A2P SMS

Global A2P SMS Market to Reach US$104.5 Billion by 2030

The global market for A2P SMS estimated at US$80.0 Billion in the year 2024, is expected to reach US$104.5 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Promotional & Marketing Services, one of the segments analyzed in the report, is expected to record a 4.5% CAGR and reach US$32.8 Billion by the end of the analysis period. Growth in the Authentication Services segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.8 Billion While China is Forecast to Grow at 5.2% CAGR

The A2P SMS market in the U.S. is estimated at US$17.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.7 Billion by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.7% and 3.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR.

Global A2P SMS Market - Key Trends & Drivers Summarized

Application-to-Person (A2P) SMS is a type of messaging in which an application sends messages to a mobile subscriber. Commonly used by businesses to reach consumers directly, A2P SMS services include notifications, promotional messages, alerts, and one-time passcodes for authentication purposes. This form of messaging benefits from high open rates compared to emails, with most messages being read within minutes of receipt, providing a reliable and immediate form of communication. It is a critical tool in modern marketing and customer service strategies, especially in sectors like banking, travel, retail, and healthcare where timely and direct communication is essential.

The utility of A2P SMS has expanded with the evolution of mobile technology and the widespread adoption of smartphones. Despite the rise of instant messaging apps, A2P SMS remains a popular choice due to its universality and ability to reach users without the need for Internet connectivity. Industries leverage A2P SMS for a variety of uses such as delivering time-sensitive alerts, fraud prevention through instant OTPs, and facilitating straightforward customer service communications. Moreover, as businesses strive to enhance customer engagement, personalized A2P messages tailored to individual preferences and behaviors have become more prevalent. This personalized approach helps businesses improve customer satisfaction and retention rates by providing valuable and relevant information directly to users` mobile devices.

The growth in the A2P SMS market is driven by several factors, including technological advancements in mobile communications, regulatory changes, and shifts in consumer behavior. As mobile coverage expands and smartphone penetration increases globally, the reach of A2P SMS services also broadens, providing businesses with a vast potential customer base. Regulatory developments aimed at protecting consumers from spam and ensuring privacy have led to more stringent guidelines, which in turn foster trust and reliability in A2P communications. Furthermore, consumer preference for quick, concise, and convenient communication supports the continued use of A2P SMS as an effective direct marketing and customer engagement tool. The growing sophistication of segmentation and automation tools allows businesses to send highly targeted messages at scale, enhancing the effectiveness of marketing campaigns and operational communications.

SCOPE OF STUDY:

The report analyzes the A2P SMS market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Application (Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages, Other Applications); End-Use (BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality, Other End-Uses)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Select Competitors (Total 67 Featured) -

• Nippon Telegraph and Telephone Corporation (NTT)
• ClearSky Technologies, Inc.
• Anam Technologies Ltd.
• AMD Telecom S.A.
• BICS SA/NV
• Fortytwo
• Clickatell, Inc.
• DIMOCO Payment Services GmbH
• Comviva Technologies Limited
• China Telecommunications Corporation
• Cequens
• Kaleyra
• Mobiweb
• MessageBird
• MSG91

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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