Real-time Bidding Market

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $5,000	250 Pages	Future Market Insights	July, 2022	FMARI18389905

Best Price Guarantee
Price	from $5,000
Length	250 Pages
Publisher	Future Market Insights
Published Date	July, 2022
SKU	FMARI18389905

Real-time Bidding Market: Global Industry Analysis 2017-2021 and Opportunity Assessment 2022-2032

A recent market study published by FMI on Real-time Bidding offers a global industry analysis for 2017-2021 and opportunity assessment for 2022-2032. The study offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, the growth prospects of the market are obtained with maximum precision.

Market Segmentation

By Applications:

Media and entertainment
Games
Retail and e-Commerce
Travel and luxury
Mobile apps
Others

By Auction:

Open Auction
Invited Auction

By Ad Format:

RTB Image
RTB Video

By Device:

Mobiles
Desktops
Others

By Region:

North America
Europe
Asia
Middle East and Africa
Latin America

Report Chapters

Executive Summary

The executive summary of the Real-time Bidding Market includes the global market outlook, demand side trends, supply side trends and also include FMI analysis and recommendations of Real-time Bidding.

Chapter 01 - Market Overview

Readers can find the detailed segmentation and definition of the Real-time Bidding Market in this chapter, which will help to understand basic information about Real-time Bidding. This section also highlights the market scope, taxonomy and limitations which help the reader understand the market coverage of Real-time Bidding Market report.

Chapter 02 - Market Background

This chapter includes detailed analysis of the By Nature processing methods overview, consumer buying patterns & tendencies and policy developments and regulatory scenario. It also includes in depth analysis of macro-economic factors and covers topics like global GDP growth outlook, global industry value added, personal consumption, expenditures, modern trade penetration and consumer price indices. The chapter also covers forecast factors - relevance & impact, value chain analysis and market dynamics (drivers, restraints and opportunities) to better understand the market.

Chapter 03 - Global Real-time Bidding Market Demand Analysis 2017-2021 and Forecast, 2022-2032

The chapter include historical market value (US$ XX Billion) analysis (2017-2021) and current and future market value (US$ XX Million) and volume (19.8%) projections (2022-2032). The projections are based on the Y-O-Y growth trend analysis and absolute $ opportunity analysis country of operation.

Chapter 04 - Global Real-time Bidding Market - Pricing Analysis

Based on By Nature, the pricing analysis chapter include Regional pricing analysis (USD/MT), global average pricing analysis benchmark, and key factors impacting the pricing.

Chapter 05 - Global Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032, By Applications

Based on By Applications, Real-time Bidding Market is segmented into Media and entertainment, Games, Retail and e-Commerce, Travel and luxury, Mobile apps, Others. This section also offers market attractiveness analysis based on By Applications. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Applications.

Chapter 06 - Global Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032, By Auction

Based on By Auction, Real-time Bidding Market is segmented into Open Auction, Invited Auction. This section also offers market attractiveness analysis based on By Auction. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Auction.

Chapter 07 - Global Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032, By Ad Format

Based on By Ad Format, Real-time Bidding Market is segmented into RTB Image, RTB Video. This section also offers market attractiveness analysis based on By Ad Format. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Ad Format.

Chapter 08 - Global Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032, By Device

Based on By Device, Real-time Bidding Market is segmented into Mobiles, Desktops, Others. This section also offers market attractiveness analysis based on By Device. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Device.

Chapter 09 - Global Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032, By Region

Based on By Region, Real-time Bidding Market is segmented into North America,Latin America,Europe,East Asia,South Asia & Pacific,Middle East & Africa. This section also offers market attractiveness analysis based on By Region. Readers can also find value forecast and Y-o-Y growth comparison for all above mentioned By Region.

Chapter 10 - North America Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of the Real-time Bidding in the North American Region, along with a country-wise assessment that includes the US and Canada. Readers can also find Regional trends, regulations, and market growth based on different segment and countries in the North America Region.

Chapter 11 - Latin America Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Real-time Bidding in the Latin America Region, along with a country-wise assessment that includes the Brazil, Mexico, Chile, Argentina, Peru and Rest of Latin America. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Real-time Bidding Market in the Latin America Region.

