Baby Strollers and Prams

Global Baby Strollers and Prams Market to Reach US$6.4 Billion by 2030

The global market for Baby Strollers and Prams estimated at US$5.0 Billion in the year 2024, is expected to reach US$6.4 Billion by 2030, growing at a CAGR of 4.0% over the analysis period 2024-2030. Lightweight Strollers, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$2.6 Billion by the end of the analysis period. Growth in the Standard Strollers segment is estimated at 4.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.4 Billion While China is Forecast to Grow at 7.6% CAGR

The Baby Strollers and Prams market in the U.S. is estimated at US$1.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 3.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Baby Strollers and Prams - Key Trends and Drivers

Baby strollers and prams are essential products for new parents, providing a safe and convenient way to transport infants and young children. These products come in various types and designs, each catering to specific needs and preferences. Strollers are typically lightweight and designed for mobility, often featuring compact folding mechanisms, adjustable seats, and storage compartments. They are ideal for everyday use, such as trips to the park or grocery store. Prams, on the other hand, are designed for newborns and infants, offering a flat, comfortable sleeping surface and sturdy construction. They are often bulkier and provide more protection, making them suitable for longer outings or when the baby needs to sleep for extended periods. Modern strollers and prams often include advanced features such as shock absorbers, all-terrain wheels, and compatibility with car seats, enhancing their versatility and convenience for parents.

Technological advancements and innovative designs have significantly influenced the development of baby strollers and prams. Manufacturers are increasingly incorporating lightweight yet durable materials, such as aluminum frames and high-performance fabrics, to improve the ease of use and longevity of these products. The integration of safety features, such as five-point harness systems, brake locks, and reflective materials, ensures the safety and security of the child. Ergonomic designs that provide better support for both the baby and the parent are becoming more common, addressing concerns about posture and comfort. Additionally, the rise of smart strollers equipped with features like built-in sensors, automatic folding mechanisms, and connectivity to mobile apps for tracking and monitoring purposes represents a significant leap in the functionality and user experience of these products. These technological advancements not only enhance the safety and comfort of the child but also provide added convenience for parents.

The growth in the baby strollers and prams market is driven by several factors. The increasing birth rate in developing regions, coupled with rising disposable incomes, has led to greater spending on baby care products, including strollers and prams. Urbanization and the trend towards nuclear families have also contributed to the demand for convenient and versatile baby transportation solutions. The growing awareness of the importance of child safety and the availability of a wide range of products catering to different needs and preferences have further boosted market growth. Additionally, the expansion of e-commerce platforms has made it easier for consumers to access a variety of strollers and prams, often with detailed reviews and competitive pricing, driving sales. The continuous innovation in product features and designs to meet the evolving needs of modern parents ensures robust growth in the baby strollers and prams market, responding effectively to both practical requirements and lifestyle trends.

SCOPE OF STUDY:

The report analyzes the Baby Strollers and Prams market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Lightweight Strollers, Standard Strollers, Jogging Strollers, Other Products); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 46 Featured) -

• Baby Trend Inc.
• Babypie-Stroller
• Bugaboo International B.V.
• Deltim Global sp. z o. o.
• Dorel Juvenile - Bebeconfort
• iCandy World Ltd
• Kolcraft Enterprises Inc.
• Mamas & Papas
• New Natraj Industries Ltd
• Newell Brands Inc.
• Peg Perego S.p.A
• Pigeon Corporation
• River Baby
• Steel Art
• Tutek

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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