Marketing Automation

Global Marketing Automation Market to Reach US$9.1 Billion by 2030

The global market for Marketing Automation estimated at US$5.3 Billion in the year 2024, is expected to reach US$9.1 Billion by 2030, growing at a CAGR of 9.4% over the analysis period 2024-2030. IT & Telecom, one of the segments analyzed in the report, is expected to record a 9.2% CAGR and reach US$2.4 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 8.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 11.3% CAGR

The Marketing Automation market in the U.S. is estimated at US$1.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 11.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.9% and 8.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.9% CAGR.

Global Marketing Automation Market - Key Trends and Drivers Summarized

Marketing automation refers to the technology and software platforms designed to help organizations more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. This technology enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. The core of marketing automation lies in its ability to provide personalized communication to multiple customers at scale, based on their specific interactions and engagement with the brand. Tools used in marketing automation can manage tasks ranging from simple campaign management and email marketing to complex CRM integrations and data analysis, making it a vital strategy for businesses aiming to optimize their marketing efforts.

In practice, marketing automation helps businesses target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows which might be defined by templates, constructed from scratch, or modified midway through a campaign to achieve better results. These tools provide the capability to segment audiences based on behavior, preferences, and previous sales, and subsequently tailor messages to these different segments, significantly improving the effectiveness of marketing campaigns. Analytics play a crucial part, as they allow marketers to measure the success of campaigns and understand user behavior in real-time. As businesses collect more data, these platforms become more powerful, leveraging AI and machine learning to predict customer behavior and optimize campaign messaging accordingly.

The growth in the marketing automation market is driven by several factors, including the increasing demand for personalized marketing, the growing integration of artificial intelligence (AI) in marketing platforms, and the need for improved user engagement through effective data utilization. As digital marketing becomes more complex and data-driven, companies are seeking sophisticated solutions that can help them manage large volumes of data and turn it into actionable insights. Additionally, the shift towards mobile marketing and the integration of IoT devices are expanding the boundaries of what marketing automation platforms can achieve. The emphasis on regulatory compliance, such as GDPR, also pushes businesses to adopt these systems to ensure they manage customer data responsibly. The continued expansion of e-commerce and the need for brands to differentiate themselves in a competitive market further stimulate demand for advanced marketing automation solutions.

SCOPE OF STUDY:

The report analyzes the Marketing Automation market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 252 Featured) -

• Adobe Inc.
• Acquia, Inc.
• Act-On Software, Inc.
• Acidaes Solutions Pvt. Ltd. - CRMnext
• ActiveCampaign, Inc.
• Apsis International AB
• Appier Inc.
• Aprimo LLC
• Alterian Software Holdings LLC,
• Agile CRM Inc.
• Act!
• ActiveTrail Ltd.
• ActiveDEMAND
• 366 Degrees
• Apifon

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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