Chapter 12 - Europe Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Real-time Bidding in the European Region, along with a country-wise assessment that includes the Germany, Italy, France, U.K., Spain, Russia, Nordic, Benelux and Rest of Europe. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Real-time Bidding Market in the Regional market.

Chapter 13 - East Asia Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Real-time Bidding in the East Asia Region, along with a country-wise assessment that includes the China, Japan, and South Korea. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Real-time Bidding Market in the Regional market.

Chapter 14 - South Asia Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Real-time Bidding in the South Asia Region, along with a country-wise assessment that includes the India, Indonesia, Malaysia, Thailand, and Rest of South Asia. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Real-time Bidding Market in the Regional market.

Chapter 15 - Middle East and Africa Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter includes a detailed analysis of the growth of Real-time Bidding in the MEA Region, along with a country-wise assessment that includes the GCC Countries, South Africa, North Africa, Turkey and Rest of MEA. Readers can find detailed information about several factors, such as the pricing analysis and Regional trends, which are impacting growth of the Real-time Bidding Market in the Regional market.

Chapter 16 - Key Countries Real-time Bidding Market Analysis 2017-2021 and Forecast 2022-2032

This chapter offers insights into how the Real-time Bidding Market is expected to grow in major countries globally.

Chapter 17 - Market Structure Analysis- Global Assessment

This chapter includes company dashboard, industry structure analysis by tier of companies, 2022E, company share analysis of top players, 2022E, and competition benchmarking- matrix.

Chapter 18 - Competition Deep Dive (Tentative List)

This chapter includes company overview, By Nature portfolio of companies, profitability by market segments, sales footprint, SWOT analysis and strategy overview of the companies being studied in the report. Some of the market players featured in the report are Google, WPP Plc, Adobe, Criteo, Facebook, Hivestack, Yahoo, Discovery Inc., AeroBid.

Chapter 19 - Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the Real-time Bidding report.

Chapter 20 - Research Methodology

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on Real-time Bidding Market.

