Automotive NFC Market
Automotive NFC Market: Introduction
The continuously changing world and the technological enhancement in the field of communication becoming more connected thereby creating the need to boosting the technology in an automobile at a faster pace- automotive radar, NFC (Near Field Communication), cellular connectivity, and wireless power are now integrated into the mid and high-end automobile.
Automobile is no longer just a means of transportation but has been embedded with various communication interfaces and devices. Automotive NFC (Near Field Communication) is basically a short range bidirectional communication technology which allows interaction distance of few centimetres at a specified data transfer rate. Automotive NFC is a set of communication practice that allows two electronic equipment, among which is usually one is a portable device such as a smartphone, to establish communication by bringing them within the short distance of other which is fixed to the part. A subset of NFC, RFID appears to expand beyond mobile phones to automobile applications. This can be seen as a differentiating factor for many new in-car functions for the customers and also can simplify the existing in-car functions. Near-field communication stack for an automobile is a runtime software which implements the NFC protocol stack.
Automotive NFC Market: Dynamics
Demand for Automotive NFC (Near Field Communication) is estimated to increase over the forecast period due to growing usage of vehicles and increasing preference by end users to have an convenient communication system installed in the vehicle. Automotive NFC consumption is highly dependent on the production and new sales of automobile across the globe. Attributes, such as rising per capita income and increased spending by the general population are expected to increase the sales of automobile in the developing economies which are expected to boost the consumption of Automotive NFC in the long-term scenario. Also, individual preference towards the adoption of new technology and innovative products is also expected to fuel the growth of the Automotive NFC market. Increase in the sales of high-end automobiles life have also increased the market of automotive NFC and anticipated to fuel the growth of Automotive NFC market over the forecast period as well.
However, the factors such as low general awareness and low adoption rate in developing economic countries has been seen as a restraint to the growth of the automotive NFC market over the forecast period. However, the prevailing trend to use new technology device for improved results will contribute towards the growth of the demand for automotive NFC market, during the forecast period.
Automotive NFC Market: Segmentation
Based on the type, the Automotive NFC market can be segmented as follows:
106 Kbit/s
212 Kbit/s
424 Kbit/s
Based on the Application, the Automotive NFC market can be segmented as follows:
On Board Units
Car Keys
Other
Based on the sales channel, the Automotive NFC market can be segmented as follows:
Aftermarket
Original Equipment Manufacturer (OEM)
Based on the vehicle type, the Automotive NFC market can be segmented as follows:
Passenger Car
Compact
Mid-size
Premium
Luxury
SUV
Light commercial vehicle
Heavy commercial vehicle
Automotive NFC Market: Regional Outlook
Europe, followed by North America, is expected to hold a major share in the global Automotive NFC (Near Field Communication) market and is expected to behold it even in the forecast period. The Asia Pacific is expected to be the fastest growing market in the Automotive NFC market owing to high growth in new vehicle sales in the region. North America and Europe are a mature market and it is expected to hold more than half of the market share of the global Automotive NFC market. Rest of the world is estimated to account for a relatively small share of the Automotive NFC market.
Automotive NFC Market: Market Participants
Some of the examples of the market participants operating across the value chain of the global Automotive NFC market are:
Sony Corporation
NXP Semiconductors N.V.
Broadcom Inc.
Samsung Electronics Co. Ltd.
STMicroelectronics N.V.
Panasonic Corporation
Alpine Electronics Inc.
Smartrac N.V.
PREMO S.A.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
The report covers exhaustive analysis on:
Market Segments
Market Dynamics
Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain
Regional analysis includes:
North America (U.S., Canada)
Latin America (Mexico, Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC Countries, S. Africa, Northern Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:
Detailed overview of parent market
Changing market dynamics in the industry
In-depth market segmentation
Historical, current, and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape
Strategies of key players and products offered
Potential and niche segments, geographical regions exhibiting promising growth
A neutral perspective on market performance
Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.
