A2P SMS

Global A2P SMS Market to Reach US$104.5 Billion by 2030

The global market for A2P SMS estimated at US$80.0 Billion in the year 2024, is expected to reach US$104.5 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Promotional & Marketing Services, one of the segments analyzed in the report, is expected to record a 4.5% CAGR and reach US$32.8 Billion by the end of the analysis period. Growth in the Authentication Services segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.8 Billion While China is Forecast to Grow at 5.2% CAGR

The A2P SMS market in the U.S. is estimated at US$17.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.7 Billion by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.7% and 3.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR.

Global A2P SMS Market - Key Trends & Drivers Summarized

Application-to-Person (A2P) SMS is a type of messaging in which an application sends messages to a mobile subscriber. Commonly used by businesses to reach consumers directly, A2P SMS services include notifications, promotional messages, alerts, and one-time passcodes for authentication purposes. This form of messaging benefits from high open rates compared to emails, with most messages being read within minutes of receipt, providing a reliable and immediate form of communication. It is a critical tool in modern marketing and customer service strategies, especially in sectors like banking, travel, retail, and healthcare where timely and direct communication is essential.

The utility of A2P SMS has expanded with the evolution of mobile technology and the widespread adoption of smartphones. Despite the rise of instant messaging apps, A2P SMS remains a popular choice due to its universality and ability to reach users without the need for Internet connectivity. Industries leverage A2P SMS for a variety of uses such as delivering time-sensitive alerts, fraud prevention through instant OTPs, and facilitating straightforward customer service communications. Moreover, as businesses strive to enhance customer engagement, personalized A2P messages tailored to individual preferences and behaviors have become more prevalent. This personalized approach helps businesses improve customer satisfaction and retention rates by providing valuable and relevant information directly to users` mobile devices.

The growth in the A2P SMS market is driven by several factors, including technological advancements in mobile communications, regulatory changes, and shifts in consumer behavior. As mobile coverage expands and smartphone penetration increases globally, the reach of A2P SMS services also broadens, providing businesses with a vast potential customer base. Regulatory developments aimed at protecting consumers from spam and ensuring privacy have led to more stringent guidelines, which in turn foster trust and reliability in A2P communications. Furthermore, consumer preference for quick, concise, and convenient communication supports the continued use of A2P SMS as an effective direct marketing and customer engagement tool. The growing sophistication of segmentation and automation tools allows businesses to send highly targeted messages at scale, enhancing the effectiveness of marketing campaigns and operational communications.

SCOPE OF STUDY:

The report analyzes the A2P SMS market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Application (Promotional & Marketing Services, Authentication Services, CRM Services, Pushed Content Services, Interactive Messages, Other Applications); End-Use (BFSI, Retail & eCommerce, Healthcare, Hyperlocal Businesses, Travel & Hospitality, Other End-Uses)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Select Competitors (Total 67 Featured) -

• Nippon Telegraph and Telephone Corporation (NTT)
• ClearSky Technologies, Inc.
• Anam Technologies Ltd.
• AMD Telecom S.A.
• BICS SA/NV
• Fortytwo
• Clickatell, Inc.
• DIMOCO Payment Services GmbH
• Comviva Technologies Limited
• China Telecommunications Corporation
• Cequens
• Kaleyra
• Mobiweb
• MessageBird
• MSG91

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