Near Field Communication (NFC) Market
NFC Market Overview
Near Field communication (NFC) is a wireless communication technology. NFC is a short range communication technique that allows devices to share information. NFC has emerged as an effective alternative to other short range communication technologies, such as Bluetooth and WiFi. In NFC technology, radio communication is established between devices by touching them simultaneously or by bringing them into proximity. Market share of NFC technology is growing rapidly because of increasing adoption of this technology into smartphones and smart cameras.
NFC Market Dynamics
NFC technology is gaining popularity because of its various advantages such as safety, versatility and convenience. NFC is much more secure for transaction than other techniques as it requires PIN and does not provide physical access of your credit card information to retailers. Versatility refers to a wide range of industrial applications of NFC. NFC is very convenient as it is easy to use and NFC enabled devices can be carried anywhere without much hassle. As stated earlier, NFC technology has wide range of application, such as contactless payments, information sharing, information reading from smart posters and also for providing authentication of information whenever required.
Global Near Field Communication (NFC) market share is expected to grow rapidly in the near future. Factors which are driving the growth of NFC market are increasing deployment of NFC in the booming smartphones and smart camera market, increase in contactless payments, improved user experience and reduction in size and cost of semiconductor chips. On the other hand, factors which are restraining the growth of NFC market are security concerns due to hacking of smartphones, PCs or tablets etc. devices, short range communication, strong competition to NFC from alternative payments methods, high development cost, and lack of consumer awareness about potential benefits of NFC technology. NFC technology is anticipated to be used in a host of applications in the future due to the increasing demand of online and in store payments in retail store, increasing demand of connectivity between devices for information and data sharing.
NFC Market Segmentation
Global NFC market is segmented on the basis of applications, product types and regions. On the basis of applications, the market is further sub segmented into broad range of applications, such as contactless payments, data sharing, infotainment, access control & authentication, medical & healthcare, transportation and others. Out of all these applications contactless payment application is expected to remain dominant throughout the forecasted period. This is mainly because of rising adoption of mobile wallet payments, improved financial transparency and public sector servicing. On the basis of product type, the market is further sub segmented into non-auxiliary and auxiliary products. Non- auxiliary products are further categorised as tags, readers and controller IC’s/Chips. Auxiliary products include micro SD cards, SIM cards and NFC enabled covers. Out of all these product types, NFC readers are projected to experiences high market growth during forecasted period, it is prominently because of emerging applications areas and increasing demand of NFC readers in authentication and access control applications. On the basis of region, the global NFC market is sub-segmented into seven regions, North America, Latin America, Asia-Pacific (excluding Japan), Japan as a separate region, Western Europe, Eastern Europe and Middle East & Africa region. North America region is largest in terms of market share with USA leading the market. Asia Pacific region is expected to show high growth rate during forecasted period because of increasing awareness and adoption of NFC technology into retail and transportation. Followed by APAC, Europe region is also estimated to be promising market with countries such as Germany and U.K.
NFC Market: Key Players
Key players in the Global NFC market are Gemalto N.V., DeviceFidelity, Inc., Visa Inc., Broadcom Inc., STMicroelectronicsN.V., Toshiba Corporation, Samsung Electronics Co. Ltd., Identive Group, Inc., NXP Semiconductors, Infineon Technologies and On Track Innovations (OTI) Ltd. etc. These key players are focusing mainly on vertical integration activities and to gain competitive advantage players are also investing heavily on research & development activities to generate innovative technologies.
This research report presents a comprehensive assessment of the NFC market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, regions, product types and distribution channels.
