Rich Communication Services (RCS) Messaging Market

Rich Communication Services (RCS) Messaging Market: Global Industry Analysis 2015-2021 and Opportunity Assessment 2022-2032


A recent market study published by FMI on Rich Communication Services (RCS) Messaging offers a global industry analysis for 2015-2021 and opportunity assessment for 2022-2032. The study offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, the growth prospects of the market are obtained with maximum precision.

Market Segmentation

By Communication Type:
  • A2P
  • P2A
  • P2P
By Vertical:
  • Retail
  • Media & Entertainment
  • BFSI
  • Healthcare
  • Travel & Tourism
  • Others
By Region:
  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
Report Chapters

Executive Summary

The executive summary of the Rich Communication Services (RCS) Messaging Market includes the global market outlook, demand side trends, supply side trends and also include FMI analysis and recommendations of Rich Communication Services (RCS) Messaging.

Chapter 01 - Market Overview

Readers can find the detailed segmentation and definition of the Rich Communication Services (RCS) Messaging Market in this chapter, which will help to understand basic information about Rich Communication Services (RCS) Messaging. This section also highlights the market scope, taxonomy and limitations which help the reader understand the market coverage of Rich Communication Services (RCS) Messaging Market report.

Chapter 02 - Market Background

This chapter includes detailed analysis of the By Nature processing methods overview, consumer buying patterns & tendencies and policy developments and regulatory scenario. It also includes in depth analysis of macro-economic factors and covers topics like global GDP growth outlook, global industry value added, personal consumption, expenditures, modern trade penetration and consumer price indices. The chapter also covers forecast factors - relevance & impact, value chain analysis and market dynamics (drivers, restraints and opportunities) to better understand the market.

Chapter 03 - Global Rich Communication Services (RCS) Messaging Market Demand Analysis 2015-2021 and Forecast, 2022-2032

The chapter include historical market value (US$ XX Billion) analysis (2017-2021) and current and future market value (US$ XX Million) and volume (16%) projections (2022-2032). The projections are based on the Y-O-Y growth trend analysis and absolute $ opportunity analysis country of operation.

Chapter 04 - Global Rich Communication Services (RCS) Messaging Market - Pricing Analysis

Based on By Nature, the pricing analysis chapter include Regional pricing analysis (USD/MT), global average pricing analysis benchmark, and key factors impacting the pricing.

Chapter 05 - Global Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Communication Type

Based on By Communication Type, Rich Communication Services (RCS) Messaging Market is segmented into A2P, P2A, P2P. This section also offers market attractiveness analysis based on By Communication Type. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Communication Type.

Chapter 06 - Global Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Vertical

Based on By Vertical, Rich Communication Services (RCS) Messaging Market is segmented into Retail, Media & Entertainment, BFSI, Healthcare, Travel & Tourism, Others. This section also offers market attractiveness analysis based on By Vertical. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Vertical.

Chapter 07 - Global Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Region

Based on By Region, Rich Communication Services (RCS) Messaging Market is segmented into North America,Latin America,Europe,East Asia,South Asia & Pacific,Middle East & Africa. This section also offers market attractiveness analysis based on By Region. Readers can also find value forecast and Y-o-Y growth comparison for all above mentioned By Region.

Chapter 08 - North America Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of the Rich Communication Services (RCS) Messaging in the North American Region, along with a country-wise assessment that includes the US and Canada. Readers can also find Regional trends, regulations, and market growth based on different segment and countries in the North America Region.

Chapter 09 - Latin America Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Rich Communication Services (RCS) Messaging in the Latin America Region, along with a country-wise assessment that includes the Brazil, Mexico, Chile, Argentina, Peru and Rest of Latin America. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Rich Communication Services (RCS) Messaging Market in the Latin America Region.

Chapter 10 - Europe Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Rich Communication Services (RCS) Messaging in the European Region, along with a country-wise assessment that includes the Germany, Italy, France, U.K., Spain, Russia, Nordic, Benelux and Rest of Europe. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Rich Communication Services (RCS) Messaging Market in the Regional market.

Chapter 11 - East Asia Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Rich Communication Services (RCS) Messaging in the East Asia Region, along with a country-wise assessment that includes the China, Japan, and South Korea. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Rich Communication Services (RCS) Messaging Market in the Regional market.

Chapter 12 - South Asia Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Rich Communication Services (RCS) Messaging in the South Asia Region, along with a country-wise assessment that includes the India, Indonesia, Malaysia, Thailand, and Rest of South Asia. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Rich Communication Services (RCS) Messaging Market in the Regional market.

Chapter 13 - Middle East and Africa Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Rich Communication Services (RCS) Messaging in the MEA Region, along with a country-wise assessment that includes the GCC Countries, South Africa, North Africa, Turkey and Rest of MEA. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Rich Communication Services (RCS) Messaging Market in the Regional market.

