Fortified Rice

Fortified Rice

Global Fortified Rice Market to Reach US$30.2 Billion by 2030

The global market for Fortified Rice estimated at US$20.0 Billion in the year 2023, is expected to reach US$30.2 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2023-2030. Vitamins Fortified Rice, one of the segments analyzed in the report, is expected to record a 6.0% CAGR and reach US$16.3 Billion by the end of the analysis period. Growth in the Minerals Fortified Rice segment is estimated at 6.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.3 Billion While China is Forecast to Grow at 9.7% CAGR

The Fortified Rice market in the U.S. is estimated at US$5.3 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.9 Billion by the year 2030 trailing a CAGR of 9.7% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 4.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Fortified Rice Market - Key Trends & Drivers Summarized

Why Is Fortified Rice Gaining Importance in Global Nutrition?

Fortified rice, enriched with essential nutrients like iron, vitamins, and zinc, addresses malnutrition and nutrient deficiencies that affect millions worldwide. Governments and health organizations, particularly in regions with high rates of nutrient deficiency, are prioritizing fortified rice as a strategy to improve public health. Fortification is especially impactful in areas where rice is a dietary staple, such as parts of Asia, Africa, and Latin America. By enhancing the nutritional content of commonly consumed rice, fortified rice initiatives contribute to better health outcomes, helping to reduce the prevalence of anemia, stunted growth, and other health issues associated with malnutrition.

How Are Technological Advancements Supporting Rice Fortification?

The rice fortification process has evolved with technology, enabling nutrient enrichment without compromising taste, texture, or cooking qualities. Coating and extrusion are two popular techniques used in fortified rice production; extrusion, in particular, involves reshaping rice kernels with added nutrients to create a fortified rice product nearly identical to natural rice. Technological advancements ensure nutrients remain stable even after washing and cooking, making fortified rice convenient and effective. As production techniques advance, companies are exploring efficient ways to scale fortified rice production, making it more accessible to wider populations.

What Is Driving Government Support for Fortified Rice?

Governments worldwide are implementing policies and programs to promote fortified rice as part of their food security and public health initiatives. Recognizing its role in reducing malnutrition, countries are partnering with organizations like the World Food Programme (WFP) to distribute fortified rice through school feeding programs and public welfare schemes. These initiatives address food security while improving population health, particularly among children and vulnerable groups. The impact of fortified rice programs on health and productivity has encouraged continued governmental support, which is essential for market growth.

What Drives Growth in the Fortified Rice Market?

The growth in the fortified rice market is driven by increased awareness of malnutrition, technological advancements in fortification processes, and strong government support. Public health campaigns emphasizing the importance of micronutrients are raising consumer demand for fortified rice, especially in regions with rice-based diets. Technological improvements in extrusion and coating techniques enhance the nutritional value and accessibility of fortified rice. Government policies and partnerships with international organizations further support the market’s growth by promoting fortified rice as a cost-effective solution for improving nutrition at scale.

Select Competitors (Total 63 Featured) -

• BASF SE
• Buhler AG
• Bunge Ltd.
• Cargill, Inc.
• General Mills, Inc.
• Wilmar International Ltd.

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