The report covers exhaustive analysis on:
NFC Market Segments
NFC Market Dynamics
Historical Actual Market Size, 2012 - 2014
NFC Market Size & Forecast 2015 to 2025
Supply & Demand Value Chain
NFC Market Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain
NFC Market Drivers and Restraints
Regional analysis for NFC Market includes
North America
US & Canada
Latin America
Brazil, Argentina & Others
Western Europe
EU5
Nordics
Benelux
Eastern Europe
Asia Pacific
Australia and New Zealand (ANZ)
Greater China
India
ASEAN
Rest of Asia Pacific
Japan
Middle East and Africa
GCC Countries
Other Middle East
North Africa
South Africa
Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:
Detailed overview of parent market
Changing market dynamics of the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective towards market performance
Must-have information for market players to sustain and enhance their market footprint
- 1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Demand-side Trends
- 1.3. Supply-side Trends
- 1.4. Technology Roadmap Analysis
- 1.5. Analysis and Recommendations
- 2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
- 3. Market Background
- 3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
- 3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario
- 3.3. Opportunity Map Analysis
- 3.4. Investment Feasibility Matrix
- 3.5. Value Chain Analysis
- 3.5.1. Profit Margin Analysis
- 3.5.2. Service Providers
- 3.6. PESTLE and Porter’s Analysis
- 3.7. Regulatory Landscape
- 3.7.1. By Key Regions
- 3.7.2. By Key Countries
- 3.8. Regional Parent Market Outlook
- 4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
- 4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
- 4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis
- 5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Component
- 5.1. Introduction / Key Findings
- 5.2. Historical Market Size Value (US$ Mn) Analysis By Component, 2017-2021
- 5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Component, 2022-2032
- 5.3.1. Hardware
- 5.3.2. Software
- 5.4. Y-o-Y Growth Trend Analysis By Component, 2017-2021
- 5.5. Absolute $ Opportunity Analysis By Component, 2022-2032
- Deep-dive segmentation will be available in the sample on request
- 6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Application
- 6.1. Introduction / Key Findings
- 6.2. Historical Market Size Value (US$ Mn) Analysis By Application, 2017-2021
- 6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Application, 2022-2032
- 6.3.1. Contactless Payments
- 6.3.2. Identification & Access Management
- 6.3.3. Interactive Communication Management
- 6.3.4. Gaming
- 6.3.5. Others
- 6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
- 6.5. Absolute $ Opportunity Analysis By Application, 2022-2032
- Deep-dive segmentation will be available in the sample on request
- 7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Industry
- 7.1. Introduction / Key Findings
- 7.2. Historical Market Size Value (US$ Mn) Analysis By Industry, 2017-2021
- 7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Industry, 2022-2032
- 7.3.1. IT & Telecommunication
- 7.3.2. BFSI
- 7.3.3. Retail
- 7.3.4. Healthcare
- 7.3.5. Media & Entertainment
- 7.3.6. Travel & Hospitality
- 7.3.7. Others
- 7.4. Y-o-Y Growth Trend Analysis By Industry, 2017-2021
- 7.5. Absolute $ Opportunity Analysis By Industry, 2022-2032
- Deep-dive segmentation will be available in the sample on request
- 8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
- 8.1. Introduction
- 8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
- 8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
- 8.3.1. North America
- 8.3.2. Latin America
- 8.3.3. Europe
- 8.3.4. East Asia
- 8.3.5. South Asia & Pacific
- 8.3.6. MEA
- 8.4. Market Attractiveness Analysis By Region
- 9. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 9.2.1. By Country
- 9.2.1.1. U.S.
- 9.2.1.2. Canada
- 9.2.2. By Component
- 9.2.3. By Application
- 9.2.4. By Industry
- 9.3. Market Attractiveness Analysis
- 9.3.1. By Country
- 9.3.2. By Component
- 9.3.3. By Application
- 9.3.4. By Industry
- 9.4. Key Takeaways
- 10. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 10.2.1. By Country
- 10.2.1.1. Mexico
- 10.2.1.2. Brazil
- 10.2.1.3. Rest of Latin America
- 10.2.2. By Component
- 10.2.3. By Application
- 10.2.4. By Industry
- 10.3. Market Attractiveness Analysis
- 10.3.1. By Country
- 10.3.2. By Component
- 10.3.3. By Application
- 10.3.4. By Industry
- 10.4. Key Takeaways
- 11. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 11.2.1. By Country
- 11.2.1.1. Germany
- 11.2.1.2. Italy
- 11.2.1.3. France
- 11.2.1.4. U.K.
