Alternative Data

Alternative Data

Global Alternative Data Market to Reach US$98.8 Billion by 2030

The global market for Alternative Data estimated at US$7.0 Billion in the year 2023, is expected to reach US$98.8 Billion by 2030, growing at a CAGR of 46.0% over the analysis period 2023-2030. Credit & Debit Card Transaction Data, one of the segments analyzed in the report, is expected to record a 40.8% CAGR and reach US$14.9 Billion by the end of the analysis period. Growth in the Social & Sentiment Data segment is estimated at 56.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.9 Billion While China is Forecast to Grow at 55.6% CAGR

The Alternative Data market in the U.S. is estimated at US$1.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$25.9 Billion by the year 2030 trailing a CAGR of 55.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 38.6% and 42.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 39.9% CAGR.

Global Alternative Data Market - Key Trends & Drivers Summarized

What Is Alternative Data and Why Is It Gaining Popularity?
Alternative data refers to non-traditional data sources that inform investment decisions, beyond standard financial and economic indicators. This data can include satellite imagery, social media sentiment, credit card transaction records, mobile app usage, and even weather data. As financial markets become more competitive, investors and financial institutions are increasingly relying on alternative data to gain an edge, offering deeper insights and predictive power about market trends and consumer behaviors that are not available from traditional sources.

How Are Technological Advancements Enhancing Alternative Data Usage?
Technological advancements, particularly in big data analytics, artificial intelligence, and machine learning, are dramatically enhancing the usability and impact of alternative data. These technologies allow for the efficient processing and analysis of vast and complex datasets, turning raw data into actionable insights. As a result, companies can predict market movements, consumer trends, and potential investment outcomes with greater accuracy, thereby optimizing their strategies based on data-driven decisions.

What Roles Does Alternative Data Play Across Industries?
Initially popular in hedge funds and asset management firms, the use of alternative data has now permeated various sectors, including retail, real estate, and technology. Retail companies use it to track foot traffic and consumer preferences, real estate firms analyze satellite images to assess property values and developments, and tech companies monitor software adoption rates through web scraping. This widespread adoption underscores the versatility and value of alternative data in providing competitive advantages across different market segments.

What Drives the Growth of the Alternative Data Market?
The growth in the alternative data market is driven by several factors. The increasing complexity and volume of global data generated daily necessitate more sophisticated tools and methods for analysis, making alternative data sources invaluable. The financial sector`s ongoing digital transformation encourages the adoption of data-driven investment practices, further bolstering demand. Additionally, regulatory changes emphasizing transparency and accuracy in reporting encourage firms to diversify their data sources to ensure robustness and depth in their analyses. As businesses across industries strive to outperform competitors and innovate, the reliance on alternative data will likely increase, ensuring its relevance and expansion in the global market.

Select Competitors (Total 37 Featured) -

• 1010data, Inc.
• Advan Research Corporation
• Convergence Inc.
• Dataminr
• Eagle Alpha
• Earnest Research
• geoLOGIC systems ltd.
• Geotab, Inc.
• M Science
• Preqin
• RavenPack
• Thinknum Alternative Data
• UBS Evidence Lab
• Vista Equity Partners Management, LLC
• Yipit LLC d.b.a. YipitData

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