Breakfast Cereals

Global Breakfast Cereals Market to Reach US$111.6 Billion by 2030

The global market for Breakfast Cereals estimated at US$93.3 Billion in the year 2024, is expected to reach US$111.6 Billion by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Cold Cereals, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$74.5 Billion by the end of the analysis period. Growth in the Hot Cereals segment is estimated at 4.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$25.4 Billion While China is Forecast to Grow at 4.8% CAGR

The Breakfast Cereals market in the U.S. is estimated at US$25.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.8 Billion by the year 2030 trailing a CAGR of 4.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.4% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.

Global Breakfast Cereals Market - Key Trends and Drivers Summarized

Breakfast cereals have long been a staple in households worldwide, offering a convenient and nutritious start to the day. The market for breakfast cereals is diverse, encompassing a wide range of products from traditional cornflakes and oatmeal to granola and muesli. With a focus on health and convenience, breakfast cereals cater to various consumer preferences, including those seeking high-fiber, low-sugar, and gluten-free options. The industry has seen continuous innovation, with manufacturers introducing new flavors, textures, and ingredients to keep up with changing consumer tastes. Additionally, the shift towards clean labeling and natural ingredients has prompted companies to reformulate their products, emphasizing whole grains, organic ingredients, and reduced artificial additives.

Technological advancements have played a significant role in the evolution of the breakfast cereals market. Modern processing techniques ensure better preservation of nutrients and improve the overall quality of the products. Packaging innovations, such as resealable pouches and single-serve packs, have enhanced convenience and portability, appealing to busy consumers and those seeking on-the-go meal solutions. The rise of digital marketing and e-commerce has also transformed the way breakfast cereals are marketed and sold, allowing brands to reach a wider audience and offer personalized shopping experiences. Social media platforms and influencer partnerships have become crucial in promoting new products and engaging with consumers, particularly among younger demographics who are more inclined towards health-conscious and trendy food choices.

The growth in the breakfast cereals market is driven by several factors. Increasing health awareness among consumers has led to a rising demand for nutritious and functional cereals, including those fortified with vitamins, minerals, and probiotics. The trend towards plant-based diets has spurred the development of cereals made from alternative grains such as quinoa, amaranth, and millet. Convenience remains a significant driver, with more consumers opting for ready-to-eat cereals that fit into their fast-paced lifestyles. Additionally, the growing popularity of snackable cereals has expanded the consumption occasions beyond breakfast, creating new market opportunities. The expansion of retail channels, including online platforms, has made it easier for consumers to access a diverse range of products. Sustainability concerns have prompted manufacturers to adopt eco-friendly practices and packaging, resonating with environmentally conscious consumers. Furthermore, innovative flavor combinations and the introduction of limited-edition products have kept the market dynamic and appealing to a broad consumer base. These factors collectively contribute to the robust growth and continuous evolution of the breakfast cereals market.

SCOPE OF STUDY:

The report analyzes the Breakfast Cereals market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Cold Cereals, Hot Cereals); Source (Wheat, Rice, Oat, Corn, Barley, Other Sources)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 233 Featured) -

• Alara Wholefoods Ltd.
• Attune Foods
• B&G Foods Inc.
• Back to Nature Foods Company LLC
• Bob`s Red Mill Natural Foods
• Food For Life Baking Co. Inc.
• General Mills Inc.
• Kellogg Company
• McKee Foods Corporation
• Mornflake Oats Limited
• mymuesli GmbH
• Nestlé S.A.
• Post Consumer Brands LLC
• Post Holdings Inc.
• The Hain Celestial Group Inc.
• The Jordans & Ryvita Company
• The Weetabix Food Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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