Dietary Supplements

Dietary Supplements

Global Dietary Supplements Market to Reach US$283.0 Billion by 2030

The global market for Dietary Supplements estimated at US$172.0 Billion in the year 2023, is expected to reach US$283.0 Billion by 2030, growing at a CAGR of 7.4% over the analysis period 2023-2030. Vitamins Ingredient, one of the segments analyzed in the report, is expected to record a 8.3% CAGR and reach US$138.9 Billion by the end of the analysis period. Growth in the Botanicals Ingredient segment is estimated at 7.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$45.5 Billion While China is Forecast to Grow at 12.2% CAGR

The Dietary Supplements market in the U.S. is estimated at US$45.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$71.4 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 7.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Dietary Supplements Market - Key Trends and Drivers Summarized

Why Are Dietary Supplements in High Demand?

Dietary supplements have seen a significant rise in demand due to growing consumer awareness of health and wellness. Supplements, which include vitamins, minerals, herbs, and amino acids, are used to improve nutritional intake, boost immune function, and address specific health concerns such as bone health, heart health, and mental clarity. The increasing prevalence of chronic diseases such as diabetes, obesity, and cardiovascular issues has led to a surge in preventive healthcare practices, with dietary supplements playing a crucial role. Furthermore, the shift toward healthy aging, especially in developed nations with aging populations, has bolstered the consumption of supplements targeting joint health, cognitive function, and vitality.

How Are Innovations Shaping the Dietary Supplements Market?

The dietary supplements market is being transformed by innovations in formulation, delivery mechanisms, and ingredients. Manufacturers are increasingly focusing on personalized nutrition, offering products tailored to individual health needs based on genetics, lifestyle, and dietary preferences. Additionally, the rise of clean-label supplements, which emphasize transparency, natural ingredients, and sustainability, is resonating with health-conscious consumers. Technological advancements in delivery methods, such as gummy vitamins, chewable tablets, and fast-dissolving strips, have made supplements more accessible and appealing, especially to younger consumers and those who struggle with traditional tablets. Moreover, the use of bioactive ingredients like probiotics, omega-3 fatty acids, and adaptogens is expanding the functional scope of supplements.

Which Market Segments Are Leading in Dietary Supplements?

Key product types include vitamins, minerals, proteins, and botanicals, with vitamins and minerals accounting for the largest share due to their widespread usage. In terms of form, tablets, capsules, powders, and gummies are the most popular formats, with gummies seeing rapid growth due to their convenience and appeal to both children and adults. End-user segmentation includes children, adults, and the elderly, with the adult demographic being the largest consumer group. Geographically, North America leads the market due to high consumer awareness, followed by Europe and the Asia-Pacific region, where rising health consciousness and disposable incomes are driving demand.

What Drives Growth in the Dietary Supplements Market?

The growth in the Dietary Supplements market is driven by several factors, including increasing consumer awareness of health and wellness, rising prevalence of chronic diseases, and growing demand for preventive healthcare solutions. The shift toward personalized nutrition and the rising adoption of clean-label, natural supplements are further propelling the market. Technological advancements in supplement delivery methods, along with growing research on bioactive ingredients, are expanding the range of supplement offerings. The aging population, particularly in developed markets, is also a key driver, as elderly consumers seek supplements to support healthy aging. Additionally, the expansion of e-commerce and online health platforms is making supplements more accessible, further contributing to market growth.

Select Competitors (Total 256 Featured) -

• Amway Corporation
• Bayer AG
• Bio-Botanica, Inc.
• Blackmores Ltd.
• General Nutrition Centers, Inc.
• GlaxoSmithKline PLC
• Herbalife International India Pvt., Ltd.
• Integrated BioPharma, Inc.
• Koninklijke DSM NV
• NaturaLife Asia Co., Ltd.
• Nature's Bounty, Inc.
• Nu Skin Enterprises, Inc.
• Omega Protein Corporation
• Pfizer, Inc.
• Pharmavite LLC
• Reckitt Benckiser Group PLC
• Sanofi SA
• Surya Herbal Ltd.
• The Himalaya Drug Company

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