- 1. Executive Summary | Automotive NFC Market
- 1.1. Global Market Outlook
- 1.2. Demand-side Trends
- 1.3. Supply-side Trends
- 1.4. Technology Roadmap Analysis
- 1.5. Analysis and Recommendations
- 2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
- 3. Market Background
- 3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
- 3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario
- 3.3. Opportunity Map Analysis
- 3.4. Product Life Cycle Analysis
- 3.5. Supply Chain Analysis
- 3.5.1. Supply Side Participants and Their Roles
- 3.5.1.1. Producers
- 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
- 3.5.1.3. Wholesalers and Distributors
- 3.5.2. Value Added and Value Created at Node in the Supply Chain
- 3.5.3. List of Raw Material Suppliers
- 3.5.4. List of Existing and Potential Buyers
- 3.6. Investment Feasibility Matrix
- 3.7. Value Chain Analysis
- 3.7.1. Profit Margin Analysis
- 3.7.2. Wholesalers and Distributors
- 3.7.3. Retailers
- 3.8. PESTLE and Porter’s Analysis
- 3.9. Regulatory Landscape
- 3.9.1. By Key Regions
- 3.9.2. By Key Countries
- 3.10. Regional Parent Market Outlook
- 3.11. Production and Consumption Statistics
- 3.12. Import and Export Statistics
- 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
- 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis
- 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
- 5.1. Introduction / Key Findings
- 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2017 to 2021
- 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2022 to 2032
- 5.3.1. 106 Kbit/s
- 5.3.2. 212 Kbit/s
- 5.3.3. 424 Kbit/s
- 5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021
- 5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032
- 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
- 6.1. Introduction / Key Findings
- 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2021
- 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032
- 6.3.1. On Board Value (US$ Million) & Volume (Units)s
- 6.3.2. Car Keys
- 6.3.3. Other Applications
- 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
- 6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
- 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
- 7.1. Introduction / Key Findings
- 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2021
- 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2022 to 2032
- 7.3.1. Aftermarket
- 7.3.2. OEM
- 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
- 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032
- 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Vehicle Type
- 8.1. Introduction / Key Findings
- 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2017 to 2021
- 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2022 to 2032
- 8.3.1. Passenger Car
- 8.3.2. Compact Vehicle
- 8.3.3. Mid-size Vehicle
- 8.3.4. Premium Vehicle
- 8.3.5. Luxury Vehicle
- 8.3.6. SUV
- 8.3.7. Light Commercial Vehicle
- 8.3.8. Heavy Commercial Vehicle
- 8.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2017 to 2021
- 8.5. Absolute $ Opportunity Analysis By Vehicle Type, 2022 to 2032
- 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
- 9.1. Introduction
- 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
- 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
- 9.3.1. North America
- 9.3.2. Latin America
- 9.3.3. Europe
- 9.3.4. Asia Pacific