- 11.2.1.5. Spain
- 11.2.1.6. BENELUX
- 11.2.1.7. Russia
- 11.2.1.8. Rest of Europe
- 11.2.2. By Component
- 11.2.3. By Application
- 11.2.4. By Industry
- 11.3. Market Attractiveness Analysis
- 11.3.1. By Country
- 11.3.2. By Component
- 11.3.3. By Application
- 11.3.4. By Industry
- 11.4. Key Takeaways
- 12. East Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 12.2.1. By Country
- 12.2.1.1. China
- 12.2.1.2. Japan
- 12.2.1.3. South Korea
- 12.2.2. By Component
- 12.2.3. By Application
- 12.2.4. By Industry
- 12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Component
- 12.3.3. By Application
- 12.3.4. By Industry
- 12.4. Key Takeaways
- 13. South Asia & Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 13.2.1. By Country
- 13.2.1.1. India
- 13.2.1.2. ASEAN
- 13.2.1.3. Australia and New Zealand
- 13.2.1.4. Rest of South Asia & Pacific
- 13.2.2. By Component
- 13.2.3. By Application
- 13.2.4. By Industry
- 13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Component
- 13.3.3. By Application
- 13.3.4. By Industry
- 13.4. Key Takeaways
- 14. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
- 14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
- 14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
- 14.2.1. By Country
- 14.2.1.1. GCC Countries
- 14.2.1.2. Turkey
- 14.2.1.3. South Africa
- 14.2.1.4. Rest of MEA
- 14.2.2. By Component
- 14.2.3. By Application
- 14.2.4. By Industry
- 14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Component
- 14.3.3. By Application
- 14.3.4. By Industry
- 14.4. Key Takeaways
- 15. Key Countries Market Analysis
- 15.1. U.S.
- 15.1.1. Pricing Analysis
- 15.1.2. Market Share Analysis, 2021
- 15.1.2.1. By Component
- 15.1.2.2. By Application
- 15.1.2.3. By Industry
- 15.2. Canada
- 15.2.1. Pricing Analysis
- 15.2.2. Market Share Analysis, 2021
- 15.2.2.1. By Component
- 15.2.2.2. By Application
- 15.2.2.3. By Industry
- 15.3. Mexico
- 15.3.1. Pricing Analysis
- 15.3.2. Market Share Analysis, 2021
- 15.3.2.1. By Component
- 15.3.2.2. By Application
- 15.3.2.3. By Industry
- 15.4. Brazil
- 15.4.1. Pricing Analysis
- 15.4.2. Market Share Analysis, 2021
- 15.4.2.1. By Component
- 15.4.2.2. By Application
- 15.4.2.3. By Industry
- 15.5. Germany
- 15.5.1. Pricing Analysis
- 15.5.2. Market Share Analysis, 2021
- 15.5.2.1. By Component
- 15.5.2.2. By Application
- 15.5.2.3. By Industry
- 15.6. Italy
- 15.6.1. Pricing Analysis
- 15.6.2. Market Share Analysis, 2021
- 15.6.2.1. By Component
- 15.6.2.2. By Application
- 15.6.2.3. By Industry
- 15.7. France
- 15.7.1. Pricing Analysis
- 15.7.2. Market Share Analysis, 2021
- 15.7.2.1. By Component
- 15.7.2.2. By Application
- 15.7.2.3. By Industry
- 15.8. U.K.
- 15.8.1. Pricing Analysis
- 15.8.2. Market Share Analysis, 2021
- 15.8.2.1. By Component
- 15.8.2.2. By Application
- 15.8.2.3. By Industry
- 15.9. Spain
- 15.9.1. Pricing Analysis
- 15.9.2. Market Share Analysis, 2021
- 15.9.2.1. By Component
- 15.9.2.2. By Application
- 15.9.2.3. By Industry
- 15.10. BENELUX
- 15.10.1. Pricing Analysis
- 15.10.2. Market Share Analysis, 2021
- 15.10.2.1. By Component
- 15.10.2.2. By Application
- 15.10.2.3. By Industry
- 15.11. Russia
- 15.11.1. Pricing Analysis
- 15.11.2. Market Share Analysis, 2021
