Air Fresheners

Global Air Fresheners Market to Reach US$27.2 Billion by 2030

The global market for Air Fresheners estimated at US$18.5 Billion in the year 2024, is expected to reach US$27.2 Billion by 2030, growing at a CAGR of 6.6% over the analysis period 2024-2030. Sprays/Aerosols, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$12.3 Billion by the end of the analysis period. Growth in the Electric segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.9 Billion While China is Forecast to Grow at 8.8% CAGR

The Air Fresheners market in the U.S. is estimated at US$3.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 8.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.3% and 6.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.8% CAGR.

Global Air Fresheners Market - Key Trends & Drivers Summarized

Air fresheners are widely used products designed to mask or eliminate unpleasant odors and provide a pleasant scent to indoor environments. These products come in various forms, including aerosols, gels, oils, candles, and plug-in devices, each catering to different preferences and uses. The primary function of air fresheners is to disperse fragrance into the air, creating a more enjoyable and inviting atmosphere in homes, offices, cars, and other enclosed spaces. Many air fresheners also incorporate odor-neutralizing agents that target and neutralize odor molecules, offering a more effective solution than simply masking smells. The extensive variety of scents available, ranging from floral and fruity to woody and spicy, allows consumers to select fragrances that suit their personal taste and enhance their living or working spaces.

The development and formulation of air fresheners have evolved significantly over the years, driven by advancements in fragrance technology and growing consumer demand for more natural and sustainable products. Modern air fresheners often feature sophisticated scent delivery systems, such as timed-release mechanisms and sensor-triggered dispersal, ensuring a consistent and controlled fragrance experience. Additionally, there is a noticeable trend towards using essential oils and natural extracts in air fresheners, appealing to health-conscious consumers who prefer products with fewer synthetic chemicals. Eco-friendly packaging and recyclable materials are also becoming more prevalent in the industry, reflecting the increasing consumer awareness and demand for environmentally responsible products. Innovations in product design, such as stylish and discreet devices that blend seamlessly with home decor, have further expanded the appeal and functionality of air fresheners.

The growth in the air fresheners market is driven by several factors, including rising consumer awareness of indoor air quality, the increasing adoption of hygiene and wellness practices, and the expanding variety of product offerings. As more people recognize the importance of maintaining a pleasant and healthy indoor environment, the demand for air fresheners continues to rise. The trend towards urbanization and smaller living spaces has also contributed to market growth, as individuals seek solutions to combat odors and enhance the ambiance of compact areas. Furthermore, the growing popularity of aromatherapy and the wellness movement has spurred interest in air fresheners that provide mood-enhancing and stress-relieving benefits. Seasonal and holiday-themed fragrances have become a significant driver of sales, with consumers purchasing air fresheners to complement festive occasions and celebrations. Additionally, marketing strategies that emphasize the benefits of air fresheners, such as improved mood and stress reduction, coupled with aggressive promotional activities and widespread availability, have played a crucial role in boosting market growth. As these trends continue to evolve, the air fresheners market is poised for sustained expansion, driven by ongoing innovation and the continuous adaptation to consumer preferences and lifestyle changes.

SCOPE OF STUDY:

The report analyzes the Air Fresheners market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Sprays/Aerosols, Electric, Gels, Candles, and Other Types); Application (Household, Corporate, Car, and Other Applications)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 151 Featured) -

• 3M Company
• Amway Corporation
• Church & Dwight Co., Inc.
• Dabur India Ltd.
• Champion Products corp,
• ADA Electrotech (Xiamen) Co., Ltd.
• Amway (Malaysia) Sdn. Bhd.
• Beaumont Products, Inc.
• Diversey BV
• Autobrill
• Bio Productions Ltd.
• Bullsone Co., Ltd.
• Aura Cacia
• Damar Industries
• Crystal Baby Smile SRL

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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