Craft Beer

Craft Beer

Global Craft Beer Market to Reach US$283.2 Billion by 2030

The global market for Craft Beer estimated at US$180.1 Billion in the year 2023, is expected to reach US$283.2 Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2023-2030. Lagers, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$163.6 Billion by the end of the analysis period. Growth in the Ale segment is estimated at 7.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$47.5 Billion While China is Forecast to Grow at 10.1% CAGR

The Craft Beer market in the U.S. is estimated at US$47.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$67.5 Billion by the year 2030 trailing a CAGR of 10.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.4% and 6.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Craft Beer Market - Key Trends and Drivers Summarized

Why Is Craft Beer Gaining Popularity Across the Globe?

Craft beer, characterized by its small-batch production, distinctive flavors, and focus on quality, has seen an extraordinary surge in popularity over the past few decades. Unlike mass-produced beers that prioritize volume, craft beer is celebrated for its artisanal nature, with brewers often employing traditional brewing methods that have been refined over generations. The defining feature of craft beer is its flavor diversity, with brewers experimenting with a wide range of ingredients, from rare hops to spices and fruits, to create unique and memorable brews. This has fostered a dedicated community of beer lovers who appreciate the creativity and craftsmanship that goes into each brew. The increasing consumer interest in artisanal products, coupled with a broader movement toward supporting local businesses, has played a significant role in the rise of craft breweries around the world. Craft beer, deeply connected to regional identities, has come to represent authenticity and innovation in the global beverage landscape.

How Has Craft Beer Transformed the Global Beverage Industry?

The influence of craft beer on the global beverage industry is undeniable. Small, independently-owned craft breweries have disrupted the market, challenging the supremacy of established beer giants. The emergence of microbreweries and brewpubs has not only diversified the beer market but has also spurred the growth of related sectors, such as brewing equipment, packaging, and distribution services. This shift has led to a fragmentation of the beer market, offering consumers an unprecedented variety of options, from traditional lagers and ales to innovative hybrids and seasonal specialties. Furthermore, the craft beer movement has prompted larger beer companies to adapt, either by acquiring successful craft breweries or by introducing their own craft-style brands to stay competitive. The emphasis on quality, authenticity, and community engagement has set new benchmarks in the industry, prompting a redefinition of what constitutes a premium beer. This evolution has also contributed to the rise of beer tourism, with enthusiasts traveling to visit local breweries, further enhancing the economic impact of the craft beer industry.

What Emerging Trends Are Shaping the Craft Beer Landscape?

Several key trends are currently influencing the craft beer landscape, reflecting broader changes in consumer preferences and societal values. Sustainability has become a major focus, with many craft breweries adopting eco-friendly practices such as sourcing local ingredients, utilizing renewable energy, and minimizing waste through recycling and composting. This commitment to sustainability resonates with environmentally conscious consumers, who are increasingly making purchasing decisions based on a brand’s environmental practices. Another notable trend is the growing demand for health-conscious beer options, including low-alcohol and non-alcoholic craft beers, appealing to consumers seeking healthier alternatives without compromising on taste. The popularity of "session beers," which are lower in alcohol but rich in flavor, is also increasing, indicating a shift towards more moderate drinking habits. Additionally, the craft beer market is witnessing a surge in flavor experimentation, driven by a younger demographic eager to explore new and bold taste experiences. From sour ales to barrel-aged stouts, the variety in flavor profiles continues to expand, catering to diverse palates. The growing emphasis on inclusivity, with more breweries owned by women and minorities, is also gaining traction, reflecting the industry`s commitment to diversity and representation.

What Are the Key Drivers Behind the Growth of the Craft Beer Market?

The expansion of the craft beer market is propelled by a combination of factors that are vital to the ongoing growth of this dynamic industry. Advancements in brewing technology have allowed craft brewers to produce high-quality beers more efficiently and with greater consistency, enabling increased innovation and experimentation. The trend of premiumization, where consumers are willing to pay more for superior products, has significantly boosted demand for craft beer, especially among millennials and Gen Z, who value authenticity, flavor variety, and supporting independent producers. Moreover, the growing availability of craft beer across various retail channels, including supermarkets, specialty stores, and online platforms, has made it more accessible to a wider audience. The trend towards "localism," where consumers prefer locally produced goods, has further supported the market, as craft breweries often emphasize their local roots and community connections. Finally, the social culture surrounding craft beer, with its strong presence on social media, festivals, and tasting events, continues to attract new consumers and foster a sense of community within the craft beer culture. These factors collectively contribute to a vibrant and growing market that shows no signs of slowing down.

Select Competitors (Total 34 Featured) -

• Allagash Brewing
• Anheuser-Busch InBev SA/NV
• Arbor Brewing Company
• Athletic Brewing Company
• Carlsberg Breweries A/S
• Diageo PLC
• Dogfish Head Craft Brewery
• Flavours Factory Sp. z o.o.
• Guinness
• Heineken NV

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