Event Management as a Service

Event Management as a Service

Global Event Management as a Service Market to Reach US$1.3 Billion by 2030

The global market for Event Management as a Service estimated at US$866.9 Million in the year 2023, is expected to reach US$1.3 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2023-2030. Corporate End-Use, one of the segments analyzed in the report, is expected to record a 6.5% CAGR and reach US$850.5 Million by the end of the analysis period. Growth in the PO & NGO End-Use segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$236.2 Million While China is Forecast to Grow at 9.6% CAGR

The Event Management as a Service market in the U.S. is estimated at US$236.2 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$275.9 Million by the year 2030 trailing a CAGR of 9.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Event Management as a Service Market - Key Trends & Drivers Summarized

Why Is Event Management as a Service (EMaaS) Gaining Popularity?

Event Management as a Service (EMaaS) has emerged as a revolutionary approach to organizing and managing events, offering businesses and organizations the ability to outsource the complexities of event planning to specialized service providers. The growing demand for seamless, end-to-end event management solutions has fueled the adoption of EMaaS, which covers everything from venue selection, attendee registration, and event marketing, to post-event analytics and reporting. As businesses increasingly prioritize the quality and impact of their events, the need for professional, technology-driven event management services has risen. The shift towards virtual and hybrid events, accelerated by the COVID-19 pandemic, has further driven the need for EMaaS providers who can deliver both in-person and online event experiences with equal efficiency.

How Is Technology Transforming EMaaS?

Technology is at the heart of the evolution of Event Management as a Service, with digital tools and platforms playing a crucial role in enhancing the efficiency and effectiveness of event management. The use of cloud-based event management platforms enables real-time collaboration and communication among all stakeholders, ensuring seamless coordination. Artificial Intelligence (AI) and machine learning are increasingly being used to personalize attendee experiences, predict trends, and optimize event marketing strategies. Additionally, the integration of advanced analytics allows for better measurement of event ROI and attendee engagement, providing valuable insights for future events. The rise of virtual reality (VR) and augmented reality (AR) is also transforming the event landscape, offering immersive and interactive experiences that engage attendees in new ways. These technological advancements are making EMaaS an attractive option for businesses looking to maximize the impact of their events while minimizing the associated complexities.

What Are the Key Drivers Behind the Adoption of EMaaS by End-Users?

The adoption of Event Management as a Service is being driven by the changing needs of businesses and organizations across various industries. Companies are increasingly outsourcing event management to EMaaS providers to focus on their core business activities while ensuring the success of their events. The need for professional expertise, particularly in managing large-scale and complex events, is a significant factor driving the adoption of EMaaS. Additionally, the shift towards data-driven decision-making in event planning is encouraging organizations to leverage the advanced analytics capabilities offered by EMaaS providers. The growing importance of attendee experience and engagement is also pushing businesses to adopt EMaaS, as these providers offer personalized and interactive event experiences that enhance attendee satisfaction. Furthermore, the trend towards hybrid events, which combine in-person and virtual elements, is driving demand for EMaaS solutions that can seamlessly integrate and manage both aspects.

What Factors Are Fueling the Growth of the EMaaS Market?

The growth in the Event Management as a Service (EMaaS) market is driven by several factors that are transforming the event management landscape. One of the key drivers is the increasing complexity of events and the need for specialized expertise to manage them efficiently. The rapid adoption of digital technologies, such as AI, machine learning, and cloud computing, is enhancing the capabilities of EMaaS providers, making their services more valuable to businesses. The shift towards virtual and hybrid events is another significant driver, as it has increased the demand for EMaaS providers who can manage both physical and digital event components effectively. Additionally, the growing emphasis on attendee experience and engagement is pushing organizations to adopt EMaaS solutions that offer personalized and immersive event experiences. The need for data-driven insights to measure event success and optimize future events is also contributing to the growth of the EMaaS market, as businesses seek to maximize their event ROI.

Select Competitors (Total 34 Featured) -

• 6connex
• ACTIVE Network LLC
• Bizzabo Inc.
• Cvent Inc.
• Eventboost
• Eventbrite, Inc.
• Grenadine Technologies, Inc.
• Momentus Technologies
• RainFocus
• RingCentral, Inc.

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