Customisation and Personalisation in Travel Market

Customisation and Personalisation in Travel Market


Millennial travellers are suave and are always in search of something special during their business or leisure tours. They are smart, well researched, very clear about their priorities and needs and are eager to shell out any money to gain a comfortable travel experience. The scope and relevance of a travel marketer are massive in the modern tourism market. The trend of customisation and personalisation in travel marketing is slowly but steadily emerging in the market. A properly planned tour with significant inputs can change the entire travel experience for a tourist. The use and accumulation of travel data has changed the face of the travel industry and given it a new dimension. New travel portals have created a virtual corridor for travellers leading them into a better and bigger arena of the travel world. A host of travel tools are now in use and many of the leading travel agents around the world are using these tools for customisation and personalisation in travel marketing.

Personalised and customised travel marketing holds the key to success for key stakeholders in the travel industry. Modern day customers are shifting towards tailor-made and customised travel packages. Emails are a passé in the evolving travel industry. Travel companies are using advanced tools to promote their offerings. To woo a new lot of travellers companies are rehashing their travel marketing strategies by collating in-depth information about a particular traveler and sending out professional and customised emails by gauging the exact choice of the customer. Most of the travel companies are using high-end marketing tools to segregate customer information and are then scripting personalised mails and newsletters to ignite the interest of the tourists about a specific tour package.

Social media platforms are playing a pivotal role in changing the canvas of customised and personalised travel marketing. Several travellers around the globe are using social media platforms to complete their pre-travel research. Marketers are also predominantly using social media platforms such as Facebook and Twitter to market their products and services. Travel management companies around the globe are actively using social media platforms to woo the hashtag loving travellers.

A customised and personalised social media campaign can not only create a new band of consumers, but it can also strengthen the loyalty of the customer towards the company. An active social media presence can provide an instant launch pad to any marketing or promotional activity planned by the company. The emergence of an array of tourism trends such as medical tourism, eco-tourism, jungle safari, and village tourism (where a tourist gets a chance to live like a native of that village along with the villagers) is also fuelling the growth of customisation and personalisation in travel marketing.

Customisation and Personalisation in Travel Marketing: Game Changers

Factors such as emergence of millennial travellers and travel-friendly economies across the globe are acting as a key component in the development of customisation and personalisation in travel marketing. The massive digital wave that eroded the entire travel industry has created a ground of benefits for customised and personalised travel marketing. The mushrooming of new travel destinations across the globe is also expediting the need for personalised and customised travel marketing.

Customisation and Personalisation in Travel Marketing: Restraints

A massive population of tourists across the world are still dependent on conventional ways of travelling. The pool of aged travellers is still shunning modern and customised travel marketing as they are ignorant to new technologies. 

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

What Can Readers Expect from this Report?

An overview of the sector, including the key factors that have shaped patterns and demand

Not just data, but insights that you can incorporate in your strategic decision making

Nuanced underlying factors that influence consumer behaviour

Data points to understand the past, analyse the present, and project the future

Trends that will impact the sector in the short- and long-term

Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.