- 15.11.2.1. By Component
- 15.11.2.2. By Application
- 15.11.2.3. By Industry
- 15.12. China
- 15.12.1. Pricing Analysis
- 15.12.2. Market Share Analysis, 2021
- 15.12.2.1. By Component
- 15.12.2.2. By Application
- 15.12.2.3. By Industry
- 15.13. Japan
- 15.13.1. Pricing Analysis
- 15.13.2. Market Share Analysis, 2021
- 15.13.2.1. By Component
- 15.13.2.2. By Application
- 15.13.2.3. By Industry
- 15.14. South Korea
- 15.14.1. Pricing Analysis
- 15.14.2. Market Share Analysis, 2021
- 15.14.2.1. By Component
- 15.14.2.2. By Application
- 15.14.2.3. By Industry
- 15.15. India
- 15.15.1. Pricing Analysis
- 15.15.2. Market Share Analysis, 2021
- 15.15.2.1. By Component
- 15.15.2.2. By Application
- 15.15.2.3. By Industry
- 15.16. ASEAN
- 15.16.1. Pricing Analysis
- 15.16.2. Market Share Analysis, 2021
- 15.16.2.1. By Component
- 15.16.2.2. By Application
- 15.16.2.3. By Industry
- 15.17. Australia and New Zealand
- 15.17.1. Pricing Analysis
- 15.17.2. Market Share Analysis, 2021
- 15.17.2.1. By Component
- 15.17.2.2. By Application
- 15.17.2.3. By Industry
- 15.18. GCC Countries
- 15.18.1. Pricing Analysis
- 15.18.2. Market Share Analysis, 2021
- 15.18.2.1. By Component
- 15.18.2.2. By Application
- 15.18.2.3. By Industry
- 15.19. Turkey
- 15.19.1. Pricing Analysis
- 15.19.2. Market Share Analysis, 2021
- 15.19.2.1. By Component
- 15.19.2.2. By Application
- 15.19.2.3. By Industry
- 15.20. South Africa
- 15.20.1. Pricing Analysis
- 15.20.2. Market Share Analysis, 2021
- 15.20.2.1. By Component
- 15.20.2.2. By Application
- 15.20.2.3. By Industry
- 16. Market Structure Analysis
- 16.1. Competition Dashboard
- 16.2. Competition Benchmarking
- 16.3. Market Share Analysis of Top Players
- 16.3.1. By Regional
- 16.3.2. By Component
- 16.3.3. By Application
- 16.3.4. By Industry
- 17. Competition Analysis
- 17.1. Competition Deep Dive
- 17.1.1. Broadcom Communication
- 17.1.1.1. Overview
- 17.1.1.2. Product Portfolio
- 17.1.1.3. Profitability by Market Segments
- 17.1.1.4. Sales Footprint
- 17.1.1.5. Strategy Overview
- 17.1.1.5.1. Marketing Strategy
- 17.1.1.5.2. Product Strategy
- 17.1.1.5.3. Channel Strategy
- 17.1.2. Thales Group
- 17.1.2.1. Overview
- 17.1.2.2. Product Portfolio
- 17.1.2.3. Profitability by Market Segments
- 17.1.2.4. Sales Footprint
- 17.1.2.5. Strategy Overview
- 17.1.2.5.1. Marketing Strategy
- 17.1.2.5.2. Product Strategy
- 17.1.2.5.3. Channel Strategy
- 17.1.3. Toshiba Corporation
- 17.1.3.1. Overview
- 17.1.3.2. Product Portfolio
- 17.1.3.3. Profitability by Market Segments
- 17.1.3.4. Sales Footprint
- 17.1.3.5. Strategy Overview
- 17.1.3.5.1. Marketing Strategy
- 17.1.3.5.2. Product Strategy
- 17.1.3.5.3. Channel Strategy
- 17.1.4. ST Microelectronics
- 17.1.4.1. Overview
- 17.1.4.2. Product Portfolio
- 17.1.4.3. Profitability by Market Segments
- 17.1.4.4. Sales Footprint
- 17.1.4.5. Strategy Overview
- 17.1.4.5.1. Marketing Strategy
- 17.1.4.5.2. Product Strategy
- 17.1.4.5.3. Channel Strategy
- 17.1.5. NXP Semiconductors
- 17.1.5.1. Overview
- 17.1.5.2. Product Portfolio
- 17.1.5.3. Profitability by Market Segments
- 17.1.5.4. Sales Footprint
- 17.1.5.5. Strategy Overview
- 17.1.5.5.1. Marketing Strategy
- 17.1.5.5.2. Product Strategy