1. Executive Summary: 1.1. Global Market Outlook; 1.2. Summary of Statistics; 1.3. Key Market Characteristics & Attributes; 1.4. Analysis and Recommendations
2. Market Overview: 2.1. Market Coverage; 2.2. Market Definition
3. Market Risks and Trends Assessment: 3.1. Risk Assessment; 3.1.1. COVID-19 Crisis and Impact on Market; 3.1.2. COVID-19 Impact Benchmark with Previous Crisis; 3.1.3. Impact on Market Value (US$ Mn); 3.1.4. Assessment by Key Countries; 3.1.5. Assessment by Key Market Segments; 3.1.6. Action Points and Recommendation for Suppliers; 3.2. Key Trends Impacting the Market; 3.3. Formulation and Product Development Trends
4. Market Background: 4.1. Market, By Key Countries; 4.2. Market Opportunity Assessment (US$ Mn); 4.2.1. Total Available Market; 4.2.2. Serviceable Addressable Market; 4.2.3. Serviceable Obtainable Market; 4.3. Market Scenario Forecast; 4.3.1. Demand in optimistic Scenario; 4.3.2. Demand in Likely Scenario; 4.3.3. Demand in Conservative Scenario; 4.4. Investment Feasibility Analysis; 4.4.1. Investment in Established Markets; 4.4.1.1. In Short Term; 4.4.1.2. In Long Term; 4.4.2. Investment in Emerging Markets; 4.4.2.1. In Short Term; 4.4.2.2. In Long Term; 4.5. Forecast Factors - Relevance & Impact; 4.5.1. Top Companies Historical Growth; 4.5.2. Growth in Automation, By Country; 4.5.3. Market Adoption Rate, By Country; 4.6. Market Dynamics; 4.6.1. Market Driving Factors and Impact Assessment; 4.6.2. Prominent Market Challenges and Impact Assessment; 4.6.3. Market Opportunities; 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors: 5.1. Manufacturers’ Focus on Low Penetration High Growth Markets; 5.2. Banking on with Segments High Incremental Opportunity; 5.3. Peer Benchmarking
6. Global Market Demand Analysis 2015-2021 and Forecast, 2022-2032: 6.1. Historical Market Analysis, 2015-2021; 6.2. Current and Future Market Projections, 2022-2032; 6.3. Y-o-Y Growth Trend Analysis
7. Global Market Value Analysis 2015-2021 and Forecast, 2022-2032: 7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021; 7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032; 7.2.1. Y-o-Y Growth Trend Analysis; 7.2.2. Absolute $ Opportunity Analysis
8. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Application: 8.1. Introduction / Key Findings; 8.2. Historical Market Size (US$ Mn) Analysis By Application , 2015-2021; 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application , 2022-2032; 8.3.1. Media and entertainment; 8.3.2. Games; 8.3.3. Retail and eCommerce; 8.3.4. Travel and luxury; 8.3.5. Mobile apps; 8.3.6. Others (Telecom, Education, BFSI, Music, Social and Politics); 8.4. Market Attractiveness Analysis By Application
9. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Auction: 9.1. Introduction / Key Findings; 9.2. Historical Market Size (US$ Mn) Analysis By Auction, 2015-2021; 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Auction, 2022-2032; 9.3.1. Open Auction; 9.3.2. Invited Auction; 9.4. Market Attractiveness Analysis By Auction
10. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Ad Format: 10.1. Introduction / Key Findings; 10.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2015-2021; 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2022-2032; 10.3.1. RTB Image; 10.3.2. RTB Video; 10.4. Market Attractiveness Analysis By Ad Format
11. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Device: 11.1. Introduction / Key Findings; 11.2. Historical Market Size (US$ Mn) Analysis By Device, 2015-2021; 11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Device, 2022-2032; 11.3.1. Mobiles; 11.3.2. Desktops; 11.3.3. Others (Laptops and Tablets); 11.4. Market Attractiveness Analysis By Device
12. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Region: 12.1. Introduction; 12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021; 12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032; 12.3.1. North America; 12.3.2. Latin America; 12.3.3. Europe; 12.3.4. Asia Pacific; 12.3.5. Middle East and Africa (MEA); 12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2015-2021 and Forecast 2022-2032: 13.1. Introduction; 13.2. Pricing Analysis; 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021; 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032; 13.4.1. By Country; 13.4.1.1. U.S.; 13.4.1.2. Canada; 13.4.1.3. Rest of North America; 13.4.2. By Application; 13.4.3. By Auction; 13.4.4. By Device; 13.4.5. By Ad Format; 13.5. Market Attractiveness Analysis; 13.5.1. By Country; 13.5.2. By Application; 13.5.3. By Auction; 13.5.4. By Device; 13.5.5. By Ad Format
