Connected Toys

Connected Toys

Global Connected Toys Market to Reach $46.4 Billion by 2030
The global market for Connected Toys estimated at US$13.6 Billion in the year 2023, is expected to reach US$46.4 Billion by 2030, growing at a CAGR of 19.1% over the analysis period 2023-2030. Console-Connected Toys, one of the segments analyzed in the report, is expected to record a 18.3% CAGR and reach US$18.5 Billion by the end of the analysis period. Growth in the Smartphone-Connected Devices segment is estimated at 19.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $4.2 Billion, While China is Forecast to Grow at 18.2% CAGR
The Connected Toys market in the U.S. is estimated at US$4.2 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.8 Billion by the year 2030 trailing a CAGR of 18.2% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.8% and 16.5% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 14.1% CAGR.

What to Expect from the Global Economy in 2024
Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.Select Competitors (Total 36 Featured) -
  • Anki
  • Bandai Namco
  • DXTR Labs
  • Hasbro
  • K’NEX
  • Konami
  • LEGO Group
  • Leka
  • Mattel
  • PlayFusion
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Connected Toys - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Connected Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 2: World 7-Year Perspective for Connected Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 3: World Recent Past, Current & Future Analysis for Console-Connected Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 4: World 7-Year Perspective for Console-Connected Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Smartphone-Connected Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World 7-Year Perspective for Smartphone-Connected Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 7: World Recent Past, Current & Future Analysis for App-Connected Drones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 8: World 7-Year Perspective for App-Connected Drones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 9: World Recent Past, Current & Future Analysis for Tablet-Connected Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 10: World 7-Year Perspective for Tablet-Connected Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for 2-5 Years by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 12: World 7-Year Perspective for 2-5 Years by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 13: World Recent Past, Current & Future Analysis for 6-8 Years by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 14: World 7-Year Perspective for 6-8 Years by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 15: World Recent Past, Current & Future Analysis for 9-12 Years by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 16: World 7-Year Perspective for 9-12 Years by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 17: World Recent Past, Current & Future Analysis for Teenagers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 18: World 7-Year Perspective for Teenagers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 19: World Connected Toys Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 20: USA Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: USA 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 22: USA Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 23: USA 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
CANADA
TABLE 24: Canada Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 25: Canada 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 26: Canada Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: Canada 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
JAPAN
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 28: Japan Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 29: Japan 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 30: Japan Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 31: Japan 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
CHINA
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 32: China Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: China 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 34: China Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 35: China 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
EUROPE
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 36: Europe Recent Past, Current & Future Analysis for Connected Toys by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 37: Europe 7-Year Perspective for Connected Toys by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 38: Europe Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: Europe 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 40: Europe Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 41: Europe 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
FRANCE
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 42: France Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 43: France 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 44: France Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: France 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
GERMANY
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 46: Germany Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 47: Germany 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 48: Germany Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 49: Germany 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
ITALY
TABLE 50: Italy Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Italy 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 52: Italy Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 53: Italy 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
UNITED KINGDOM
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 54: UK Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 55: UK 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 56: UK Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: UK 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
REST OF EUROPE
TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 59: Rest of Europe 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 61: Rest of Europe 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
ASIA-PACIFIC
Connected Toys Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 63: Asia-Pacific 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 65: Asia-Pacific 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
REST OF WORLD
TABLE 66: Rest of World Recent Past, Current & Future Analysis for Connected Toys by Interacting Device - Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 67: Rest of World 7-Year Perspective for Connected Toys by Interacting Device - Percentage Breakdown of Value Sales for Console-Connected Toys, Smartphone-Connected Devices, App-Connected Drones and Tablet-Connected Toys for the Years 2024 & 2030
TABLE 68: Rest of World Recent Past, Current & Future Analysis for Connected Toys by Age Group - 2-5 Years, 6-8 Years, 9-12 Years and Teenagers - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 69: Rest of World 7-Year Perspective for Connected Toys by Age Group - Percentage Breakdown of Value Sales for 2-5 Years, 6-8 Years, 9-12 Years and Teenagers for the Years 2024 & 2030
IV. COMPETITION

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