- 17.1.5.5.3. Channel Strategy
- 17.1.6. Texas Instruments
- 17.1.6.1. Overview
- 17.1.6.2. Product Portfolio
- 17.1.6.3. Profitability by Market Segments
- 17.1.6.4. Sales Footprint
- 17.1.6.5. Strategy Overview
- 17.1.6.5.1. Marketing Strategy
- 17.1.6.5.2. Product Strategy
- 17.1.6.5.3. Channel Strategy
- 17.1.7. Inside Secure
- 17.1.7.1. Overview
- 17.1.7.2. Product Portfolio
- 17.1.7.3. Profitability by Market Segments
- 17.1.7.4. Sales Footprint
- 17.1.7.5. Strategy Overview
- 17.1.7.5.1. Marketing Strategy
- 17.1.7.5.2. Product Strategy
- 17.1.7.5.3. Channel Strategy
- 17.1.8. Huawei Technologies
- 17.1.8.1. Overview
- 17.1.8.2. Product Portfolio
- 17.1.8.3. Profitability by Market Segments
- 17.1.8.4. Sales Footprint
- 17.1.8.5. Strategy Overview
- 17.1.8.5.1. Marketing Strategy
- 17.1.8.5.2. Product Strategy
- 17.1.8.5.3. Channel Strategy
- 17.1.9. Renesas Electronics Corporation
- 17.1.9.1. Overview
- 17.1.9.2. Product Portfolio
- 17.1.9.3. Profitability by Market Segments
- 17.1.9.4. Sales Footprint
- 17.1.9.5. Strategy Overview
- 17.1.9.5.1. Marketing Strategy
- 17.1.9.5.2. Product Strategy
- 17.1.9.5.3. Channel Strategy
- 17.1.10. Cisco Systems
- 17.1.10.1. Overview
- 17.1.10.2. Product Portfolio
- 17.1.10.3. Profitability by Market Segments
- 17.1.10.4. Sales Footprint
- 17.1.10.5. Strategy Overview
- 17.1.10.5.1. Marketing Strategy
- 17.1.10.5.2. Product Strategy
- 17.1.10.5.3. Channel Strategy
- 17.1.11. Rambus
- 17.1.11.1. Overview
- 17.1.11.2. Product Portfolio
- 17.1.11.3. Profitability by Market Segments
- 17.1.11.4. Sales Footprint
- 17.1.11.5. Strategy Overview
- 17.1.11.5.1. Marketing Strategy
- 17.1.11.5.2. Product Strategy
- 17.1.11.5.3. Channel Strategy
- 17.1.12. HCL technologies
- 17.1.12.1. Overview
- 17.1.12.2. Product Portfolio
- 17.1.12.3. Profitability by Market Segments
- 17.1.12.4. Sales Footprint
- 17.1.12.5. Strategy Overview
- 17.1.12.5.1. Marketing Strategy
- 17.1.12.5.2. Product Strategy
- 17.1.12.5.3. Channel Strategy
- 17.1.13. TSYS
- 17.1.13.1. Overview
- 17.1.13.2. Product Portfolio
- 17.1.13.3. Profitability by Market Segments
- 17.1.13.4. Sales Footprint
- 17.1.13.5. Strategy Overview
- 17.1.13.5.1. Marketing Strategy
- 17.1.13.5.2. Product Strategy
- 17.1.13.5.3. Channel Strategy
- 17.1.14. UIC
- 17.1.14.1. Overview
- 17.1.14.2. Product Portfolio
- 17.1.14.3. Profitability by Market Segments
- 17.1.14.4. Sales Footprint
- 17.1.14.5. Strategy Overview
- 17.1.14.5.1. Marketing Strategy
- 17.1.14.5.2. Product Strategy
- 17.1.14.5.3. Channel Strategy
- 17.1.15. Qualcomm
- 17.1.15.1. Overview
- 17.1.15.2. Product Portfolio
- 17.1.15.3. Profitability by Market Segments
- 17.1.15.4. Sales Footprint
- 17.1.15.5. Strategy Overview
- 17.1.15.5.1. Marketing Strategy
- 17.1.15.5.2. Product Strategy
- 17.1.15.5.3. Channel Strategy
- 17.1.16. Sony Corporation
- 17.1.16.1. Overview
- 17.1.16.2. Product Portfolio
- 17.1.16.3. Profitability by Market Segments
- 17.1.16.4. Sales Footprint
- 17.1.16.5. Strategy Overview
- 17.1.16.5.1. Marketing Strategy
- 17.1.16.5.2. Product Strategy
- 17.1.16.5.3. Channel Strategy
- 18. Assumptions & Acronyms Used
- 19. Research Methodology
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook