Erotic Lingerie

Global Erotic Lingerie Market to Reach US$28.7 Billion by 2030

The global market for Erotic Lingerie estimated at US$23.0 Billion in the year 2024, is expected to reach US$28.7 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2024-2030. Bra, one of the segments analyzed in the report, is expected to record a 4.4% CAGR and reach US$13.3 Billion by the end of the analysis period. Growth in the Brief segment is estimated at 3.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.2 Billion While China is Forecast to Grow at 7.3% CAGR

The Erotic Lingerie market in the U.S. is estimated at US$6.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.1 Billion by the year 2030 trailing a CAGR of 7.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Erotic Lingerie Market - Key Trends and Drivers Summarized

Erotic lingerie occupies a unique and vibrant segment of the fashion and intimate apparel industry, characterized by designs that emphasize sensuality and allure. These garments, which include items such as lace teddies, sheer babydolls, garter belts, and elaborate bras and panties, are crafted to enhance and celebrate the human form. Unlike everyday lingerie, erotic lingerie often incorporates luxurious materials like silk, satin, lace, and mesh, coupled with intricate details such as embroidery, sequins, and cut-out patterns. The history of erotic lingerie dates back to the early 20th century when lingerie began to transition from purely functional garments to items of fashion and seduction. Today, the market is diverse, catering to a wide range of tastes and preferences, from classic elegance to bold and provocative styles. The role of erotic lingerie in personal and intimate relationships, self-expression, and confidence-building cannot be understated, making it an essential component of many wardrobes.

The evolution of erotic lingerie has been significantly influenced by cultural shifts, fashion trends, and advancements in fabric technology. Designers continuously push the boundaries of creativity, introducing innovative styles that cater to evolving consumer tastes and societal norms around sexuality and body positivity. The rise of body-positive movements and a greater acceptance of diverse body types have prompted brands to expand their size ranges and offer more inclusive designs. Additionally, advancements in fabric technology have led to the development of more comfortable, stretchable, and durable materials, ensuring that erotic lingerie is not only visually appealing but also comfortable to wear. The influence of celebrity endorsements and social media influencers has also played a pivotal role in popularizing certain styles and brands, creating a dynamic and fast-paced market where trends can shift rapidly. As a result, brands must be agile and responsive to the latest trends and consumer feedback to remain competitive.

The growth in the erotic lingerie market is driven by several factors. Technological advancements in fabric production and design tools have allowed for more innovative and diverse product offerings, catering to a broader spectrum of consumer preferences. The increasing normalization and celebration of sexuality and self-expression have led to a higher demand for lingerie that enhances personal confidence and intimacy. Changes in consumer behavior, particularly among younger demographics who value body positivity, inclusivity, and self-care, have further fueled market expansion. The proliferation of online retail platforms has made erotic lingerie more accessible to a global audience, allowing consumers to explore a wider variety of styles and brands from the comfort of their homes. Additionally, effective marketing strategies that leverage social media, influencer partnerships, and personalized shopping experiences have successfully engaged consumers and driven sales. The trend towards sustainable and ethically produced lingerie also resonates with eco-conscious consumers, further stimulating market growth. Collectively, these technological, cultural, and consumer trends contribute to the robust expansion of the erotic lingerie market, reflecting a broader societal shift towards embracing and celebrating individuality and sensuality.

SCOPE OF STUDY:

The report analyzes the Erotic Lingerie market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Bra, Brief, Camisole, Shapewear, Other Product Types); Material (Natural Material, Synthetic Material); Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 43 Featured) -

• Adore Me
• Ann Summers Ltd.
• BareWeb, Inc., Bare Necessities
• Bluebella Ltd.
• Groupe Chantelle
• Hop Lun Ltd.
• Kaamastra
• La Perla Global Management Italia Srl
• Lane Bryant Inc.
• Lise Charmel group
• Panache Lingerie Ltd.
• Playboy Enterprises, Inc.
• Playful Promises Limited
• Spicy Lingerie
• Yandy.com

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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