Eyebrow Makeup Product

Global Eyebrow Makeup Product Market to Reach US$487.8 Million by 2030

The global market for Eyebrow Makeup Product estimated at US$322.3 Million in the year 2024, is expected to reach US$487.8 Million by 2030, growing at a CAGR of 7.2% over the analysis period 2024-2030. Eyebrow Pencil, one of the segments analyzed in the report, is expected to record a 7.1% CAGR and reach US$221.2 Million by the end of the analysis period. Growth in the Eyebrow Gel segment is estimated at 8.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$87.8 Million While China is Forecast to Grow at 11.2% CAGR

The Eyebrow Makeup Product market in the U.S. is estimated at US$87.8 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$102.2 Million by the year 2030 trailing a CAGR of 11.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.6% and 6.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Global Eyebrow Makeup Product Market – Key Trends & Drivers Summarized

Why Has Eyebrow Makeup Become a Beauty Essential?

Eyebrow makeup has transformed from a niche cosmetic category into an essential element of modern beauty routines, driven by evolving beauty trends and the growing emphasis on well-defined brows. Over the past decade, eyebrows have gained significant attention in the beauty industry, with trends shifting from ultra-thin brows of the early 2000s to bold, natural, and fuller shapes that dominate today. The global fascination with eyebrow grooming has fueled demand for a wide range of specialized products, including brow pencils, powders, gels, pomades, and microblading pens, each catering to different preferences and styles. Consumers today seek eyebrow makeup that not only enhances definition but also offers long-lasting, smudge-proof, and waterproof formulations to withstand daily wear.

Social media, beauty influencers, and celebrity endorsements have played a crucial role in elevating the importance of eyebrow makeup. Platforms like Instagram, TikTok, and YouTube have popularized various brow styling techniques, from feathered brows to laminated effects, prompting brands to create innovative products that help users achieve professional-quality results at home. Additionally, the increased accessibility of high-definition beauty tutorials has enabled consumers to experiment with different brow looks, further boosting sales of brow-enhancing products. The expansion of the male grooming sector has also contributed to the market’s growth, as more men invest in subtle eyebrow grooming products to maintain a polished and well-groomed appearance.

How Is Technology Enhancing Eyebrow Makeup Formulations?

Technological advancements in cosmetic formulations have significantly enhanced the performance and versatility of eyebrow makeup products. Modern eyebrow products now feature long-wear technology, allowing for up to 24-hour hold, transfer-proof wear, and even semi-permanent staining effects. Waterproof and sweat-resistant formulas have become standard, catering to active lifestyles and ensuring brows remain intact in humid conditions or during physical activities. Additionally, hybrid formulations incorporating skincare benefits—such as eyebrow serums infused with peptides, biotin, and castor oil—are gaining popularity, offering users makeup products that enhance brow density and promote natural hair growth over time.

Another groundbreaking innovation in eyebrow makeup is the integration of micro-fiber technology in brow gels and mascaras. These formulas contain tiny hair-like fibers that adhere to existing brows, creating a fuller and more voluminous look instantly. This innovation has been particularly well-received among consumers with sparse or thinning brows, as it provides a non-invasive alternative to microblading or salon treatments. Furthermore, the rise of vegan and cruelty-free formulations has pushed brands to replace traditional animal-derived ingredients, such as beeswax and carmine, with plant-based and synthetic alternatives, aligning with the ethical beauty movement. As consumers become more ingredient-conscious, brands are investing in clean beauty certifications to establish trust and transparency in their formulations.

What Role Does Packaging and Applicator Innovation Play in Brow Makeup?

Packaging and applicator innovations have significantly influenced the eyebrow makeup market, offering consumers more precise, ergonomic, and mess-free application methods. One of the most notable trends is the rise of dual-ended and multi-functional brow products, which combine multiple tools in a single unit, such as a pencil with a built-in spoolie or a pomade stick with a precision brush. These compact designs cater to the growing demand for convenience and travel-friendly beauty solutions, allowing users to achieve professional results on the go. Additionally, ergonomic applicators, including angled brushes and ultra-fine retractable tips, have been developed to mimic the natural appearance of brow hairs, enabling users to create realistic hair-like strokes effortlessly.

The industry has also embraced sustainable packaging solutions, responding to the increasing demand for eco-friendly beauty products. Brands are incorporating recyclable materials, refillable packaging, and reduced plastic usage in their eyebrow makeup lines to minimize environmental impact. The adoption of biodegradable and compostable components further aligns with sustainability goals, appealing to eco-conscious consumers. Additionally, advancements in air-tight and self-cleaning applicators have improved product longevity, preventing contamination and extending shelf life. These innovations not only enhance product usability but also reinforce brand commitment to sustainability and hygiene, both of which are becoming increasingly important to consumers.

What Are the Key Factors Driving Growth in the Eyebrow Makeup Market?

The growth in the eyebrow makeup market is driven by several factors, including advancements in cosmetic formulations, the rise of personalized beauty solutions, and increased global demand for brow-enhancing products. Technological innovations, such as long-wear, waterproof, and hair-growth-infused formulations, are attracting consumers looking for high-performance products that deliver both aesthetic and functional benefits. Additionally, the expansion of clean beauty and vegan formulations has reshaped product development strategies, with brands focusing on ingredient transparency and sustainability to meet evolving consumer expectations.

The growing popularity of at-home beauty treatments and DIY brow styling has also contributed to market expansion, with consumers seeking affordable alternatives to professional microblading and brow tinting services. The rise of direct-to-consumer (DTC) beauty brands and the proliferation of online shopping platforms have further fueled product accessibility, allowing consumers to explore a wide range of brow makeup solutions without geographical limitations. Moreover, demographic shifts, including the increasing participation of men in grooming routines and the aging population seeking brow-filling solutions, have expanded the market’s consumer base. As beauty brands continue to innovate with advanced formulas, precision applicators, and inclusive shade ranges, the eyebrow makeup market is poised for sustained growth, catering to a diverse and ever-evolving global audience.

SCOPE OF STUDY:

The report analyzes the Eyebrow Makeup Product market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Eyebrow Pencil, Eyebrow Gel, Eyebrow Powder, Eyebrow Pomade, Eyebrow Wax); Gender (Men, Women); Age Group (Teenagers, Young Adults, Adults, Mature Adults); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Pharmacies & Drugstores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Anastasia Beverly Hills
• Benefit Cosmetics
• Bobbi Brown
• Chanel Beauty
• Clinique
• CoverGirl
• Dior Beauty
• e.l.f. Cosmetics
• Estée Lauder
• Lancôme
• Laura Mercier
• L`Oréal Paris
• MAC Cosmetics
• Maybelline
• NYX Professional Makeup
• Revlon
• Rimmel London
• Shiseido
• Too Faced Cosmetics
• Urban Decay

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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