Floor POP Displays

Floor POP Displays

Global Floor POP Displays Market to Reach US$6.9 Billion by 2030

The global market for Floor POP Displays estimated at US$5.0 Billion in the year 2023, is expected to reach US$6.9 Billion by 2030, growing at a CAGR of 4.7% over the analysis period 2023-2030. Corrugated Boards Material, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$4.6 Billion by the end of the analysis period. Growth in the Foam Boards Material segment is estimated at 3.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 4.3% CAGR

The Floor POP Displays market in the U.S. is estimated at US$1.3 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 4.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.4% and 4.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.

Global Floor POP Displays Market - Key Trends & Drivers Summarized

What’s Behind the Growing Demand for Floor POP Displays?

Floor POP (Point of Purchase) displays are essential for modern retail strategies, as they engage customers directly at the point of sale. As brick-and-mortar stores look for innovative ways to compete with online shopping, floor POP displays offer an effective solution by capturing consumer attention and driving impulse purchases. These displays come in various forms, from freestanding units to branded kiosks, making them adaptable to different retail formats. Retailers in sectors like FMCG, electronics, and personal care increasingly rely on these displays to boost product visibility, enhance brand recognition, and improve in-store customer experiences.

How Are Materials Innovations Impacting Floor POP Displays?

Innovations in materials are enhancing the functionality and appeal of floor POP displays, enabling retailers and brands to incorporate sustainability while maintaining quality. Biodegradable and recyclable materials are becoming popular, driven by the demand for environmentally friendly retail solutions. Additionally, lightweight materials such as corrugated cardboard reduce shipping costs and make displays easier to assemble, without compromising durability. Advances in 3D printing and modular design allow for quick prototyping and customization, catering to brands seeking to create memorable in-store experiences tailored to consumer preferences.

Why Is Data-Driven Design Becoming Essential in POP Displays?

The rise of data analytics is shaping the design and placement strategies of floor POP displays. Retailers can now leverage insights from customer behavior studies to determine the ideal location, design, and messaging of displays to maximize impact. For example, placing POP displays near checkout counters or popular aisles increases the likelihood of impulse purchases. Data-driven approaches are also being used to monitor the performance of POP campaigns, helping brands fine-tune their strategies for future promotions. This technology-driven approach is appealing to brands focused on maximizing return on investment (ROI) from in-store marketing efforts.

What Fuels the Growth in the Floor POP Displays Market?

The growth in the floor POP displays market is driven by several factors, including the expansion of retail space, advancements in sustainable materials, and the integration of data analytics. As retailers seek to create engaging shopping environments, the demand for customizable and sustainable POP displays rises. Innovations in materials, particularly in eco-friendly and lightweight options, align with sustainability goals and reduce logistics costs. Moreover, the use of data analytics in the design and placement of displays is enabling more targeted, effective in-store marketing campaigns, enhancing the appeal of floor POP displays in a competitive retail landscape.

Select Competitors (Total 19 Featured) -

• Creative Displays Now
• DS Smith PLC
• FFR Merchandising, Inc.
• Georgia-Pacific LLC
• Marketing Alliance Group
• Pratt Industries, Inc.
• Smurfit Kappa Group PLC
• Sonoco Products Company
• U.S. Corrugated
• WestRock Company

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