Beer

Global Beer Market to Reach US$754.1 Billion by 2030

The global market for Beer estimated at US$658.4 Billion in the year 2024, is expected to reach US$754.1 Billion by 2030, growing at a CAGR of 2.3% over the analysis period 2024-2030. Lager, one of the segments analyzed in the report, is expected to record a 2.7% CAGR and reach US$379.9 Billion by the end of the analysis period. Growth in the Ale segment is estimated at 2.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$176.6 Billion While China is Forecast to Grow at 3.7% CAGR

The Beer market in the U.S. is estimated at US$176.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$145.7 Billion by the year 2030 trailing a CAGR of 3.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Beer Market - Key Trends and Drivers Summarized

Beer, one of the oldest and most widely consumed alcoholic beverages globally, continues to hold a significant place in the social and cultural fabric of many societies. The beer market is incredibly diverse, encompassing a wide range of styles, flavors, and brewing techniques. From mass-produced lagers to craft brews, the variety available caters to all tastes and preferences. The rise of craft breweries has been a notable trend, with consumers showing increasing interest in locally produced, artisanal beers that offer unique flavor profiles and brewing methods. This shift towards craft beer has also led to the resurgence of traditional brewing techniques and the introduction of new, experimental ingredients. The beer market`s evolution is also marked by a growing emphasis on premiumization, with consumers willing to pay more for high-quality, distinctive beers.

Technological advancements have significantly impacted the beer industry, enhancing both production efficiency and product quality. Modern brewing technologies, such as automated brewing systems and advanced fermentation techniques, have allowed brewers to maintain consistency and scale production without compromising on taste. Packaging innovations, such as eco-friendly cans and resealable bottles, have improved the sustainability and convenience of beer products. The rise of e-commerce and digital platforms has also transformed the beer market, making it easier for consumers to explore and purchase a wide variety of beers online. Social media and digital marketing are playing crucial roles in brand building and consumer engagement, especially for smaller craft breweries that rely on word-of-mouth and community support.

The growth in the beer market is driven by several factors. The increasing popularity of craft beer and the premiumization trend have significantly boosted market growth, as consumers seek out unique and high-quality products. Health and wellness trends have led to the development of low-alcohol and non-alcoholic beers, appealing to health-conscious consumers and expanding the market`s reach. The global expansion of beer culture, driven by travel and the influence of international cuisine, has introduced consumers to new styles and flavors, fueling demand for diverse beer offerings. Additionally, sustainability initiatives within the industry, including the use of renewable energy in brewing processes and recyclable packaging, resonate with environmentally conscious consumers. Innovations in product formulation, such as gluten-free and organic beers, cater to specific dietary preferences and needs. Furthermore, the rise of experiential marketing, including brewery tours and beer festivals, enhances consumer engagement and brand loyalty, driving further market expansion. These factors collectively contribute to the dynamic and evolving landscape of the beer market, ensuring its continued growth and innovation.

SCOPE OF STUDY:

The report analyzes the Beer market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Lager, Ale, Malt, Stout & Porter, Other Types); Category (Premium, Super Premium, Popular Price); Packaging Material (Glass, Metal Can, PET Bottle, Other Packaging Materials)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 309 Featured) -

• Beijing Enterprises Holdings Limited
• Carlsberg Breweries A/S
• Diageo PLC
• Dogfish Head Craft Brewery Inc.
• Heineken NV
• Sierra Nevada Brewing Co.
• Squatters Pub
• The Boston Beer Co., Inc.
• United Breweries Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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