- 9.3.5. Middle East and Africa
- 9.4. Market Attractiveness Analysis By Region
- 10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
- 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
- 10.2.1. By Country
- 10.2.1.1. USA
- 10.2.1.2. Canada
- 10.2.2. By Type
- 10.2.3. By Application
- 10.2.4. By Sales Channel
- 10.2.5. By Vehicle Type
- 10.3. Market Attractiveness Analysis
- 10.3.1. By Country
- 10.3.2. By Type
- 10.3.3. By Application
- 10.3.4. By Sales Channel
- 10.3.5. By Vehicle Type
- 10.4. Key Takeaways
- 11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
- 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
- 11.2.1. By Country
- 11.2.1.1. Brazil
- 11.2.1.2. Mexico
- 11.2.1.3. Rest of Latin America
- 11.2.2. By Type
- 11.2.3. By Application
- 11.2.4. By Sales Channel
- 11.2.5. By Vehicle Type
- 11.3. Market Attractiveness Analysis
- 11.3.1. By Country
- 11.3.2. By Type
- 11.3.3. By Application
- 11.3.4. By Sales Channel
- 11.3.5. By Vehicle Type
- 11.4. Key Takeaways
- 12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
- 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
- 12.2.1. By Country
- 12.2.1.1. Germany
- 12.2.1.2. United Kingdom
- 12.2.1.3. France
- 12.2.1.4. Spain
- 12.2.1.5. Italy
- 12.2.1.6. Rest of Europe
- 12.2.2. By Type
- 12.2.3. By Application
- 12.2.4. By Sales Channel
- 12.2.5. By Vehicle Type
- 12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Type
- 12.3.3. By Application
- 12.3.4. By Sales Channel
- 12.3.5. By Vehicle Type
- 12.4. Key Takeaways
- 13. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
- 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
- 13.2.1. By Country
- 13.2.1.1. China
- 13.2.1.2. Japan
- 13.2.1.3. South Korea
- 13.2.1.4. Malaysia
- 13.2.1.5. Singapore
- 13.2.1.6. Australia
- 13.2.1.7. New Zealand
- 13.2.1.8. Rest of Asia Pacific
- 13.2.2. By Type
- 13.2.3. By Application
- 13.2.4. By Sales Channel
- 13.2.5. By Vehicle Type
- 13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Type
- 13.3.3. By Application
- 13.3.4. By Sales Channel
- 13.3.5. By Vehicle Type
- 13.4. Key Takeaways
- 14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
- 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
- 14.2.1. By Country
- 14.2.1.1. GCC Countries
- 14.2.1.2. South Africa
- 14.2.1.3. Israel
- 14.2.1.4. Rest of Middle East and Africa
- 14.2.2. By Type
- 14.2.3. By Application
- 14.2.4. By Sales Channel
- 14.2.5. By Vehicle Type
- 14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Type
- 14.3.3. By Application
- 14.3.4. By Sales Channel
- 14.3.5. By Vehicle Type
- 14.4. Key Takeaways
- 15. Key Countries Market Analysis
- 15.1. USA
- 15.1.1. Pricing Analysis
- 15.1.2. Market Share Analysis, 2021
- 15.1.2.1. By Type
- 15.1.2.2. By Application
- 15.1.2.3. By Sales Channel
- 15.1.2.4. By Vehicle Type
- 15.2. Canada
- 15.2.1. Pricing Analysis
- 15.2.2. Market Share Analysis, 2021
- 15.2.2.1. By Type
- 15.2.2.2. By Application
- 15.2.2.3. By Sales Channel
- 15.2.2.4. By Vehicle Type
- 15.3. Brazil
- 15.3.1. Pricing Analysis
- 15.3.2. Market Share Analysis, 2021
- 15.3.2.1. By Type
- 15.3.2.2. By Application
- 15.3.2.3. By Sales Channel
- 15.3.2.4. By Vehicle Type
- 15.4. Mexico
- 15.4.1. Pricing Analysis
- 15.4.2. Market Share Analysis, 2021
- 15.4.2.1. By Type
- 15.4.2.2. By Application
- 15.4.2.3. By Sales Channel
- 15.4.2.4. By Vehicle Type
