Global EMV POS Terminal Market to Reach US$20.6 Billion by 2030
The global market for EMV POS Terminal estimated at US$10.3 Billion in the year 2023, is expected to reach US$20.6 Billion by 2030, growing at a CAGR of 10.4% over the analysis period 2023-2030. Conventional Terminals, one of the segments analyzed in the report, is expected to record a 9.4% CAGR and reach US$12.7 Billion by the end of the analysis period. Growth in the Mobile Card Readers segment is estimated at 12.0% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 13.1% CAGR
The EMV POS Terminal market in the U.S. is estimated at US$2.8 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.1 Billion by the year 2030 trailing a CAGR of 13.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.2% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.
Global EMV POS Terminal Market - Key Trends and Drivers Summarized
EMV POS terminals are electronic payment devices that adhere to the Europay, Mastercard, and Visa (EMV) standard, which enhances security for card transactions through chip card technology. Unlike traditional magnetic stripe cards, EMV cards store data on integrated circuit chips, providing a higher level of security and reducing the risk of fraud. When used at a point-of-sale (POS) terminal, the chip generates a unique transaction code that cannot be reused, making it significantly more difficult for unauthorized parties to duplicate or misuse card information. EMV POS terminals are widely adopted across various retail environments, from small businesses to large enterprises, ensuring secure and efficient processing of credit and debit card transactions.
The adoption of EMV POS terminals has been driven by the growing need for improved transaction security in the face of increasing card fraud. Retailers and financial institutions have recognized the importance of protecting sensitive customer information and complying with global payment standards. EMV technology not only enhances security but also supports contactless payments and mobile wallet integration, providing a seamless and versatile payment experience for consumers. As contactless payments become more popular, EMV POS terminals are evolving to accommodate these trends, incorporating near-field communication (NFC) capabilities that allow for quick and convenient tap-and-go transactions. The transition to EMV-compliant devices has also been accelerated by regulatory mandates and liability shifts that incentivize merchants to upgrade their payment systems to avoid financial responsibility for fraudulent transactions.
The growth in the EMV POS terminal market is driven by several factors, reflecting technological advancements, regulatory requirements, and changing consumer behavior. Firstly, the global increase in payment card fraud has prompted stricter regulations and mandates for EMV compliance, encouraging merchants to adopt more secure POS solutions. Secondly, advancements in payment technologies, including the rise of contactless and mobile payments, are driving demand for EMV POS terminals that can support these modern payment methods. Thirdly, the expansion of the retail sector, particularly in emerging markets, is creating new opportunities for POS terminal deployment, as businesses seek to enhance their payment infrastructure. Additionally, consumer preference for secure and convenient payment options is pushing merchants to upgrade to EMV-enabled devices to meet customer expectations and build trust. Lastly, the integration of EMV technology with other value-added services, such as loyalty programs and data analytics, is providing additional incentives for businesses to invest in advanced POS terminals. These factors collectively ensure the robust growth and continuous innovation in the EMV POS terminal market, supporting the evolving needs of the global payment ecosystem.
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