Chapter 14 - Key Countries Rich Communication Services (RCS) Messaging Market Analysis 2015-2021 and Forecast 2022-2032

This chapter offers insights into how the Rich Communication Services (RCS) Messaging Market is expected to grow in major countries globally.

Chapter 15 - Market Structure Analysis- Global Assessment

This chapter includes company dashboard, industry structure analysis by tier of companies, 2022E, company share analysis of top players, 2022E, and competition benchmarking- matrix.

Chapter 16 - Competition Deep Dive (Tentative List)

This chapter includes company overview, By Nature portfolio of companies, profitability by market segments, sales footprint, SWOT analysis and strategy overview of the companies being studied in the report. Some of the market players featured in the report are Global Message Services, Infobip Ltd., Interop Technologies, Mavenir, SK Telecom Co. Ltd., Deutsche Telekom, Edgecore Networks, Google.

Chapter 17 - Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the Rich Communication Services (RCS) Messaging report.

Chapter 18 - Research Methodology

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on Rich Communication Services (RCS) Messaging Market.


1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on RCS Messaging Demand
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background and Foundation Data Points
4.1. Global RCS Messaging Market (US$ Mn)
4.2. RCS Messaging Market Opportunity Assessment (US$ Mn)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Global RCS Messaging Market Growth
4.5.3. RCS Messaging Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. RCS Messaging Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global RCS Messaging Market Demand Analysis 2015-2021 and Forecast, 2022-2032
6.1. Historical Market Analysis, 2015-2021
6.2. Current and Future Market Projections, 2022-2032
6.3. Y-o-Y Growth Trend Analysis
7. Global RCS Messaging Market Value Analysis 2015-2021 and Forecast, 2022-2032
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Communication Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Communication Type, 2015-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Communication Type, 2022-2032
8.3.1. A2P
8.3.2. P2A
8.3.3. P2P
8.4. Market Attractiveness Analysis By Communication Type
9. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Vertical
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Vertical , 2015-2021
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical , 2022-2032
9.3.1. Retail
9.3.2. Media & Entertainment
9.3.3. BFSI
9.3.4. Healthcare
9.3.5. Travel & Tourism
9.3.6. Others
9.4. Market Attractiveness Analysis By Vertical
10. Global RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032, By Region
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021
10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. Middle East and Africa (MEA)
10.4. Market Attractiveness Analysis By Region
11. North America RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
11.1. Introduction
11.2. Pricing Analysis
11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
11.4.1. By Country
11.4.1.1. U.S.
11.4.1.2. Canada
11.4.1.3. Rest of North America
11.4.2. By Communication Type
11.4.3. By Vertical
11.5. Market Attractiveness Analysis
11.5.1. By Country
11.5.2. By Communication Type
11.5.3. By Vertical
12. Latin America RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
12.4.1. By Country
12.4.1.1. Brazil
12.4.1.2. Mexico
12.4.1.3. Rest of Latin America
12.4.2. By Communication Type
12.4.3. By Vertical
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Communication Type
12.5.3. By Vertical
13. Europe RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
13.4.1. By Country
13.4.1.1. Germany
13.4.1.2. France
13.4.1.3. U.K.
13.4.1.4. Italy
13.4.1.5. Benelux
13.4.1.6. Nordic Countries
13.4.1.7. Rest of Europe
13.4.2. By Communication Type
13.4.3. By Vertical
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Communication Type
13.5.3. By Vertical
14. Asia Pacific RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
14.4.1. By Country
14.4.1.1. China
14.4.1.2. Japan
14.4.1.3. South Korea
14.4.1.4. Rest of Asia Pacific
14.4.2. By Communication Type
14.4.3. By Vertical
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Communication Type
14.5.3. By Vertical
15. Middle East and Africa RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
15.4.1. By Country
15.4.1.1. GCC Countries
15.4.1.2. South Africa
15.4.1.3. Turkey
15.4.1.4. Rest of Middle East and Africa
15.4.2. By Communication Type
15.4.3. By Vertical
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Communication Type
15.5.3. By Vertical
16. Key Countries RCS Messaging Market Analysis 2015-2021 and Forecast 2022-2032
16.1. Introduction
16.1.1. Market Value Proportion Analysis, By Key Countries
16.1.2. Global Vs. Country Growth Comparison
16.2. US RCS Messaging Market Analysis
16.2.1. Value Proportion Analysis by Market Taxonomy
16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.2.2.1. By Communication Type
16.2.2.2. By Vertical
16.3. Canada RCS Messaging Market Analysis
16.3.1. Value Proportion Analysis by Market Taxonomy
16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.3.2.1. By Communication Type
16.3.2.2. By Vertical
16.4. Mexico RCS Messaging Market Analysis
16.4.1. Value Proportion Analysis by Market Taxonomy
16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.4.2.1. By Communication Type
16.4.2.2. By Vertical
16.5. Brazil RCS Messaging Market Analysis
16.5.1. Value Proportion Analysis by Market Taxonomy
16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.5.2.1. By Communication Type
16.5.2.2. By Vertical
16.6. Germany RCS Messaging Market Analysis
16.6.1. Value Proportion Analysis by Market Taxonomy
16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.6.2.1. By Communication Type
16.6.2.2. By Vertical
16.7. France RCS Messaging Market Analysis
16.7.1. Value Proportion Analysis by Market Taxonomy
16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.7.2.1. By Communication Type
16.7.2.2. By Vertical
16.8. Italy RCS Messaging Market Analysis
16.8.1. Value Proportion Analysis by Market Taxonomy
16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.8.2.1. By Communication Type
16.8.2.2. By Vertical
16.9. BENELUX RCS Messaging Market Analysis
16.9.1. Value Proportion Analysis by Market Taxonomy
16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.9.2.1. By Communication Type
16.9.2.2. By Vertical
16.10. UK RCS Messaging Market Analysis
16.10.1. Value Proportion Analysis by Market Taxonomy
16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.10.2.1. By Communication Type
16.10.2.2. By Vertical
16.11. Nordic Countries RCS Messaging Market Analysis
16.11.1. Value Proportion Analysis by Market Taxonomy
16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.11.2.1. By Communication Type
16.11.2.2. By Vertical
16.12. China RCS Messaging Market Analysis
16.12.1. Value Proportion Analysis by Market Taxonomy
16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.12.2.1. By Communication Type
16.12.2.2. By Vertical
16.13. Japan RCS Messaging Market Analysis
16.13.1. Value Proportion Analysis by Market Taxonomy
16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.13.2.1. By Communication Type
16.13.2.2. By Vertical
16.14. South Korea RCS Messaging Market Analysis
16.14.1. Value Proportion Analysis by Market Taxonomy
16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.14.2.1. By Communication Type
16.14.2.2. By Vertical
16.15. GCC Countries RCS Messaging Market Analysis
16.15.1. Value Proportion Analysis by Market Taxonomy
16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.15.2.1. By Communication Type
16.15.2.2. By Vertical
16.16. South Africa RCS Messaging Market Analysis
16.16.1. Value Proportion Analysis by Market Taxonomy
16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.16.2.1. By Communication Type
16.16.2.2. By Vertical
16.17. Turkey RCS Messaging Market Analysis
16.17.1. Value Proportion Analysis by Market Taxonomy
16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.17.2.1. By Communication Type
16.17.2.2. By Vertical
16.17.3. Competition Landscape and Player Concentration in the Country
17. Market Structure Analysis
17.1. Market Analysis by Tier of Companies
17.2. Market Concentration
17.3. Market Share Analysis of Top Players
17.4. Market Presence Analysis
17.4.1. By Regional footprint of Players
17.4.2. Product footprint by Players
18. Competition Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Competition Deep Dive
18.3.1. Global Message Services
18.3.1.1. Overview
18.3.1.2. Product Portfolio
18.3.1.3. Sales Footprint
18.3.1.4. Strategy Overview
18.3.2. Infobip Ltd.
18.3.2.1. Overview
18.3.2.2. Product Portfolio
18.3.2.3. Sales Footprint
18.3.2.4. Strategy Overview
18.3.3. Interop Technologies
18.3.3.1. Overview
18.3.3.2. Product Portfolio
18.3.3.3. Sales Footprint
18.3.3.4. Strategy Overview
18.3.4. Mavenir
18.3.4.1. Overview
18.3.4.2. Product Portfolio
18.3.4.3. Sales Footprint
18.3.4.4. Strategy Overview
18.3.5. SK Telecom Co., Ltd.
18.3.5.1. Overview
18.3.5.2. Product Portfolio
18.3.5.3. Sales Footprint
18.3.5.4. Strategy Overview
18.3.6. Alphabet Inc.
18.3.6.1. Overview
18.3.6.2. Product Portfolio
18.3.6.3. Sales Footprint
18.3.6.4. Strategy Overview
18.3.7. Summit Tech
18.3.7.1. Overview
18.3.7.2. Product Portfolio
18.3.7.3. Sales Footprint
18.3.7.4. Strategy Overview
18.3.8. Syniverse Technologies LLC
18.3.8.1. Overview
18.3.8.2. Product Portfolio
18.3.8.3. Sales Footprint
18.3.8.4. Strategy Overview
18.3.9. ZTE
18.3.9.1. Overview
18.3.9.2. Product Portfolio
18.3.9.3. Sales Footprint
18.3.9.4. Strategy Overview
18.3.10. Vodafone Group Plc
18.3.10.1. Overview
18.3.10.2. Product Portfolio
18.3.10.3. Sales Footprint
18.3.10.4. Strategy Overview
19. Assumptions and Acronyms Used
20. Research Methodology

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