14. Latin America Market Analysis 2015-2021 and Forecast 2022-2032: 14.1. Introduction; 14.2. Pricing Analysis; 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021; 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032; 14.4.1. By Country; 14.4.1.1. Brazil; 14.4.1.2. Mexico; 14.4.1.3. Rest of Latin America; 14.4.2. By Application; 14.4.3. By Auction; 14.4.4. By Device; 14.4.5. By Ad Format; 14.5. Market Attractiveness Analysis; 14.5.1. By Country; 14.5.2. By Application; 14.5.3. By Auction; 14.5.4. By Device; 14.5.5. By Ad Format
15. Europe Market Analysis 2015-2021 and Forecast 2022-2032: 15.1. Introduction; 15.2. Pricing Analysis; 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021; 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032; 15.4.1. By Country; 15.4.1.1. Germany; 15.4.1.2. France; 15.4.1.3. U.K.; 15.4.1.4. Italy; 15.4.1.5. Benelux; 15.4.1.6. Nordic Countries; 15.4.1.7. Rest of Europe; 15.4.2. By Application; 15.4.3. By Auction; 15.4.4. By Device; 15.4.5. By Ad Format; 15.5. Market Attractiveness Analysis; 15.5.1. By Country; 15.5.2. By Application; 15.5.3. By Auction; 15.5.4. By Device; 15.5.5. By Ad Format
16. Asia Pacific Market Analysis 2015-2021 and Forecast 2022-2032: 16.1. Introduction; 16.2. Pricing Analysis; 16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021; 16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032; 16.4.1. By Country; 16.4.1.1. China; 16.4.1.2. Japan; 16.4.1.3. South Korea; 16.4.1.4. Rest of Asia Pacific; 16.4.2. By Application; 16.4.3. By Auction; 16.4.4. By Device; 16.4.5. By Ad Format; 16.5. Market Attractiveness Analysis; 16.5.1. By Country; 16.5.2. By Application; 16.5.3. By Auction; 16.5.4. By Device; 16.5.5. By Ad Format
17. Middle East and Africa Market Analysis 2015-2021 and Forecast 2022-2032: 17.1. Introduction; 17.2. Pricing Analysis; 17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021; 17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032; 17.4.1. By Country; 17.4.1.1. GCC Countries; 17.4.1.2. South Africa; 17.4.1.3. Turkey; 17.4.1.4. Rest of Middle East and Africa; 17.4.2. By Application; 17.4.3. By Auction; 17.4.4. By Device; 17.4.5. By Ad Format; 17.5. Market Attractiveness Analysis; 17.5.1. By Country; 17.5.2. By Application; 17.5.3. By Auction; 17.5.4. By Device; 17.5.5. By Ad Format
18. Key Countries Market Analysis 2015-2021 and Forecast 2022-2032: 18.1. Introduction; 18.1.1. Market Value Proportion Analysis, By Key Countries; 18.1.2. Global Vs. Country Growth Comparison; 18.2. US Market Analysis; 18.2.1. Value Proportion Analysis by Market Taxonomy; 18.2.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.2.2.1. By Application; 18.2.2.2. By Auction; 18.2.2.3. By Device; 18.2.2.4. By Ad Format; 18.3. Canada Market Analysis; 18.3.1. Value Proportion Analysis by Market Taxonomy; 18.3.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.3.2.1. By Application; 18.3.2.2. By Auction; 18.3.2.3. By Device; 18.3.2.4. By Ad Format; 18.4. Mexico Market Analysis; 18.4.1. Value Proportion Analysis by Market Taxonomy; 18.4.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.4.2.1. By Application; 18.4.2.2. By Auction; 18.4.2.3. By Device; 18.4.2.4. By Ad Format; 18.5. Brazil Market Analysis; 18.5.1. Value Proportion Analysis by Market Taxonomy; 18.5.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.5.2.1. By Application; 18.5.2.2. By Auction; 18.5.2.3. By Device; 18.5.2.4. By Ad Format; 18.6. Germany Market Analysis; 18.6.1. Value Proportion Analysis by Market Taxonomy; 18.6.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.6.2.1. By Application; 18.6.2.2. By Auction; 18.6.2.3. By Device; 18.6.2.4. By Ad Format; 18.7. France Market Analysis; 18.7.1. Value Proportion Analysis by Market Taxonomy; 18.7.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.7.2.1. By Application; 18.7.2.2. By Auction; 18.7.2.3. By Device; 18.7.2.4. By Ad Format; 18.8. Italy Market Analysis; 18.8.1. Value Proportion Analysis by Market Taxonomy; 18.8.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.8.2.1. By Application; 18.8.2.2. By Auction; 18.8.2.3. By Device; 18.8.2.4. By Ad Format; 18.9. BENELUX Market Analysis; 18.9.1. Value Proportion Analysis by Market Taxonomy; 18.9.