Automotive NVH Materials

Global Automotive NVH Materials Market to Reach US$18.8 Billion by 2030

The global market for Automotive NVH Materials estimated at US$13.4 Billion in the year 2024, is expected to reach US$18.8 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Rubber, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$6.3 Billion by the end of the analysis period. Growth in the Foam segment is estimated at 6.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.5 Billion While China is Forecast to Grow at 8.8% CAGR

The Automotive NVH Materials market in the U.S. is estimated at US$3.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 8.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 5.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Automotive NVH Materials Market - Key Trends and Drivers Summarized

Why Are Automotive NVH Materials Critical To Modern Vehicle Design?

Automotive Noise, Vibration, and Harshness (NVH) materials are integral to the design and engineering of modern vehicles, playing a vital role in enhancing the overall driving experience by minimizing unwanted noise and vibrations. These materials are strategically placed throughout the vehicle to absorb, dampen, or block noise and vibrations that originate from the engine, road, and wind, contributing to a quieter and more comfortable cabin environment. As consumer expectations for vehicle comfort continue to rise, automakers are increasingly focusing on NVH materials to differentiate their products in a competitive market. In addition to improving passenger comfort, effective NVH management is crucial for maintaining the integrity of various vehicle components, reducing the risk of wear and tear caused by excessive vibrations. The importance of NVH materials has only grown with the advent of electric vehicles (EVs), where the absence of engine noise has made other sources of sound more prominent, requiring even more sophisticated NVH solutions.

How Are Technological Advancements Shaping The Future Of NVH Materials?

Technological advancements are significantly transforming the development and application of NVH materials in the automotive industry, leading to more effective and innovative solutions. One of the key trends is the integration of lightweight materials that not only meet NVH requirements but also contribute to overall vehicle weight reduction, a critical factor in improving fuel efficiency and extending the range of electric vehicles. Advanced composites, foams, and hybrid materials are being developed to offer superior noise absorption and vibration damping properties while maintaining or even reducing the weight of the vehicle. Additionally, the use of computer-aided engineering (CAE) and simulation tools allows engineers to predict NVH performance early in the design process, optimizing material selection and placement for maximum effectiveness. The rise of smart materials, which can adapt to changing environmental conditions, is also opening new possibilities for NVH management, providing dynamic responses to noise and vibration levels in real-time.

What Challenges And Opportunities Are Present In The Automotive NVH Materials Market?

The automotive NVH materials market is characterized by a range of challenges and opportunities as it evolves alongside advancements in vehicle technology and consumer demands. One of the primary challenges is balancing the need for effective NVH solutions with the growing emphasis on vehicle lightweighting. As manufacturers strive to reduce vehicle weight to improve efficiency, there is a constant need to innovate and develop materials that offer the necessary NVH performance without adding excessive weight. Another challenge lies in the shift towards electric and autonomous vehicles, which present unique NVH issues that differ from those in traditional internal combustion engine vehicles. However, these challenges also present significant opportunities. The increasing demand for premium vehicles with superior cabin comfort is driving the adoption of high-quality NVH materials. Additionally, the growth of electric vehicles is creating new avenues for NVH solutions that address the specific needs of quieter, battery-powered cars. Furthermore, the development of eco-friendly and sustainable NVH materials is gaining traction, aligning with broader industry trends towards sustainability and environmental responsibility.

What Factors Are Driving Growth In The Automotive NVH Materials Market?

The growth in the automotive NVH materials market is driven by several factors that reflect broader trends in automotive technology, consumer preferences, and regulatory pressures. A major driver is the increasing consumer demand for quieter, more comfortable vehicles, which is prompting automakers to invest in advanced NVH solutions to enhance the driving experience. The rapid adoption of electric vehicles is another significant growth factor, as these vehicles require specialized NVH materials to manage noise and vibration in the absence of a traditional engine. Technological advancements, particularly in lightweight and smart materials, are also fueling market growth by enabling the development of more effective and efficient NVH solutions that do not compromise on vehicle weight or performance. Additionally, stringent noise and vibration regulations in various regions are pushing manufacturers to adopt advanced NVH materials to ensure compliance, further driving market demand. The trend towards vehicle customization and the increasing focus on premium interior comfort are also contributing to the expansion of the NVH materials market, as consumers seek vehicles that offer a superior level of refinement and quietness.

SCOPE OF STUDY:

The report analyzes the Automotive NVH Materials market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Rubber, Foam, PVC, Metal sheet, Cork, Other Types); Application (Floor Module, Cockpit Module, Trunk Module, Wheel Arches, Other Applications); End-Use (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 11 Featured) -

• 3M Company
• BASF SE
• Borgers SE & Co. KGaA
• Covestro AG
• Dow, Inc.
• DuPont de Nemours, Inc.
• ExxonMobil Corporation
• Huntsman International LLC
• Lanxess AG
• Mitsui Chemicals, Inc.
• Sumitomo Chemical Co., Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
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