Global AR in Agriculture Market 2024

Global AR in Agriculture Market 2024

Augmented reality (AR) is an immersive technology that overlays data and virtual objects onto physical objects, known as displays. The adoption of AR mobile applications is more widespread compared to AR hardware like head-mounted displays (HMDs) and heads-up displays (HUDs). This trend is driving rapid growth in the AR in agriculture market, impacting early adoption rates and moving the market towards maturity.

The global AR in agriculture market is anticipated to increase by USD 9.9 million till 2030 at an average annual growth of 19.4 percent as per the latest market estimates. The market drivers for AR in Agriculture include the ongoing digitization leading to increased AR adoption, the growing need for efficiency in farm operations, and the rising demand for spatial computing applications. However, challenges such as limited focus on agriculture applications, health and safety concerns related to immersive reality, lack of standardization, and technology-related hurdles need to be addressed for the market's sustainable growth.

This comprehensive industry report provides market estimates and forecasts, accompanied by a detailed examination of the solution, application, and region aspects. It delivers a quantitative analysis of the market, empowering stakeholders to leverage existing market opportunities. Furthermore, the report identifies key segments for potential opportunities and strategies, drawing insights from market trends and the approaches of leading competitors.

The global AR in agriculture market has been extensively analyzed by categorizing it according to various sub-segments in order to provide accurate forecasts of industry size and assess trends within specific areas.

The global market for AR in agriculture can be segmented by solution: hardware, services, software. The software segment is estimated to account for the largest share of the global AR in agriculture market, representing more than 61.4% of the total market.

AR in agriculture market is further segmented by application: indoor farming, outdoor farming. The indoor farming segment held the largest revenue share in 2023.

Based on region, the AR in agriculture market is segmented into: North America, Europe, Asia-Pacific, MEA (Middle East and Africa), Latin America. Globally, Europe made up the largest share of the AR in agriculture market.

The market research report covers the analysis of key stake holders of the global AR in agriculture market. Some of the leading players profiled in the report include Alphabet Inc., Augmenta Inc., EON Reality Inc., Grow Glide, LLC., Infosys Limited, Microsoft Corporation, Nedap N.V., Trimble Inc., Visartech Inc., Vuzix Corporation, among others. In this report, key players and their strategies are thoroughly analyzed to understand the competitive outlook of the market.

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Market Segments Covered in Global AR in Agriculture Industry Analysis:

i.) Solution

• Hardware
• Services
• Software

ii.) Application

• Indoor farming
• Outdoor farming

iii.) Region

• North America
• Europe
• Asia-Pacific
• MEA (Middle East and Africa)
• Latin America