Functional Beverages Market

Functional Beverages Market

Functional Beverages Market: Global Industry Analysis 2017-2021 and Opportunity Assessment 2022-2032
A recent market study published by FMI on Functional Beverages offers a global industry analysis for 2017-2021 and opportunity assessment for 2022-2032. The study offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, the growth prospects of the market are obtained with maximum precision.
Market Segmentation
The global Functional Beverages Market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
By Ingredient Type

  • Antioxidants
  • Minerals
  • Amino acids
  • Probiotics
  • Prebiotics
  • Vitamins
  • Super-Fruit extracts
  • Botanical Flavors
By Product Type
  • Energy drinks
  • Sports drinks
  • Nutraceutical drinks
  • Dairy-based beverages
  • Juices
  • Enhanced Water
  • Others
By Distribution Channel
  • Supermarkets
  • Hypermarkets
  • Health Stores
  • Online Retails
  • Departmental Stores
  • Convenience stores
  • Others
By Region
  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East and Africa (MEA)
Report Chapters
Executive Summary
The executive summary of the Functional Beverages Market includes the global market outlook, demand side trends, supply side trends and also include FMI analysis and recommendations of Functional Beverages.
Chapter 01 – Market Overview
Readers can find the detailed segmentation and definition of the Functional Beverages Market in this chapter, which will help to understand basic information about Functional Beverages. This section also highlights the market scope, taxonomy and limitations which help the reader understand the market coverage of Functional Beverages Market report.
Chapter 02 – Market Background
This chapter includes detailed analysis of the product processing methods overview, consumer buying patterns & tendencies and policy developments and regulatory scenario. It also includes in depth analysis of macro-economic factors and covers topics like global GDP growth outlook, global industry value added, personal consumption, expenditures, modern trade penetration and consumer price indices. The chapter also covers forecast factors - relevance & impact, value chain analysis and market dynamics (drivers, restraints and opportunities) to better understand the market.
Chapter 03 – Global Functional Beverages Market Demand Analysis 2017-2021 and Forecast, 2022-2032
The chapter include historical market value (USD XX Mn) analysis (2017-2021) and current and future market value (USD XX Mn) and volume (MT) projections (2022-2032). The projections are based on the Y-O-Y growth trend analysis and absolute $ opportunity analysis country of operation.
Chapter 04 – Global Functional Beverages Market - Pricing Analysis
Based on By Ingredient Type, the pricing analysis chapter include regional pricing analysis (USD/MT), global average pricing analysis benchmark, and key factors impacting the pricing.
Chapter 05 – Global Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032, By Ingredient Type
Based By Ingredient Type, Functional Beverages Market is segmented into Antioxidants, Minerals, Amino acids, Probiotics, Prebiotics, Vitamins, Super-Fruit extracts, Botanical Flavors. This section also offers market attractiveness analysis based on By Ingredient Type. Value forecast and Y-o-Y growth comparison will also be provided for above mentioned By Ingredient Type.
Chapter 06 – Global Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type
Based on By Product Type, Functional Beverages Market is segmented into Energy drinks
Sports drinks, Nutraceutical drinks, Dairy-based beverages, Juices, Enhanced Water, Others. This section also offers market attractiveness analysis based on By Product Type. Readers can also find value forecast and y-o-y growth comparison for all above mentioned By Product Type.
Chapter 07 – Global Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel
Based on By Distribution Channel, Functional Beverages Market is segmented into Supermarkets, Hypermarkets, Health Stores, Online Retails, Departmental Stores, Convenience stores, Others. This section also offers market attractiveness analysis based on By Distribution Channel. Readers can also find value forecast and y-o-y growth comparison for all above mentioned By Distribution Channel.
Chapter 08 – Global Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032, By Region
Based on By Region, Functional Beverages Market is segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, Middle East and Africa (MEA). This section also offers market attractiveness analysis based on By Region. Readers can also find value forecast and Y-o-Y growth comparison for all above mentioned By Region.
Chapter 09 – North America Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of the Functional Beverages in the North American region, along with a country-wise assessment that includes the US and Canada. Readers can also find regional trends, regulations, and market growth based on different segment and countries in the North America region.
Chapter 10 – Latin America Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of Functional Beverages in the Latin America region, along with a country-wise assessment that includes the Brazil, Mexico, Chile, Argentina, Peru and Rest of Latin America. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the Functional Beverages Market in the Latin America region.
Chapter 11 – Europe Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of Functional Beverages in the European region, along with a country-wise assessment that includes the Germany, Italy, France, U.K., Spain, Russia, Nordic, Benelux and Rest of Europe. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the Functional Beverages Market in the regional market.
Chapter 12 – East Asia Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of Functional Beverages in the East Asia region, along with a country-wise assessment that includes the China, Japan, and South Korea. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the Functional Beverages Market in the regional market.
Chapter 13 – South Asia Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of Functional Beverages in the South Asia region, along with a country-wise assessment that includes the India, Indonesia, Malaysia, Thailand, and Rest of South Asia. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the Functional Beverages Market in the regional market.
Chapter 14 - Middle East and Africa Functional Beverages Market Analysis 2017-2021 and Forecast 2022-2032
This chapter includes a detailed analysis of the growth of Functional Beverages in the MEA region, along with a country-wise assessment that includes the GCC Countries, South Africa, North Africa, Turkey and Rest of MEA. Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the Functional Beverages Market in the regional market.
Chapter 15 - Key Countries Functional Beverages Market Analysis 2017–2021 and Forecast 2022–2032
This chapter offers insights into how the Functional Beverages Market is expected to grow in major countries globally.
Chapter 16 - Market Structure Analysis- Global Assessment
This chapter includes company dashboard, industry structure analysis by tier of companies, 2022E, company share analysis of top players, 2022E, and competition benchmarking- matrix.
Chapter 17 - Competition Deep Dive (Tentative List)
This chapter includes company overview, product portfolio of companies, profitability by market segments, sales footprint, SWOT analysis and strategy overview of the companies being studied in the report. Some of the market players featured in the report are A. Red Bull, Dupont Nutrition Biosciences ApS, MaxiNutrition, Clif Bar, The Coca-Cola Company, Monster Beverage Corporation.
Chapter 18 - Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the Functional Beverages report.
Chapter 19 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on Functional Beverages Market.


