Canned Wines

Canned Wines

Global Canned Wines Market to Reach US$823.3 Million by 2030

The global market for Canned Wines estimated at US$375.9 Million in the year 2023, is expected to reach US$823.3 Million by 2030, growing at a CAGR of 11.9% over the analysis period 2023-2030. Sparkling Wine, one of the segments analyzed in the report, is expected to record a 11.4% CAGR and reach US$525.3 Million by the end of the analysis period. Growth in the Fortified Wine segment is estimated at 12.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$97.7 Million While China is Forecast to Grow at 15.6% CAGR

The Canned Wines market in the U.S. is estimated at US$97.7 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$197.9 Million by the year 2030 trailing a CAGR of 15.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.9% and 9.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.9% CAGR.

Global Canned Wines Market – Key Trends & Drivers Summarized

Why Are Canned Wines Gaining Popularity Among Modern Consumers?

Canned wines are increasingly gaining popularity, particularly among younger and on-the-go consumers, due to their convenience, portability, and sustainability. Unlike traditional glass bottles, canned wines are lightweight, easily transportable, and ideal for outdoor events such as picnics, concerts, and beach outings. Their compact and resealable nature appeals to consumers seeking single-serve portions or smaller quantities, allowing for easy enjoyment without the need for corkscrews or glassware. As lifestyles become more fast-paced, canned wines provide a hassle-free solution for casual drinking, aligning perfectly with modern consumption habits.

Additionally, the rise of informal and spontaneous socializing has contributed to the growing demand for canned wines. The casual, no-fuss packaging appeals to consumers who prioritize experiences over formality, making it a popular choice for millennials and Gen Z. The packaging not only appeals aesthetically but also meets the needs of consumers who want to enjoy quality wine in a variety of settings. The convenience of canned wines also makes them a suitable option for single-serving consumption, reducing waste compared to traditional bottles that may not be finished once opened.

How Are Sustainability Trends Shaping the Canned Wines Market?

Sustainability is a key driver behind the growing demand for canned wines, as eco-conscious consumers increasingly favor environmentally friendly packaging options. Cans, which are made from aluminum, are highly recyclable and have a smaller carbon footprint compared to glass bottles. Aluminum cans are lightweight and require less energy to transport, making them a more sustainable option in terms of logistics and reducing emissions throughout the supply chain. This shift toward sustainability resonates with younger consumers, many of whom are motivated by a desire to reduce their environmental impact through their purchasing choices.

Moreover, the durability and recyclability of aluminum cans provide wineries with an opportunity to market their products as eco-friendly, aligning with the growing global trend toward sustainable living. The widespread adoption of sustainable practices within the wine industry, including packaging innovations, has opened up new opportunities for canned wines to cater to eco-conscious consumers. As environmental concerns continue to shape consumer preferences, wineries that embrace sustainable packaging solutions like cans are likely to gain a competitive edge in the market.

What Role Does Consumer Behavior Play in the Success of Canned Wines?

Consumer behavior, particularly the shift toward more casual and spontaneous drinking occasions, is driving the success of canned wines. As drinking patterns change, with consumers increasingly seeking convenience, portability, and flexibility in their beverage choices, canned wines offer an ideal solution. Single-serve cans eliminate the need to open a full bottle, making it easier to manage portions and enjoy wine in moderation. This appeals to health-conscious consumers who want to control their alcohol intake without compromising on quality or experience.

Additionally, the rise of outdoor and on-the-go activities has fueled the demand for more portable alcohol options. Whether at festivals, camping trips, or tailgating events, canned wines provide a practical alternative to traditional bottles. The aesthetic appeal of canned wines also plays a role in their success, as modern, sleek designs attract millennial and Gen Z consumers, who are often influenced by packaging design and social media trends. The ease of sharing and portability enhances the social aspect of wine consumption, aligning with the broader trend of experiential and shareable consumer goods.

Growth in the Canned Wines Market Is Driven by Several Factors

Growth in the canned wines market is driven by several factors, including increasing consumer demand for convenience, portability, and sustainability, as well as the rising interest in alternative packaging formats. As consumers look for more convenient ways to enjoy wine, especially during outdoor activities, canned wines offer an ideal solution. The compact, lightweight, and durable nature of cans makes them easy to transport and consume, catering to modern, on-the-go lifestyles. This shift is particularly significant among younger consumers, who value experiences and flexibility, leading to a growing preference for casual and portable wine options.

Another key driver is the global shift toward more sustainable and eco-friendly packaging. As environmental concerns become more central to consumer decision-making, the recyclable and energy-efficient nature of aluminum cans positions them as a favorable alternative to traditional glass bottles. Wineries are capitalizing on this trend by marketing their canned wine products as both convenient and environmentally responsible. Furthermore, the growth of the single-serve alcohol market, which emphasizes portion control and individual consumption, has created a strong demand for canned wines. The combination of changing lifestyles, environmental awareness, and the desire for on-demand consumption has made canned wines a rapidly expanding segment in the global wine industry. As this trend continues, the market for canned wines is expected to experience sustained growth, driven by evolving consumer preferences and innovative product offerings.

Select Competitors (Total 34 Featured) -

• Beach Juice
• Constellation Brands, Inc.
• E & J Gallo Winery
• Field Recordings
• IBG Wines
• Integrated Beverage Group LLC
• MANCAN WINE
• Old Westminster Winery
• Precept Wine, LLC
• Sans Wine Co.
• Shamps Beverage, LLC
• Sula Vineyards Pvt. Ltd.
• The Family Coppola
• Union Wine Company
• Winesellers, Ltd.

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