Bubble Tea

Global Bubble Tea Market to Reach US$4.9 Billion by 2030

The global market for Bubble Tea estimated at US$3.1 Billion in the year 2024, is expected to reach US$4.9 Billion by 2030, growing at a CAGR of 7.8% over the analysis period 2024-2030. Black Tea, one of the segments analyzed in the report, is expected to record a 9.0% CAGR and reach US$2.4 Billion by the end of the analysis period. Growth in the Green Tea segment is estimated at 7.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$844.7 Million While China is Forecast to Grow at 12.4% CAGR

The Bubble Tea market in the U.S. is estimated at US$844.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.0 Billion by the year 2030 trailing a CAGR of 12.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 7.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.2% CAGR.

Global Bubble Tea Market – Key Trends & Drivers Summarized

What Is Bubble Tea and Why Has It Captivated Global Consumers?
Bubble tea, also known as boba tea, is a Taiwanese-origin beverage that has rapidly evolved from a local delicacy to a global sensation. It typically consists of tea mixed with milk or fruit flavors, sweeteners, and chewy tapioca pearls or fruit-based popping boba. Its unique combination of textures, vibrant colors, and customizable flavors has made it especially popular among younger demographics worldwide. Bubble tea’s versatility allows endless variations, including different tea bases (black, green, oolong), non-dairy alternatives, and toppings like aloe vera, grass jelly, or pudding. Its appeal is not just limited to its taste but also its aesthetic presentation, which resonates with the social media generation, driving trends on platforms like Instagram and TikTok. Initially popular in East Asia, bubble tea has successfully penetrated Western markets, with specialized cafes and global franchises expanding its reach, making it a staple in modern beverage culture.

How Are Technological Innovations Influencing the Bubble Tea Industry?
The bubble tea industry has embraced technological advancements to enhance production, streamline operations, and improve product quality. Automated bubble tea machines now handle everything from brewing tea to sealing cups, ensuring consistency and reducing labor costs for high-volume businesses. Innovations in food science have led to the creation of healthier tapioca pearls, including sugar-free, low-calorie, and even high-fiber versions catering to health-conscious consumers. Additionally, the development of shelf-stable boba kits and ready-to-drink bottled bubble teas has broadened market accessibility, enabling distribution through retail and e-commerce channels globally. The rise of plant-based trends has encouraged the use of alternative milks such as almond, oat, and coconut, while natural sweeteners like stevia and monk fruit are increasingly replacing traditional sugars. Sustainability is another focus, with eco-friendly packaging, biodegradable straws, and ethical sourcing practices gaining traction as environmental awareness grows within the industry.

What Are the Emerging Trends Shaping the Bubble Tea Market?
Several key trends are driving the evolution of the bubble tea market. Consumers are increasingly seeking healthier beverage options, leading to the rise of bubble teas with organic ingredients, reduced sugar, and functional additives like collagen, probiotics, and antioxidants. The demand for plant-based products has fueled the popularity of dairy-free bubble teas, appealing to vegan and lactose-intolerant consumers. Exotic flavors, inspired by global culinary traditions, are gaining popularity, including taro, matcha, brown sugar, and even savory options like cheese tea. Hybrid products such as bubble tea ice cream, bubble waffles, and boba-infused cocktails are expanding bubble tea’s presence beyond traditional drink formats. Additionally, the pandemic accelerated the growth of DIY bubble tea kits, allowing consumers to recreate their favorite drinks at home. Digitalization is also influencing the market, with mobile apps for customized ordering, loyalty programs, and social media marketing strategies playing a significant role in brand engagement.

The Growth in the Bubble Tea Market Is Driven by Several Factors…
The growth in the bubble tea market is driven by several factors, including the globalization of Asian food culture, the increasing demand for customizable beverages, and the influence of social media in promoting visually appealing food trends. The rapid expansion of bubble tea franchises and specialty cafes worldwide has made the beverage more accessible to diverse consumer groups. Rising health consciousness has prompted brands to innovate with healthier ingredients and functional add-ons, appealing to a broader audience. Additionally, the growth of e-commerce and food delivery platforms has made it easier for consumers to access bubble tea products, while DIY kits and bottled bubble teas cater to at-home consumption. Technological advancements in production and packaging have also improved efficiency and product shelf life, supporting global distribution. Urbanization, changing lifestyles, and the appeal of experiential dining continue to fuel bubble tea’s popularity, positioning the market for sustained growth across both established and emerging economies.

SCOPE OF STUDY:

The report analyzes the Bubble Tea market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Black Tea, Green Tea, Oolong Tea, White Tea); Flavor Type (Fruit Flavor, Taro Flavor, Strawberry Flavor, Classic Flavor, Coffee Flavor, Other Flavor Types)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Boba box Ltd.
• Boba Guys Inc.
• Bubble Tea House Company
• Bubble Tea Supply
• Chatime Global LLC
• Coco Fresh Tea & Juice
• Fokus, Inc.
• Gong cha International Co., Ltd.
• Got Tea
• Happy Lemon
• Karat® by Lollicup™
• K.O.I. The Co. Ltd.
• Tiger Sugar
• Yi fang Taiwan Fruit Tea

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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