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.9.2.1. By Application; 18.9.2.2. By Auction; 18.9.2.3. By Device; 18.9.2.4. By Ad Format; 18.10. UK Market Analysis; 18.10.1. Value Proportion Analysis by Market Taxonomy; 18.10.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.10.2.1. By Application; 18.10.2.2. By Auction; 18.10.2.3. By Device; 18.10.2.4. By Ad Format; 18.11. Nordic Countries Market Analysis; 18.11.1. Value Proportion Analysis by Market Taxonomy; 18.11.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.11.2.1. By Application; 18.11.2.2. By Auction; 18.11.2.3. By Device; 18.11.2.4. By Ad Format; 18.12. China Market Analysis; 18.12.1. Value Proportion Analysis by Market Taxonomy; 18.12.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.12.2.1. By Application; 18.12.2.2. By Auction; 18.12.2.3. By Device; 18.12.2.4. By Ad Format; 18.13. Japan Market Analysis; 18.13.1. Value Proportion Analysis by Market Taxonomy; 18.13.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.13.2.1. By Application; 18.13.2.2. By Auction; 18.13.2.3. By Device; 18.13.2.4. By Ad Format; 18.14. South Korea Market Analysis; 18.14.1. Value Proportion Analysis by Market Taxonomy; 18.14.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.14.2.1. By Application; 18.14.2.2. By Auction; 18.14.2.3. By Device; 18.14.2.4. By Ad Format; 18.15. GCC Countries Market Analysis; 18.15.1. Value Proportion Analysis by Market Taxonomy; 18.15.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.15.2.1. By Application; 18.15.2.2. By Auction; 18.15.2.3. By Device; 18.15.2.4. By Ad Format; 18.16. South Africa Market Analysis; 18.16.1. Value Proportion Analysis by Market Taxonomy; 18.16.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.16.2.1. By Application; 18.16.2.2. By Auction; 18.16.2.3. By Device; 18.16.2.4. By Ad Format; 18.17. Turkey Market Analysis; 18.17.1. Value Proportion Analysis by Market Taxonomy; 18.17.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032; 18.17.2.1. By Application; 18.17.2.2. By Auction; 18.17.2.3. By Device; 18.17.2.4. By Ad Format; 18.17.3. Competition Landscape and Player Concentration in the Country
19. Market Structure Analysis: 19.1. Market Analysis by Tier of Companies; 19.2. Market Concentration; 19.3. Market Share Analysis of Top Players; 19.4. Market Presence Analysis; 19.4.1. By Regional footprint of Players; 19.4.2. Product footprint by Players
20. Competition Analysis: 20.1. Competition Dashboard; 20.2. Competition Benchmarking; 20.3. Competition Deep Dive; 20.3.1. Google; 20.3.1.1. Overview; 20.3.1.2. Product Portfolio; 20.3.1.3. Sales Footprint; 20.3.1.4. Strategy Overview; 20.3.2. WPP; 20.3.2.1. Overview; 20.3.2.2. Product Portfolio; 20.3.2.3. Sales Footprint; 20.3.2.4. Strategy Overview; 20.3.3. Adobe; 20.3.3.1. Overview; 20.3.3.2. Product Portfolio; 20.3.3.3. Sales Footprint; 20.3.3.4. Strategy Overview; 20.3.4. Criteo; 20.3.4.1. Overview; 20.3.4.2. Product Portfolio; 20.3.4.3. Sales Footprint; 20.3.4.4. Strategy Overview; 20.3.5. Facebook; 20.3.5.1. Overview; 20.3.5.2. Product Portfolio; 20.3.5.3. Sales Footprint; 20.3.5.4. Strategy Overview; 20.3.6. Smaato; 20.3.6.1. Overview; 20.3.6.2. Product Portfolio; 20.3.6.3. Sales Footprint; 20.3.6.4. Strategy Overview; 20.3.7. Yandex; 20.3.7.1. Overview; 20.3.7.2. Product Portfolio; 20.3.7.3. Sales Footprint; 20.3.7.4. Strategy Overview; 20.3.8. PubMatic; 20.3.8.1. Overview; 20.3.8.2. Product Portfolio; 20.3.8.3. Sales Footprint; 20.3.8.4. Strategy Overview; 20.3.9. Salesforce; 20.3.9.1. Overview; 20.3.9.2. Product Portfolio; 20.3.9.3. Sales Footprint; 20.3.9.4. Strategy Overview; 20.3.10. Rubicon Project; 20.3.10.1. Overview; 20.3.10.2. Product Portfolio; 20.3.10.3. Sales Footprint; 20.3.10.4. Strategy Overview; 20.3.11. MediaMath; 20.3.11.1. Overview; 20.3.11.2. Product Portfolio; 20.3.11.3. Sales Footprint; 20.3.11.4. Strategy Overview; 20.3.12. MoPub; 20.3.12.1. Overview; 20.3.12.2. Product Portfolio; 20.3.12.3. Sales Footprint; 20.3.12.4. Strategy Overview; 20.3.13. AppNexus; 20.3.13.1. Overview; 20.3.13.2. Product Portfolio; 20.3.13.3. Sales Footprint; 20.3.13.4. Strategy Overview; 20.3.14. Platform One; 20.3.14.1. Overview; 20.3.14.2. Product Portfolio; 20.3.14.3. Sales Footprint; 20.3.14.4. Strategy Overview; 20.3.15. Verizon Media; 20.3.15.1. Overview; 20.3.15.2. Product Portfolio; 20.3.15.3. Sales Footprint; 20.3.15.4. Strategy Overview
21. Assumptions and Acronyms Used
22. Research Methodology