1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity 
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (MT) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Ingredients
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Ingredients, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Ingredients, 2022-2032
5.3.1. Prebiotics
5.3.2. Probiotics
5.3.3. Antioxidants
5.3.4. Vitamins and Mineral Enriched
5.3.5. Fruits and Vegetables Extracts
5.3.6. Botanical Extracts
5.3.7. Other Ingredients
5.4. Y-o-Y Growth Trend Analysis By Ingredients, 2017-2021
5.5. Absolute $ Opportunity Analysis By Ingredients, 2022-2032 Deep-dive segmentation will be available in the sample on request
6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type 
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Product Type , 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Product Type , 2022-2032
6.3.1. Energy Drinks
6.3.2. Sport Drinks
6.3.3. Dairy Based Beverages
6.3.4. Nutraceutical Drinks
6.3.5. Enhanced Fruit Drinks
6.3.6. Enhanced Water 
6.3.7. Other Types
6.4. Y-o-Y Growth Trend Analysis By Product Type , 2017-2021
6.5. Absolute $ Opportunity Analysis By Product Type , 2022-2032 Deep-dive segmentation will be available in the sample on request
7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Packaging Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Packaging Type, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Packaging Type, 2022-2032
7.3.1. PET
7.3.2. Cans
7.3.3. Cartons
7.3.4. Pouches
7.3.5. Glass Bottles
7.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2017-2021
7.5. Absolute $ Opportunity Analysis By Packaging Type, 2022-2032 Deep-dive segmentation will be available in the sample on request
8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Sales Channel, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Sales Channel, 2022-2032
8.3.1. Direct 
8.3.2. Indirect
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032 Deep-dive segmentation will be available in the sample on request
9. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia & Pacific
9.3.6. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Ingredients
10.2.3. By Product Type 
10.2.4. By Packaging Type
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Ingredients
10.3.3. By Product Type 
10.3.4. By Packaging Type
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Mexico
11.2.1.2. Brazil
11.2.1.3. Rest of Latin America
11.2.2. By Ingredients
11.2.3. By Product Type 
11.2.4. By Packaging Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Ingredients
11.3.3. By Product Type 
11.3.4. By Packaging Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. BENELUX
12.2.1.7. Russia
12.2.1.8. Rest of Europe
12.2.2. By Ingredients
12.2.3. By Product Type 
12.2.4. By Packaging Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Ingredients
12.3.3. By Product Type 
12.3.4. By Packaging Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. East Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Ingredients
13.2.3. By Product Type 
13.2.4. By Packaging Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Ingredients
13.3.3. By Product Type 
13.3.4. By Packaging Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. South Asia & Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. ASEAN
14.2.1.3. Australia and New Zealand
14.2.1.4. Rest of South Asia & Pacific
14.2.2. By Ingredients
14.2.3. By Product Type 
14.2.4. By Packaging Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Ingredients
14.3.3. By Product Type 
14.3.4. By Packaging Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. South Africa
15.2.1.4. Rest of MEA
15.2.2. By Ingredients
15.2.3. By Product Type 
15.2.4. By Packaging Type
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Ingredients
15.3.3. By Product Type 
15.3.4. By Packaging Type
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Ingredients
