Alternative Data

Global Alternative Data Market to Reach US$98.8 Billion by 2030

The global market for Alternative Data estimated at US$10.2 Billion in the year 2024, is expected to reach US$98.8 Billion by 2030, growing at a CAGR of 45.9% over the analysis period 2024-2030. Credit & Debit Card Transaction Data, one of the segments analyzed in the report, is expected to record a 40.5% CAGR and reach US$14.9 Billion by the end of the analysis period. Growth in the Social & Sentiment Data segment is estimated at 56.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.7 Billion While China is Forecast to Grow at 55.6% CAGR

The Alternative Data market in the U.S. is estimated at US$2.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$25.9 Billion by the year 2030 trailing a CAGR of 55.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 38.3% and 41.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 39.5% CAGR.

Global Alternative Data Market - Key Trends & Drivers Summarized

What Is Alternative Data and Why Is It Gaining Popularity?
Alternative data refers to non-traditional data sources that inform investment decisions, beyond standard financial and economic indicators. This data can include satellite imagery, social media sentiment, credit card transaction records, mobile app usage, and even weather data. As financial markets become more competitive, investors and financial institutions are increasingly relying on alternative data to gain an edge, offering deeper insights and predictive power about market trends and consumer behaviors that are not available from traditional sources.

How Are Technological Advancements Enhancing Alternative Data Usage?
Technological advancements, particularly in big data analytics, artificial intelligence, and machine learning, are dramatically enhancing the usability and impact of alternative data. These technologies allow for the efficient processing and analysis of vast and complex datasets, turning raw data into actionable insights. As a result, companies can predict market movements, consumer trends, and potential investment outcomes with greater accuracy, thereby optimizing their strategies based on data-driven decisions.

What Roles Does Alternative Data Play Across Industries?
Initially popular in hedge funds and asset management firms, the use of alternative data has now permeated various sectors, including retail, real estate, and technology. Retail companies use it to track foot traffic and consumer preferences, real estate firms analyze satellite images to assess property values and developments, and tech companies monitor software adoption rates through web scraping. This widespread adoption underscores the versatility and value of alternative data in providing competitive advantages across different market segments.

What Drives the Growth of the Alternative Data Market?
The growth in the alternative data market is driven by several factors. The increasing complexity and volume of global data generated daily necessitate more sophisticated tools and methods for analysis, making alternative data sources invaluable. The financial sector`s ongoing digital transformation encourages the adoption of data-driven investment practices, further bolstering demand. Additionally, regulatory changes emphasizing transparency and accuracy in reporting encourage firms to diversify their data sources to ensure robustness and depth in their analyses. As businesses across industries strive to outperform competitors and innovate, the reliance on alternative data will likely increase, ensuring its relevance and expansion in the global market.

SCOPE OF STUDY:

The report analyzes the Alternative Data market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Data Type (Credit & Debit Card Transaction Data, Social & Sentiment Data, Web Scraped Data, Mobile Application Usage Data, Web Traffic Data, Satellite & Weather Data, Geo-Location (Foot Traffic) Records Data, Other Data Types); End-Use (Hedge Fund Operators End-Use, Investment Institutions End-Use, Retail Companies End-Use, Other End-Uses)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 37 Featured) -

• 1010data, Inc.
• Advan Research Corporation
• Convergence
• Dataminr
• Eagle Alpha
• Earnest Research
• Geologic Systems Limited
• Geotab, Inc.
• M Science
• Preqin

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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