish. The number and variety of botanicals used, as well as the distillation method, give each gin its unique character, ranging from the crisp and dry notes of a classic London Dry to the vibrant, floral, and citrus-forward profiles of contemporary gins. The result is a spirit that has been cherished for centuries, both as a standalone beverage and as a versatile base for cocktails.

Why Is Gin So Popular Across Different Consumer Groups and Markets?

Gin’s popularity can be attributed to its versatility, complex flavor profiles, and its long-standing association with sophistication and social rituals. Unlike many other spirits, gin’s botanical base allows for an almost infinite range of flavor combinations, making it an ideal choice for bartenders and mixologists looking to create unique, aromatic cocktails. Its adaptability has helped gin become a cornerstone in the cocktail culture, forming the base of iconic drinks like the Martini, Negroni, and Gin & Tonic. This broad appeal extends to both classic cocktail enthusiasts and those seeking more contemporary, innovative concoctions. Furthermore, gin’s resurgence in recent years is partly due to its connection to the craft spirits movement. Independent distilleries have emerged around the world, producing small-batch gins that focus on artisanal production methods and locally sourced botanicals. These craft gins often showcase distinctive regional flavors, drawing consumers interested in authenticity and premium, handcrafted products. Gin’s relatively low production cost and shorter aging time compared to whiskey or rum make it an attractive category for new entrants and experimental distillers, fueling the variety of gins available on the market. Additionally, gin’s historical and cultural associations with refinement, from the Victorian gin palaces of London to its status as a preferred spirit of the British aristocracy, lend it a sense of sophistication that continues to resonate with modern consumers. Its ability to cater to diverse tastes, whether in high-end bars or casual settings, ensures its ongoing popularity across a broad spectrum of drinkers.

What Innovations Are Shaping the Modern Gin Industry?

The gin industry is undergoing a period of dynamic innovation, driven by the exploration of new botanicals, creative distillation techniques, and the incorporation of cutting-edge technologies. One of the most notable trends is the rise of “flavored” or “new wave” gins, which deviate from the traditional juniper-forward profile by highlighting other botanicals like rose, cucumber, hibiscus, and even exotic spices like saffron and turmeric. These new gins appeal to a younger, adventurous demographic looking for bold, unconventional flavors. Another key innovation is the use of terroir-based botanicals, where distillers emphasize local and seasonal ingredients that reflect the unique characteristics of the region in which the gin is produced. This focus on locality and provenance not only enhances the distinctiveness of the gin but also taps into the growing consumer preference for sustainable and regionally sourced products. Technology is also playing a transformative role in gin production. The use of vacuum distillation, for instance, allows distillers to capture delicate, heat-sensitive flavors by distilling at lower temperatures, resulting in gins with fresher and more vibrant botanical notes. Additionally, the adoption of artificial intelligence (AI) in the creation of new recipes is gaining traction, as some producers use AI to analyze consumer preferences and suggest optimal botanical combinations. Packaging and presentation are also areas of innovation, with gins now being marketed in visually stunning bottles featuring intricate designs that highlight their artisanal nature and appeal to the gifting market. Barrel-aged gins, where the spirit is rested in oak barrels previously used for whiskey or wine, are another emerging trend, offering a deeper, richer flavor profile that caters to whiskey and rum enthusiasts.

What Factors Are Driving the Growth of the Global Gin Market?

The growth in the global gin market is driven by several factors. One of the primary drivers is the increasing consumer interest in high-quality, artisanal spirits. As consumers become more discerning, they are willing to pay a premium for gins that offer unique flavors, high-quality ingredients, and a compelling backstory. This trend is particularly strong in markets like the United States and Europe, where the craft spirits movement has gained significant traction. The willingness to experiment with new flavors and the desire for authentic, small-batch products have fueled the proliferation of boutique distilleries, each offering its own take on the classic gin formula. Another factor contributing to gin’s growth is its versatility in cocktails. Gin’s complex botanical profile makes it a favorite among bartenders, and its ability to complement a wide range of mixers and ingredients has cemented its status as a staple in both classic and modern cocktails. This adaptability is especially appealing to millennials and Gen Z consumers, who prioritize experiential drinking and are drawn to spirits that can be enjoyed in various settings, from casual gatherings to upscale mixology bars. The rise of gin-based ready-to-drink (RTD) products, such as canned Gin & Tonic and other pre-mixed cocktails, is also expanding the market by offering convenient, high-quality options for on-the-go consumption. Furthermore, the growing popularity of gin in emerging markets, particularly in Asia-Pacific and Latin America, is contributing to the category’s global expansion. As Western cocktail culture spreads and more consumers develop a taste for premium spirits, demand for gin is expected to continue its upward trajectory. Finally, sustainability is playing an increasingly important role in the gin market, with eco-conscious consumers favoring brands that prioritize environmentally friendly practices, such as organic ingredients, recyclable packaging, and energy-efficient production processes. These factors are collectively driving robust growth in the gin market, positioning it as a key player in the evolving spirits landscape.

Select Competitors (Total 86 Featured) -

• Asahi Group Holdings Ltd.
• Bacardi Global Brands Ltd.
• Berry Bros. & Rudd Ltd.
• Davide Campari - Milano Spa
• Diageo Plc
• Pernod Ricard SA
• REMY COINTREAU SAS
• San Miguel Corp.
• Suntory Holdings Ltd.
• William Grant & Sons Ltd.

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