Doughnuts

Global Doughnuts Market to Reach US$47.1 Billion by 2030

The global market for Doughnuts estimated at US$33.8 Billion in the year 2023, is expected to reach US$47.1 Billion by 2030, growing at a CAGR of 4.9% over the analysis period 2023-2030. Yeast Doughnuts, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$29.4 Billion by the end of the analysis period. Growth in the Cake Doughnuts segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$8.9 Billion While China is Forecast to Grow at 7.5% CAGR

The Doughnuts market in the U.S. is estimated at US$8.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$10.4 Billion by the year 2030 trailing a CAGR of 7.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 3.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Global Doughnuts Market - Key Trends and Drivers Summarized

What Makes These Sweet Treats a Global Favorite?

Doughnuts are deep-fried, sweet pastries made from a leavened dough, typically shaped into rings or filled rounds, and are known for their fluffy texture, golden-brown exterior, and mouthwatering flavor. The basic ingredients for making doughnuts include flour, sugar, milk, butter, eggs, and yeast or baking powder, depending on the type of doughnut being prepared. The process begins with mixing and kneading the dough, allowing it to rise, and then shaping it into the desired forms—either the classic ring shape or as a solid ball for filled varieties. The shaped dough is then fried in hot oil until it achieves a crispy outer crust and a soft, airy interior. Once fried, doughnuts are cooled slightly before being coated in various toppings such as powdered sugar, chocolate glaze, or cinnamon-sugar. Filled doughnuts are typically injected with sweet fillings like jam, custard, or cream. The versatility of doughnut recipes and the variety of toppings and fillings have led to countless regional and cultural variations, ranging from the dense, cake-like doughnuts popular in North America to the lighter, beignet-style doughnuts of France. Modern doughnut production has evolved significantly, with automated doughnut-making machines and commercial-scale equipment allowing for large-scale production while maintaining consistency in quality and taste.

Why Are Doughnuts So Popular Around the World?

Doughnuts have maintained their global popularity due to their unique combination of taste, versatility, and cultural adaptability. Their sweet, indulgent flavor profile, combined with a light, airy texture, appeals to a wide range of consumers, making them a popular choice for breakfast, snacks, and even desserts. Additionally, doughnuts offer endless possibilities for customization, which has enabled them to adapt to different regional tastes and preferences. For example, in the United States, doughnuts are often enjoyed with coffee and are available in countless varieties ranging from the traditional glazed to more elaborate creations featuring bacon, cereals, or exotic fruit glazes. In contrast, in Japan, mochi doughnuts made from rice flour offer a chewy texture and are often adorned with delicate flavors like matcha or yuzu. The adaptability of doughnuts extends beyond flavor to form and function, allowing them to be featured in both high-end gourmet cafes and street food markets alike. Moreover, the visual appeal of doughnuts, with their bright glazes and colorful sprinkles, makes them highly Instagrammable, contributing to their popularity among younger consumers and on social media platforms. Doughnut shops and chains like Krispy Kreme and Dunkin’ have also played a significant role in popularizing doughnuts globally by standardizing quality and taste across international markets while introducing local variations to suit regional palates.

What New Trends and Innovations Are Shaping the Doughnut Industry?

The doughnut industry is experiencing a wave of innovations that are transforming traditional offerings and creating new market opportunities. One major trend is the rise of gourmet and artisanal doughnuts, which emphasize high-quality ingredients, unique flavors, and handcrafted aesthetics. Gourmet doughnut shops are experimenting with non-traditional ingredients like exotic fruits, spices, and premium chocolates, as well as savory elements such as herbs, cheeses, and meats, to create sophisticated flavor profiles that appeal to discerning foodies. These high-end creations often incorporate seasonal and locally sourced ingredients, adding an element of exclusivity and aligning with the broader trend toward sustainability and farm-to-table dining. Another significant innovation is the development of healthier doughnut options, driven by growing consumer interest in wellness and dietary preferences. Many bakeries are offering baked instead of fried doughnuts to reduce fat content, as well as gluten-free, vegan, and low-sugar versions to cater to specific dietary needs. In parallel, the use of alternative flours like almond, coconut, and chickpea flour is gaining popularity, providing new textures and nutritional benefits. The industry is also embracing technology to enhance the doughnut experience. Automated doughnut machines and digital platforms are enabling businesses to streamline production and optimize inventory management, while online ordering and delivery services have expanded access to specialty doughnuts beyond traditional brick-and-mortar stores. Furthermore, social media has become a powerful tool for marketing, allowing bakeries to showcase their most visually stunning creations and reach a wider audience. Some shops are even incorporating augmented reality (AR) experiences or creating limited-time pop-up events to engage customers in novel ways.

What Factors Are Fueling the Growth of the Global Doughnut Market?

The growth in the doughnut market is driven by several factors, including rising consumer demand for indulgent treats, the expansion of doughnut franchises, and the increasing popularity of premium and innovative products. One of the primary drivers is the growing consumer inclination toward indulgence and comfort foods, particularly in challenging times. Doughnuts, with their rich flavors and satisfying textures, fit perfectly into this category, making them a go-to option for those seeking a sweet escape. The expansion of major doughnut chains like Dunkin’ and Krispy Kreme into new markets, along with the rise of independent gourmet doughnut shops, has also contributed significantly to market growth. These businesses are not only introducing doughnuts to new regions but are also experimenting with novel concepts like drive-thrus, delivery, and digital ordering to meet changing consumer needs. Another key factor is the increasing consumer interest in premium and artisanal products. As people become more willing to spend on unique food experiences, high-end doughnut shops offering handcrafted, limited-edition creations are thriving. This trend is further supported by the desire for Instagrammable foods, with visually appealing, creatively decorated doughnuts drawing attention on social media and driving foot traffic to specialty stores. Additionally, the demand for healthier and allergen-friendly options is shaping the market, as consumers look for indulgent treats that fit within their dietary preferences. As a result, bakeries are expanding their offerings to include vegan, gluten-free, and low-sugar varieties. Technological advancements are also playing a role in market growth, with automated production equipment and digital marketing strategies helping businesses scale and reach a broader audience. Together, these factors are fueling the expansion and diversification of the doughnut market, making it one of the most dynamic segments within the global baked goods industry.

Select Competitors (Total 52 Featured) -

• Daylight Donut Flour Co. LLC
• Doughnut Time Ltd.
• Focus Brands LLC
• Grupo Bimbo SAB de CV
• J.CO Donuts & Coffee
• JAB Holding Co. Sarl
• McDonald Corp.
• MTY Food Group Inc.
• Restaurant Brands International Inc.

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