Consumer and SMB NAS

Consumer and SMB NAS


Global Consumer and SMB NAS Market to Reach US$24.5 Billion by 2030

The global market for Consumer and SMB NAS estimated at US$16.4 Billion in the year 2023, is expected to reach US$24.5 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2023-2030. SMB NAS, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$12.3 Billion by the end of the analysis period. Growth in the SOHO NAS segment is estimated at 8.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 5.5% CAGR

The Consumer and SMB NAS market in the U.S. is estimated at US$4.5 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.8 Billion by the year 2030 trailing a CAGR of 5.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.4% and 4.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.9% CAGR.

Global Consumer and SMB NAS Market - Key Trends and Drivers Summarized

What Is Consumer and SMB NAS, and Why Is It Gaining Traction?

Network Attached Storage (NAS) systems for consumers and small to medium-sized businesses (SMBs) are specialized storage devices connected to a home or office network that allow multiple users and heterogeneous client devices to retrieve data from centralized disk capacity. Users can access files using network file sharing protocols such as NFS, SMB/CIFS, or AFP. Over the past few years, NAS devices have evolved from simple storage repositories to sophisticated data management and protection systems, featuring streaming applications, backup software, and remote access functionalities. For consumers, NAS provides an efficient way to manage personal data such as photos, music, and videos with enhanced access and security compared to external hard drives or cloud services. SMBs leverage NAS for its cost-effectiveness and simplicity, providing a centralized point for data storage, sharing, and backup without requiring extensive IT infrastructure.

How Are Technological Advancements Shaping NAS Solutions?

The evolution of NAS technology is marked by significant advancements that enhance user experience and system performance. Modern NAS devices for consumers and SMBs now come equipped with SSDs (solid-state drives) for faster data access and reliability, replacing the traditional hard disk drives (HDDs) with their slower speeds and mechanical parts prone to failure. Moreover, advancements in networking technologies like faster Ethernet and Wi-Fi standards have made NAS solutions more robust and efficient. Integration of Artificial Intelligence (AI) and machine learning algorithms is beginning to take root, offering smarter data management and predictive analytics to optimize storage utilization and anticipate potential system failures before they occur. Additionally, improvements in user interface designs and mobile app integrations allow for easier management and accessibility, making these systems increasingly appealing to tech-savvy consumers and resource-constrained SMBs.

What Role Does NAS Play in Data Security and Privacy for Consumers and SMBs?

In an era where data breaches are frequent and the sanctity of data privacy is a paramount concern, NAS offers a reliable solution for consumers and SMBs to keep their data secure. Unlike public cloud services, which involve third-party handling and potential vulnerability points, NAS systems store data on-premises, giving users complete control over their digital assets. Encryption features, both at rest and during transmission, ensure that data is protected from unauthorized access. Furthermore, many NAS systems come with built-in antivirus and anti-malware software to safeguard against external threats. For SMBs, this means enhanced data integrity and security for sensitive information without the recurring costs associated with cloud storage subscriptions, while consumers enjoy the peace of mind knowing their personal data is protected within their home network.

What Are the Main Drivers Behind the Growing Popularity of NAS Among Consumers and SMBs?

The growth in the Consumer and SMB NAS market is driven by several factors. First, the exponential increase in data creation by businesses and individuals alike has created a demand for storage solutions that are not only scalable but also accessible and secure. NAS meets these needs by offering systems that are easy to expand and manage. Technological advancements such as high-performance computing capabilities and integrated cloud services have also made NAS more attractive by enhancing its functionality beyond simple storage. Additionally, as remote work becomes more prevalent, SMBs require reliable solutions for employees to access files securely from various locations—capabilities that modern NAS systems are well-equipped to provide. Moreover, growing awareness about data privacy concerns is leading consumers to choose NAS over public cloud services, as NAS provides more control over where and how data is stored. Lastly, the decreasing cost of NAS systems makes them more accessible to budget-conscious consumers and SMBs, further propelling market growth. Together, these factors are shaping a dynamic NAS market poised for continued expansion as more users recognize the benefits of network-attached storage solutions.

Select Competitors (Total 11 Featured) -
  • Apple, Inc.
  • ASUSTOR, Inc.
  • Buffalo Americas, Inc.
  • D-Link Corporation
  • Drobo, Inc.
  • Infortrend Technology, Inc.
  • iXsystems, Inc.
  • NETGEAR, Inc.
  • Promise Technology, Inc.
  • QNAP Systems, Inc.
  • Seagate Technology LLC
  • Synology Inc.
  • Thecus Technology Corp.
  • Toshiba Corp.
  • Western Digital Corporation
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Consumer and SMB NAS - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Data Explosion in Small and Medium Businesses Drives Demand for NAS Solutions
Increased Remote Work Trends Propel NAS Deployments for Accessibility and Collaboration
Integration of AI and Machine Learning in NAS Systems Expands Market Capabilities
Growing Concerns Over Data Security Bolster Adoption of Sophisticated NAS Systems
Regulatory Compliance Requirements Generate Demand for Secure NAS Solutions
Multimedia Content Surge Drives Home NAS Deployments for Streaming and Storage
Scalability and Flexibility of NAS Solutions Strengthen Business Case for Adoption
Cross-Platform Compatibility Features Propel NAS as a Centralized Storage Solution
Development of 5G and Faster Internet Services Sets the Stage for NAS Market Growth
Cloud Integration with NAS Offers Hybrid Solutions for Enhanced Flexibility
Rise in Home Offices and E-Learning Generates Demand for Home NAS Systems
Increasing Use of Video Surveillance Propels NAS Deployments for Data Storage
Transition to Digital Offices in SMBs Spurs NAS Adoption for File Sharing and Management
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Consumer and SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 2: World Historic Review for Consumer and SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 3: World 16-Year Perspective for Consumer and SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Consumer NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 5: World Historic Review for Consumer NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 6: World 16-Year Perspective for Consumer NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 7: World Recent Past, Current & Future Analysis for SOHO NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 8: World Historic Review for SOHO NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 9: World 16-Year Perspective for SOHO NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 11: World Historic Review for SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 12: World 16-Year Perspective for SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 13: World Recent Past, Current & Future Analysis for SME NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 14: World Historic Review for SME NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 15: World 16-Year Perspective for SME NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 16: World Consumer and SMB NAS Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 17: USA Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 18: USA Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 19: USA 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
CANADA
TABLE 20: Canada Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: Canada Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 22: Canada 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
JAPAN
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 23: Japan Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 24: Japan Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 25: Japan 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
CHINA
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 26: China Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: China Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 28: China 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
EUROPE
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 29: Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 30: Europe Historic Review for Consumer and SMB NAS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 31: Europe 16-Year Perspective for Consumer and SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
TABLE 32: Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: Europe Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 34: Europe 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
FRANCE
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 35: France Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 36: France Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 37: France 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
GERMANY
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 38: Germany Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: Germany Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 40: Germany 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
ITALY
TABLE 41: Italy Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 42: Italy Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 43: Italy 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
UNITED KINGDOM
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 44: UK Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: UK Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 46: UK 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
REST OF EUROPE
TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 48: Rest of Europe Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 49: Rest of Europe 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
ASIA-PACIFIC
Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Asia-Pacific Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 52: Asia-Pacific 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
REST OF WORLD
TABLE 53: Rest of World Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 54: Rest of World Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 55: Rest of World 16-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2014, 2024 & 2030
IV. COMPETITION

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