Deodorants

Global Deodorants Market to Reach US$40.1 Billion by 2030

The global market for Deodorants estimated at US$29.6 Billion in the year 2024, is expected to reach US$40.1 Billion by 2030, growing at a CAGR of 5.2% over the analysis period 2024-2030. Spray, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$24.0 Billion by the end of the analysis period. Growth in the Roll-On segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.7 Billion While China is Forecast to Grow at 8.1% CAGR

The Deodorants market in the U.S. is estimated at US$7.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.0 Billion by the year 2030 trailing a CAGR of 8.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 4.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Global Deodorants Market - Key Trends and Drivers Summarized

Deodorants are personal care products designed to mask or eliminate body odor caused by bacterial growth in areas such as the underarms, feet, and other body parts. They come in various forms, including sprays, roll-ons, sticks, and gels, and often contain antimicrobial agents and fragrances to reduce or mask unpleasant odors. Unlike antiperspirants, which reduce perspiration by blocking sweat glands, deodorants primarily focus on eliminating the odor associated with sweating without necessarily reducing the amount of sweat produced.

Increasing awareness and importance of personal hygiene across the globe have significantly boosted the demand for deodorants. As consumers become more conscious of body odor and its social implications, there is a rising preference for products that help maintain freshness and confidence throughout the day. As people increasingly curate a collection of deodorant products for different needs and occasions, brands are leveraging cutting-edge technology to meet these new demands. The shift towards using multiple deodorant formats and the demand for longer-lasting protection are significant trends shaping the market. Consumers are no longer sticking to a single deodorant format; instead, they are choosing multiple types to suit various needs throughout the day. Brands are successfully tapping into this trend by offering a wide range of products that cater to different preferences and needs. There is increasing shift towards natural and organic products. With growing consumer awareness about the potential health risks associated with synthetic chemicals, there is an increasing demand for deodorants made with natural ingredients that are free from harmful chemicals like parabens and aluminum compounds. Brands are responding by launching eco-friendly and sustainable products, which appeal to environmentally conscious consumers.  Companies are making use of microtechnology to create a more effective barrier against sweat, ensuring extended protection.

Another trend is the personalization and customization of deodorant products. Companies are leveraging technology to offer customized solutions that cater to individual preferences and needs, such as specific skin types or desired fragrance profiles. The rise of e-commerce has transformed the deodorant market, providing consumers with easy access to a wide range of products and enabling brands to reach a broader audience through online platforms.  Growing urbanization and improving living standards, particularly in developing economies, have led to a higher adoption rate of personal care products, including deodorants. Furthermore, the rising disposable income enables consumers to spend more on premium and branded products, which often offer advanced features such as long-lasting effects and natural ingredients.

SCOPE OF STUDY:

The report analyzes the Deodorants market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Spray, Roll-On, Stick, Other Products)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 119 Featured) -

• 3B International LLC
• A LITTLE FIND
• AA Skincare Limited
• AKT London
• Allison A/S
• Alo Yoga
• Arabian Oud
• Arbonne International LLC
• Archies Ltd.
• Aroma Borealis Herb Shop

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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