1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Investment Feasibility Matrix
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Regions
3.7.2. By Key Countries
3.8. Regional Parent Market Outlook
4. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Service Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Service Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Service Type, 2022-2032
5.3.1. In-flight Personalization
5.3.2. Cruise Lines Personalization
5.3.3. Adventure Travel
5.3.4. In-hotel
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Service Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Service Type, 2022-2032
6. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Mode of Booking
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Mode of Booking, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Mode of Booking, 2022-2032
6.3.1. OTA Platform
6.3.2. Offline
6.4. Y-o-Y Growth Trend Analysis By Mode of Booking, 2017-2021
6.5. Absolute $ Opportunity Analysis By Mode of Booking, 2022-2032
7. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Purpose
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Purpose, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Purpose, 2022-2032
7.3.1. Leisure
7.3.2. Business
7.4. Y-o-Y Growth Trend Analysis By Purpose, 2017-2021
7.5. Absolute $ Opportunity Analysis By Purpose, 2022-2032
8. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Travel Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) Analysis By Travel Type, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Travel Type, 2022-2032
8.3.1. International
8.3.2. Domestic
8.4. Y-o-Y Growth Trend Analysis By Travel Type, 2017-2021
8.5. Absolute $ Opportunity Analysis By Travel Type, 2022-2032
9. Global Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. Asia Pacific
9.3.5. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Service Type
10.2.3. By Mode of Booking
10.2.4. By Purpose
10.2.5. By Travel Type
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Service Type
10.3.3. By Mode of Booking
10.3.4. By Purpose
10.3.5. By Travel Type
10.4. Key Takeaways
11. Latin America Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Service Type
11.2.3. By Mode of Booking
11.2.4. By Purpose
11.2.5. By Travel Type
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Service Type
11.3.3. By Mode of Booking
11.3.4. By Purpose
11.3.5. By Travel Type
11.4. Key Takeaways
12. Europe Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Russia
12.2.1.6. BENELUX
12.2.1.7. Rest of Europe
12.2.2. By Service Type
12.2.3. By Mode of Booking
12.2.4. By Purpose
12.2.5. By Travel Type
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Service Type
12.3.3. By Mode of Booking
12.3.4. By Purpose
12.3.5. By Travel Type
12.4. Key Takeaways
13. Asia Pacific Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.1.4. Rest of Asia Pacific
13.2.2. By Service Type
13.2.3. By Mode of Booking
13.2.4. By Purpose
13.2.5. By Travel Type
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Service Type
13.3.3. By Mode of Booking
13.3.4. By Purpose
13.3.5. By Travel Type
13.4. Key Takeaways
14. Middle East and Africa Customisation and Personalisation in Travel Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Turkey
14.2.1.4. Rest of Middle East and Africa
14.2.2. By Service Type
14.2.3. By Mode of Booking
14.2.4. By Purpose
14.2.5. By Travel Type
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Service Type
14.3.3. By Mode of Booking
14.3.4. By Purpose
14.3.5. By Travel Type
14.4. Key Takeaways
15. Key Countries Customisation and Personalisation in Travel Market Analysis
15.1. U.S.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Service Type
15.1.2.2. By Mode of Booking
15.1.2.3. By Purpose
15.1.2.4. By Travel Type
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Service Type
15.2.2.2. By Mode of Booking
15.2.2.3. By Purpose
15.2.2.4. By Travel Type
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Service Type
15.3.2.2. By Mode of Booking
15.3.2.3. By Purpose
15.3.2.4. By Travel Type
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Service Type
15.4.2.2. By Mode of Booking
15.4.2.3. By Purpose
15.4.2.4. By Travel Type
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Service Type
15.5.2.2. By Mode of Booking
15.5.2.3. By Purpose
15.5.2.4. By Travel Type
15.6. Italy
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Service Type
15.6.2.2. By Mode of Booking
15.6.2.3. By Purpose
15.6.2.4. By Travel Type
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Service Type
15.7.2.2. By Mode of Booking
15.7.2.3. By Purpose
15.7.2.4. By Travel Type
15.8. U.K.
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Service Type
15.8.2.2. By Mode of Booking
15.8.2.3. By Purpose
15.8.2.4. By Travel Type
15.9. Russia
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Service Type
15.9.2.2. By Mode of Booking
15.9.2.3. By Purpose
15.9.2.4. By Travel Type
15.10. BENELUX
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Service Type
15.10.2.2. By Mode of Booking
15.10.2.3. By Purpose
15.10.2.4. By Travel Type
15.11. China
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Service Type
15.11.2.2. By Mode of Booking
15.11.2.3. By Purpose
15.11.2.4. By Travel Type
15.12. Japan
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Service Type
15.12.2.2. By Mode of Booking
15.12.2.3. By Purpose
15.12.2.4. By Travel Type
15.13. South Korea
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Service Type
15.13.2.2. By Mode of Booking
15.13.2.3. By Purpose
15.13.2.4. By Travel Type
15.14. GCC Countries
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Service Type
15.14.2.2. By Mode of Booking
15.14.2.3. By Purpose
15.14.2.4. By Travel Type
15.15. South Africa
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Service Type
15.15.2.2. By Mode of Booking
15.15.2.3. By Purpose
15.15.2.4. By Travel Type
15.16. Turkey
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Service Type
15.16.2.2. By Mode of Booking
15.16.2.3. By Purpose
15.16.2.4. By Travel Type
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Service Type
16.3.3. By Mode of Booking
16.3.4. By Purpose
16.3.5. By Travel Type
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Hilton Worldwide Holding
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. TUI Group
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Airbnb Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. Crown Resorts limited
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Gray and Corporation
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. Accor Group
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Carnival Corporation
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Virgin Hotels
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Expedia Group
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. KLM Royal Dutch
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology

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