Bath and Shower Products

Global Bath and Shower Products Market to Reach US$62.1 Billion by 2030

The global market for Bath and Shower Products estimated at US$49.4 Billion in the year 2024, is expected to reach US$62.1 Billion by 2030, growing at a CAGR of 3.9% over the analysis period 2024-2030. Bath Soap, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$30.5 Billion by the end of the analysis period. Growth in the Body Wash / Shower Gel segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$13.3 Billion While China is Forecast to Grow at 7.3% CAGR

The Bath and Shower Products market in the U.S. is estimated at US$13.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$13.1 Billion by the year 2030 trailing a CAGR of 7.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Bath and Shower Products Market - Key Trends and Drivers Summarized

Bath and shower products form a vital segment of the personal care industry, encompassing a wide range of items designed to cleanse, hydrate, and pamper the skin. These products include shower gels, bath oils, bubble baths, body washes, and soaps, each formulated to provide specific benefits and sensory experiences. Traditionally, bar soaps dominated this market, but the advent of liquid soaps and body washes has diversified consumer choices. Modern bath and shower products are often infused with various ingredients like essential oils, botanical extracts, vitamins, and minerals that cater to different skin types and needs. The market has seen a significant shift towards natural and organic formulations, driven by consumers` growing awareness of the potential harm of synthetic chemicals. These products are not just about cleanliness but also about offering a moment of relaxation and indulgence, contributing to overall well-being.

The innovation in bath and shower products is propelled by advances in formulation technology and changing consumer preferences. Manufacturers are leveraging new scientific discoveries and cosmetic technologies to develop products that offer enhanced performance and novel experiences. For example, the inclusion of microencapsulated ingredients allows for the gradual release of active components, providing prolonged benefits. Additionally, there is a rising trend of multifunctional products, such as shower gels with exfoliating properties or hydrating body washes that eliminate the need for post-shower moisturizers. Packaging innovation also plays a crucial role, with sustainable and user-friendly designs gaining popularity. Eco-conscious consumers are increasingly demanding packaging that is recyclable or made from recycled materials, pushing companies to adopt more sustainable practices. Moreover, the sensory appeal of these products is being enhanced through unique textures, captivating scents, and visually appealing designs that transform routine hygiene into a luxurious experience.

The growth in the bath and shower products market is driven by several factors. Technological advancements in formulation and sustainable packaging have broadened the appeal and functionality of these products, making them more effective and environmentally friendly. Changing consumer behavior, with a heightened focus on health, wellness, and self-care routines, has significantly boosted demand. The increasing popularity of natural and organic products has led manufacturers to innovate with clean, green formulations that meet the expectations of health-conscious buyers. Moreover, the expansion of e-commerce platforms has made these products more accessible, allowing consumers to explore and purchase a wide variety of items from the comfort of their homes. Marketing strategies that highlight product benefits and align with consumer values, such as cruelty-free testing and vegan formulations, also play a crucial role. Additionally, the growing awareness of the importance of skincare has encouraged more consumers to invest in high-quality bath and shower products. Collectively, these technological, consumer, and environmental trends are driving robust growth in the bath and shower products market, reflecting a broader shift towards more holistic and sustainable personal care practices.

SCOPE OF STUDY:

The report analyzes the Bath and Shower Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Bath Soap, Body Wash / Shower Gel, Bath Additives, Other Product Types); Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels); End-Use (Women End-Use, Men End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Alma K. S.r.l. 
• AVON Beauty Products India Pvt Ltd
• Bo International
• Boddess
• EO Products
• Fresh Inc.
• L’Artisan Parfumeur S.A.R.L.
• L`Occitane India
• L`Occitane USA
• L`Oréal Paris Australia
• Organic Bath Co.
• Plum Island Soap Co.
• Sephora India
• TEMPLESPA
• Vitabath®, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.