Breastfeeding Accessories

Breastfeeding Accessories

Global Breastfeeding Accessories Market to Reach US$3.5 Billion by 2030

The global market for Breastfeeding Accessories estimated at US$2.3 Billion in the year 2023, is expected to reach US$3.5 Billion by 2030, growing at a CAGR of 6.6% over the analysis period 2023-2030. Breastmilk Storage & Feeding, one of the segments analyzed in the report, is expected to record a 6.0% CAGR and reach US$974.4 Million by the end of the analysis period. Growth in the Nipple Care Products segment is estimated at 7.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$594.6 Million While China is Forecast to Grow at 9.9% CAGR

The Breastfeeding Accessories market in the U.S. is estimated at US$594.6 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$827.8 Million by the year 2030 trailing a CAGR of 9.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Breastfeeding Accessories Market – Key Trends & Drivers Summarized

How Are Breastfeeding Accessories Evolving with Changing Parental Needs?

The market for breastfeeding accessories is evolving rapidly as manufacturers develop products to meet the changing needs of modern parents, including working mothers, those with health challenges, and those seeking convenience and comfort during breastfeeding. Breastfeeding accessories, such as breast pumps, nipple shields, milk storage bags, and breastfeeding pillows, are designed to support mothers in maintaining their breastfeeding journey, whether at home or in the workplace. The increasing awareness of the health benefits of breastfeeding, coupled with support from healthcare professionals and government initiatives promoting breastfeeding, is driving demand for these accessories.

Breast pumps have seen significant advancements, with electric and wearable breast pumps offering mothers greater flexibility, comfort, and convenience. Modern breast pumps are designed to be more efficient, quieter, and more portable, allowing mothers to express milk discreetly while multitasking or at work. In addition to breast pumps, other accessories, such as breast pads, nipple creams, and milk storage solutions, have been optimized for user comfort and safety, with materials that are hypoallergenic and free from harmful chemicals. As lifestyles evolve, manufacturers are creating products that cater to diverse parenting needs, ensuring breastfeeding remains a viable option for mothers with different circumstances.

What Role Do Breastfeeding Accessories Play in Supporting Working Mothers?

Breastfeeding accessories play a crucial role in supporting working mothers who wish to continue breastfeeding while managing their professional responsibilities. For many working mothers, balancing breastfeeding with the demands of the workplace can be challenging, particularly when direct breastfeeding is not feasible during working hours. Breast pumps, especially portable and wearable models, have become essential tools for enabling mothers to express milk efficiently, ensuring that their babies can continue to receive breast milk even when they are not physically present. The availability of hands-free breast pumps and quiet, discreet models has made it easier for mothers to pump milk in workplace settings without disrupting their schedules.

In addition to breast pumps, accessories such as milk storage bags, cooling bags, and bottle warmers are designed to facilitate the safe storage and transportation of expressed milk, ensuring it remains fresh until it can be fed to the baby. These products allow working mothers to maintain their breastfeeding routines while adhering to their professional commitments. Supportive breastfeeding pillows, nursing covers, and nipple shields further enhance comfort and convenience, helping mothers overcome challenges such as discomfort or latching issues. As more workplaces become supportive of breastfeeding through policies such as designated lactation rooms, the demand for breastfeeding accessories that cater to the needs of working mothers is expected to rise.

How Are Breastfeeding Accessories Addressing Health and Comfort Challenges?

Breastfeeding accessories are addressing a range of health and comfort challenges that many mothers face during their breastfeeding journey. One common issue is nipple soreness or cracking, which can make breastfeeding uncomfortable or painful. Nipple creams, made from natural, hypoallergenic ingredients, are widely used to soothe and heal cracked nipples, enabling mothers to continue breastfeeding without discomfort. Nipple shields, made from soft silicone, provide a protective barrier for sore or damaged nipples, allowing mothers to nurse their babies while reducing irritation.

Breast pads are another essential accessory for mothers who experience milk leakage between feeding sessions. These absorbent pads prevent embarrassing leaks and protect clothing, offering comfort and confidence to breastfeeding mothers. For mothers experiencing issues with milk supply or latching difficulties, breast pumps and supplementary nursing systems (SNS) can help stimulate milk production and ensure the baby receives sufficient nutrition. Breastfeeding pillows are designed to provide ergonomic support, helping mothers maintain a comfortable position while nursing and reducing the strain on their back and shoulders. By addressing these common challenges, breastfeeding accessories enhance the overall breastfeeding experience, making it more sustainable and comfortable for mothers.

What Factors Are Driving the Growth of the Breastfeeding Accessories Market?

The growth of the breastfeeding accessories market is driven by several factors, including increasing awareness of the health benefits of breastfeeding, the rising number of working mothers, and advancements in breastfeeding technology. Breastfeeding is widely recognized for its benefits to both infants and mothers, including improved immunity, better bonding, and reduced risk of certain diseases. As healthcare professionals and government initiatives continue to promote breastfeeding, more mothers are seeking products that support their breastfeeding journey, contributing to the growing demand for breastfeeding accessories.

The increasing participation of women in the workforce is another key factor driving market growth, as more working mothers rely on breast pumps and related accessories to balance breastfeeding with their professional responsibilities. The development of advanced breastfeeding products, such as wearable breast pumps, hands-free pumping bras, and efficient milk storage solutions, is making it easier for mothers to continue breastfeeding even in demanding circumstances. Additionally, the rise of e-commerce and social media has made it more convenient for mothers to access and purchase breastfeeding products, further supporting market expansion. As breastfeeding continues to be promoted as the optimal choice for infant nutrition, the demand for innovative and convenient breastfeeding accessories is expected to increase.

Select Competitors (Total 36 Featured) -

• Ameda
• Artsana S.p.A.
• Edgewell Personal Care
• Handi-Craft Company (Dr. Brown’s)
• Koninklijke Philips N.V.
• Mayborn Group Limited
• Medela LLC
• Newell Brands
• Nuby
• Pigeon Corporation

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