Acoustic Vehicle Alerting Systems

Acoustic Vehicle Alerting Systems

Global Acoustic Vehicle Alerting Systems Market to Reach US$30.5 Billion by 2030

The global market for Acoustic Vehicle Alerting Systems estimated at US$3.1 Billion in the year 2023, is expected to reach US$30.5 Billion by 2030, growing at a CAGR of 38.5% over the analysis period 2023-2030. BEV Propulsion, one of the segments analyzed in the report, is expected to record a 40.9% CAGR and reach US$22.2 Billion by the end of the analysis period. Growth in the PHEV Propulsion segment is estimated at 35.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$924.5 Million While China is Forecast to Grow at 36.5% CAGR

The Acoustic Vehicle Alerting Systems market in the U.S. is estimated at US$924.5 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 36.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 34.5% and 32.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 26.2% CAGR.

Global Acoustic Vehicle Alerting Systems Market - Key Trends and Drivers Summarized

Why Are Acoustic Vehicle Alerting Systems Becoming a Crucial Component in Modern Vehicles?

Acoustic Vehicle Alerting Systems (AVAS) are rapidly becoming a vital feature in modern vehicles, especially with the increasing popularity of electric and hybrid vehicles. But why are they so important? Electric vehicles (EVs) and hybrids operate much more quietly than traditional internal combustion engine (ICE) vehicles, particularly at low speeds, where the hum of the engine is almost completely absent. This creates a unique safety concern, as pedestrians, cyclists, and other road users are often unaware of the presence of these vehicles, increasing the risk of accidents. AVAS are designed to address this issue by emitting sound to alert nearby individuals to the vehicle’s presence when it is moving at slower speeds, typically below 20 km/h (12 mph). The systems are required to produce sound that is easily detectable and recognizable as a vehicle, but not disruptive or excessively loud. In recent years, global regulatory bodies, including the European Union and the United States, have implemented laws requiring all new electric and hybrid vehicles to be equipped with AVAS, underscoring their importance for road safety in a world moving towards quieter, electric mobility.

Where Are Acoustic Vehicle Alerting Systems Making the Biggest Impact?

Acoustic Vehicle Alerting Systems are having a significant impact on various road users and environments, making streets safer and more accessible for vulnerable populations. One of the most important groups benefiting from AVAS is visually impaired pedestrians. For individuals who rely on auditory cues to navigate streets, the absence of engine noise from electric vehicles poses a serious hazard. By emitting a distinct sound when the vehicle is in operation at lower speeds, AVAS help visually impaired individuals detect approaching cars more easily, restoring an essential layer of awareness and safety. In busy urban areas, where traffic is dense and pedestrians are constantly crossing roads, AVAS play a critical role in preventing accidents by ensuring that all road users can hear the presence of electric and hybrid vehicles. This is particularly important in residential neighborhoods, parking lots, and school zones, where low-speed driving is common and the quietness of EVs could catch pedestrians off guard. Additionally, the systems are important in low-visibility conditions, such as during fog, rain, or nighttime driving, where the lack of engine noise could further diminish a pedestrian’s ability to detect a vehicle. Overall, AVAS are not only enhancing safety in cities but also transforming how electric vehicles interact with their surroundings.

What Technological Innovations Are Shaping Acoustic Vehicle Alerting Systems?

The development of Acoustic Vehicle Alerting Systems has been heavily influenced by advancements in both acoustic technology and vehicle engineering. One of the primary challenges in designing AVAS is creating sounds that are not only effective in alerting pedestrians but are also non-intrusive and aesthetically pleasing. Early versions of AVAS produced simple, artificial engine noises, but recent innovations have led to more sophisticated sound designs that reflect the futuristic nature of electric vehicles. Automotive manufacturers are now working with sound designers and engineers to create customized AVAS sounds that are distinct to their brand while still adhering to safety regulations. Some manufacturers are integrating multi-frequency sound systems that adjust according to the speed of the vehicle, producing different sounds at different speeds to mimic the auditory experience of a conventional vehicle. Moreover, advances in speaker technology allow for more precise and directional sound output, ensuring that the alert sound is focused on the areas where pedestrians are most likely to be, without creating excessive noise pollution in the surrounding environment. With the growing role of artificial intelligence (AI) and smart technology in vehicles, there are also efforts to integrate AVAS with other advanced driver-assistance systems (ADAS). These systems can potentially adapt the sound output based on environmental conditions, traffic density, or pedestrian presence, making the technology more intelligent and context-aware. The ongoing development of these innovative features is shaping the future of AVAS, ensuring that they remain a key safety feature as vehicle technologies evolve.

What Factors Are Fueling the Expansion of the Acoustic Vehicle Alerting Systems Market?

The growth in the Acoustic Vehicle Alerting Systems market is driven by several factors that are reshaping the automotive landscape. One of the key drivers is the global regulatory push to improve pedestrian safety as the adoption of electric vehicles rises. Governments and regulatory bodies in the European Union, the United States, and other regions have implemented mandates requiring all new electric and hybrid vehicles to be equipped with AVAS to minimize the risks posed by the quiet nature of these cars. This regulatory pressure has significantly accelerated the development and deployment of AVAS technologies across automotive manufacturers. Another major factor is the rapid expansion of the electric vehicle market itself. As more consumers transition to electric vehicles due to environmental concerns and the push for sustainability, the need for effective pedestrian alerting systems grows in parallel. The public’s heightened awareness of pedestrian safety, particularly for vulnerable groups such as the visually impaired and children, is also fueling demand for AVAS. Furthermore, technological advancements are driving down the cost of AVAS systems, making them more accessible for a wider range of vehicle models, from luxury electric vehicles to more affordable hybrids. Automakers are also seeing AVAS as a way to differentiate their electric vehicles, using unique sound profiles to enhance brand identity while ensuring compliance with safety standards. Lastly, as cities implement smarter, more connected infrastructure, AVAS will likely integrate with broader traffic and pedestrian management systems, further solidifying their role in the future of urban mobility. These factors combined are contributing to the robust growth of the AVAS market, positioning it as a critical component of modern automotive safety.

Select Competitors (Total 42 Featured) -

• Brigade Electronics
• Continental
• Daimler
• Delphi
• Denso Corporation
• Fisker
• General Motors
• Harman (Samsung)
• Honda
• Kendrion
• Kufatec GmbH & Co. Kg
• Mando-Hella Electronics Corp
• Mentor
• Nissan Motor Co. Ltd.
• Novosim
• Soundracer Ab
• Tesla Motors
• Texas Instruments
• Toyota
• Volkswagen

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