16.1.2.2. By Product Type 
16.1.2.3. By Packaging Type
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Ingredients
16.2.2.2. By Product Type 
16.2.2.3. By Packaging Type
16.2.2.4. By Sales Channel
16.3. Mexico
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Ingredients
16.3.2.2. By Product Type 
16.3.2.3. By Packaging Type
16.3.2.4. By Sales Channel
16.4. Brazil
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Ingredients
16.4.2.2. By Product Type 
16.4.2.3. By Packaging Type
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Ingredients
16.5.2.2. By Product Type 
16.5.2.3. By Packaging Type
16.5.2.4. By Sales Channel
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Ingredients
16.6.2.2. By Product Type 
16.6.2.3. By Packaging Type
16.6.2.4. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Ingredients
16.7.2.2. By Product Type 
16.7.2.3. By Packaging Type
16.7.2.4. By Sales Channel
16.8. U.K.
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Ingredients
16.8.2.2. By Product Type 
16.8.2.3. By Packaging Type
16.8.2.4. By Sales Channel
16.9. Spain
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Ingredients
16.9.2.2. By Product Type 
16.9.2.3. By Packaging Type
16.9.2.4. By Sales Channel
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Ingredients
16.10.2.2. By Product Type 
16.10.2.3. By Packaging Type
16.10.2.4. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Ingredients
16.11.2.2. By Product Type 
16.11.2.3. By Packaging Type
16.11.2.4. By Sales Channel
16.12. China
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Ingredients
16.12.2.2. By Product Type 
16.12.2.3. By Packaging Type
16.12.2.4. By Sales Channel
16.13. Japan
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Ingredients
16.13.2.2. By Product Type 
16.13.2.3. By Packaging Type
16.13.2.4. By Sales Channel
16.14. South Korea
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Ingredients
16.14.2.2. By Product Type 
16.14.2.3. By Packaging Type
16.14.2.4. By Sales Channel
16.15. India
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Ingredients
16.15.2.2. By Product Type 
16.15.2.3. By Packaging Type
16.15.2.4. By Sales Channel
16.16. ASEAN
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Ingredients
16.16.2.2. By Product Type 
16.16.2.3. By Packaging Type
16.16.2.4. By Sales Channel
16.17. Australia and New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Ingredients
16.17.2.2. By Product Type 
16.17.2.3. By Packaging Type
16.17.2.4. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Ingredients
16.18.2.2. By Product Type 
16.18.2.3. By Packaging Type
16.18.2.4. By Sales Channel
16.19. Turkey
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Ingredients
16.19.2.2. By Product Type 
16.19.2.3. By Packaging Type
16.19.2.4. By Sales Channel
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2021
16.20.2.1. By Ingredients
16.20.2.2. By Product Type 
16.20.2.3. By Packaging Type
16.20.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Ingredients
17.3.3. By Product Type 
17.3.4. By Packaging Type
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. PepsiCo, Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Kraft Foods 
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. General Mills 
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Monster Beverage Corporation 
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. The Coca-Cola Company  
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Red Bull GmbH 
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Valio Ltd 
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Altria Group 
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Fuze Beverage LLC 
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Dr Pepper Snapple Group Inc.   
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology

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