Global Digital Signage Media Player Market 2023

Global Digital Signage Media Player Market 2023

Description
A digital signage media player is a compact computer that displays digital signage media. The market is projected to reach USD 2.69 million by 2029, with a 7.1% CAGR. Government agencies, healthcare facilities, public transit systems, and retail stores rely on digital signage for effective communication. The media player broadcasts campaigns to connected displays, promoting products, services, and events using graphics, multimedia, videos, and animations. Scalability and easy content modification drive adoption, especially in emerging economies. Digital signage media players enhance customer experiences in bars and restaurants, replacing traditional menus with attention-grabbing advertisements. Installation and maintenance require expertise in IT, audiovisual, software, and display technologies. Standardization and simplicity are crucial. The COVID-19 pandemic initially impacted the market but highlighted the importance of digital signage for critical information. Businesses are embracing digital communication to engage customers and adapt to changing capacity limits.

Market Segmentation
The market is segmented based on various factors, including product, application, component, and region.

Segmentation by Product
Entry Level
Advanced Level
Enterprise Level

Segmentation by Application
Retail
Hospitality
Corporate
Transportation
Others

Segmentation by Component
Hardware
Software

Segmentation by Region
North America - United States and Canada
Europe - United Kingdom, Germany, France, and Rest of Europe
Asia-Pacific - China, Japan, India, and Rest of Asia-Pacific
Latin America - Brazil, Argentina, and Rest of Latin America
Middle East and Africa - Saudi Arabia, United Arab Emirates, and Rest of Middle East and Africa

In 2022, hardware had a 72.8% market share, including screens, media players, and mounts. LCD, LED, and projection technologies are used. Media players connect CMS software to screens. Some monitors have SoC players. Software is expected to have a 7.5% CAGR, playing relevant content through cloud-based or web-based CMS. Entry-level has a 50.6% market share, while the Enterprise segment is growing at a 7.3% CAGR. Entry-level media players have low-power processors, up to 4GB memory, smaller SSD hard drives, and WiFi capabilities. JWIPC offers entry-level players for advertising and basic interactive functions.

The retail segment had the largest market share of 31.6%. The Other Applications segment is expected to have the highest CAGR of 6.9%. Traditional advertising has been replaced by digital signage due to cost-effectiveness and customer satisfaction. Printed signages had limited use as they carried fixed messages and required frequent replacement. The retail sector uses digital signage for advertising. Coordinating marketing campaigns for different locations is challenging. Digital signage simplifies the process and plays a crucial role in global advertising market growth. Media player providers need to incorporate necessary connectivity.

In 2022, North America had the largest market share of 34.1%. The Asia-Pacific region is expected to have the highest CAGR of 6.8%. The United States is a leading market driven by advancements in display, connectivity, and monitoring technologies. The retail sector in the US is predicted to capture a significant market share. Canada has a strong economy and mature infrastructure. The digital signage market benefits from in-person shopping preferences and growth in e-commerce. The demand for digital signage in the Canadian retail market is expected to increase as businesses establish a strong digital presence.

Competitive Landscape
The digital signage media player market is highly competitive, with key players such as 3M, Cisco, Dell, and Advantech exerting significant influence. The profitability of the sector has led to increased activity among both new entrants and established giants, who are implementing robust strategies to maintain their competitive advantage. As a result, the level of competitive rivalry in the market is high. Key companies profiled in this report include 3M Company, Advantech Co. Ltd, AOPEN Inc. (Acer Group), Barco, BrightSign LLC, Broadsign, Cisco Systems Inc., ClearOne Communications Inc., Dell Technologies Inc., Gefen, HaiVision Inc., Hewlett Packard Enterprise, ONELAN (Uniguest), Disguise Technologies Limited, Dataton AB, AV Stumpfl GmbH, Green-Hippo (tvOne NCSA), Modulo Pi, Christie Digital Systems USA Inc., and 7thSense.

Recent Industry Developments
AV Stumpfl launched PIXERA 4 media server and Monolyte unibody screen system with powerful hardware for real-time graphics and broadcast setups. It has 10 GB/s data read rate, 12G-SDI I/O, and 5 PCI 4.0 slots with 4K and 8K playback capabilities.

BrightSign Media Player created an interactive experience in an IKEA store in London to engage customers. They also introduced XD5 media players as part of the Series 5 media players release in Q4 2022.