Bath Soaps

Global Bath Soaps Market to Reach US$34.9 Billion by 2030

The global market for Bath Soaps estimated at US$25.8 Billion in the year 2024, is expected to reach US$34.9 Billion by 2030, growing at a CAGR of 5.2% over the analysis period 2024-2030. Premium Products, one of the segments analyzed in the report, is expected to record a 5.4% CAGR and reach US$21.6 Billion by the end of the analysis period. Growth in the Mass Products segment is estimated at 4.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.8 Billion While China is Forecast to Grow at 8.0% CAGR

The Bath Soaps market in the U.S. is estimated at US$6.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.8 Billion by the year 2030 trailing a CAGR of 8.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.1% and 4.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Bath Soaps Market - Key Trends and Drivers Summarized

Bath soaps, a staple in personal hygiene routines, are cleansing agents designed to remove dirt, oils, and soaps, a staple in personal hygiene routines, are cleansing agents designed to remove dirt, oils, and impurities from the skin. These products come in various forms, including bar soaps, liquid soaps, and shower gels, and often contain moisturizing agents, fragrances, and essential oils to enhance the bathing experience. Bath soaps cater to diverse consumer preferences, addressing different skin types and needs, making them an essential product in daily hygiene.  Increasing awareness about personal hygiene and health has led to a higher demand for effective cleansing products. The COVID-19 pandemic further accentuated the importance of regular handwashing and cleanliness, boosting sales of both bar and liquid soaps. Rising disposable income in developing regions has enabled consumers to spend more on premium and specialized soap products. This includes organic, natural, and dermatologist-recommended soaps that cater to specific skin concerns, such as sensitivity and dryness. Additionally, the expansion of the e-commerce sector has made it easier for consumers to access a wide variety of bath soaps, contributing to market growth.

 Trends in health, sustainability, and personalization are significantly influencing the market. A major trend in the soap-making industry is the increasing demand for organic and natural soaps. As health consciousness rises, consumers are moving away from mass-produced soaps that contain potential irritants and harmful chemicals such as parabens and sulfates. Instead, there is a marked preference for products made from natural ingredients such as botanical extracts, essential oils, and natural colorants. These organic soaps are not only perceived as safer but also offer unique textures and scents, enhancing the overall washing experience. The shift towards natural ingredients reflects a broader societal trend towards healthier living and environmental sustainability. Vegan soaps, which are free from animal-derived ingredients, are gaining popularity, aligning with the growing trend of veganism and cruelty-free consumerism. This trend underscores the industry`s commitment to ethical and sustainable production practices.

Customization is another significant trend reshaping the soap-making industry. Consumers are increasingly seeking personalized products that cater to their specific preferences in terms of scent, color, shape, and ingredients. This demand for custom-made soaps highlights the creativity and artistry involved in the soap-making process, transforming a mundane hygiene task into a personalized and luxurious experience. Additionally, there has been resurgence in the popularity of artisanal and handcrafted soaps. These soaps often feature unique ingredients, customized scents, and attractive designs, appealing to consumers looking for personalized and high-quality bathing experiences. As consumer preferences continue to evolve, the soap-making industry is poised to adapt, offering products that align with modern values and lifestyles.

SCOPE OF STUDY:

The report analyzes the Bath Soaps market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Segment (Premium Products, Mass Products)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 297 Featured) -

• Avon Products, Inc.
• Barbara Stein Italia Srl
• Beiersdorf AG
• Clark Products Ltd.
• Colgate-Palmolive Company
• Coty, Inc.
• Dabur India Ltd.
• Godrej Consumer Products Ltd.
• Gojo Industries, Inc.
• Johnson & Johnson
• Kao Corporation
• Neutrogena Corporation
• Nirma Ltd.
• Procter & Gamble Company, The
• Reckitt Benckiser Group PLC
• Shiseido Co., Ltd.
• Unilever NV
• Unilever PLC
• Weleda AG
• Yardley London Ltd.
• Zeta Farmaceutici SpA

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.