- 15.5. Germany
- 15.5.1. Pricing Analysis
- 15.5.2. Market Share Analysis, 2021
- 15.5.2.1. By Type
- 15.5.2.2. By Application
- 15.5.2.3. By Sales Channel
- 15.5.2.4. By Vehicle Type
- 15.6. United Kingdom
- 15.6.1. Pricing Analysis
- 15.6.2. Market Share Analysis, 2021
- 15.6.2.1. By Type
- 15.6.2.2. By Application
- 15.6.2.3. By Sales Channel
- 15.6.2.4. By Vehicle Type
- 15.7. France
- 15.7.1. Pricing Analysis
- 15.7.2. Market Share Analysis, 2021
- 15.7.2.1. By Type
- 15.7.2.2. By Application
- 15.7.2.3. By Sales Channel
- 15.7.2.4. By Vehicle Type
- 15.8. Spain
- 15.8.1. Pricing Analysis
- 15.8.2. Market Share Analysis, 2021
- 15.8.2.1. By Type
- 15.8.2.2. By Application
- 15.8.2.3. By Sales Channel
- 15.8.2.4. By Vehicle Type
- 15.9. Italy
- 15.9.1. Pricing Analysis
- 15.9.2. Market Share Analysis, 2021
- 15.9.2.1. By Type
- 15.9.2.2. By Application
- 15.9.2.3. By Sales Channel
- 15.9.2.4. By Vehicle Type
- 15.10. China
- 15.10.1. Pricing Analysis
- 15.10.2. Market Share Analysis, 2021
- 15.10.2.1. By Type
- 15.10.2.2. By Application
- 15.10.2.3. By Sales Channel
- 15.10.2.4. By Vehicle Type
- 15.11. Japan
- 15.11.1. Pricing Analysis
- 15.11.2. Market Share Analysis, 2021
- 15.11.2.1. By Type
- 15.11.2.2. By Application
- 15.11.2.3. By Sales Channel
- 15.11.2.4. By Vehicle Type
- 15.12. South Korea
- 15.12.1. Pricing Analysis
- 15.12.2. Market Share Analysis, 2021
- 15.12.2.1. By Type
- 15.12.2.2. By Application
- 15.12.2.3. By Sales Channel
- 15.12.2.4. By Vehicle Type
- 15.13. Malaysia
- 15.13.1. Pricing Analysis
- 15.13.2. Market Share Analysis, 2021
- 15.13.2.1. By Type
- 15.13.2.2. By Application
- 15.13.2.3. By Sales Channel
- 15.13.2.4. By Vehicle Type
- 15.14. Singapore
- 15.14.1. Pricing Analysis
- 15.14.2. Market Share Analysis, 2021
- 15.14.2.1. By Type
- 15.14.2.2. By Application
- 15.14.2.3. By Sales Channel
- 15.14.2.4. By Vehicle Type
- 15.15. Australia
- 15.15.1. Pricing Analysis
- 15.15.2. Market Share Analysis, 2021
- 15.15.2.1. By Type
- 15.15.2.2. By Application
- 15.15.2.3. By Sales Channel
- 15.15.2.4. By Vehicle Type
- 15.16. New Zealand
- 15.16.1. Pricing Analysis
- 15.16.2. Market Share Analysis, 2021
- 15.16.2.1. By Type
- 15.16.2.2. By Application
- 15.16.2.3. By Sales Channel
- 15.16.2.4. By Vehicle Type
- 15.17. GCC Countries
- 15.17.1. Pricing Analysis
- 15.17.2. Market Share Analysis, 2021
- 15.17.2.1. By Type
- 15.17.2.2. By Application
- 15.17.2.3. By Sales Channel
- 15.17.2.4. By Vehicle Type
- 15.18. South Africa
- 15.18.1. Pricing Analysis
- 15.18.2. Market Share Analysis, 2021
- 15.18.2.1. By Type
- 15.18.2.2. By Application
- 15.18.2.3. By Sales Channel
- 15.18.2.4. By Vehicle Type
- 15.19. Israel
- 15.19.1. Pricing Analysis
- 15.19.2. Market Share Analysis, 2021
- 15.19.2.1. By Type
- 15.19.2.2. By Application
- 15.19.2.3. By Sales Channel
- 15.19.2.4. By Vehicle Type
- 16. Market Structure Analysis
- 16.1. Competition Dashboard
- 16.2. Competition Benchmarking
- 16.3. Market Share Analysis of Top Players
- 16.3.1. By Regional
- 16.3.2. By Type
- 16.3.3. By Application
- 16.3.4. By Sales Channel
- 16.3.5. By Vehicle Type
- 17. Competition Analysis
- 17.1. Competition Deep Dive
- 17.1.1. Sony Corporation
- 17.1.1.1. Overview
- 17.1.1.2. Product Portfolio
- 17.1.1.3. Profitability by Market Segments
- 17.1.1.4. Sales Footprint
- 17.1.1.5. Strategy Overview
- 17.1.1.5.1. Marketing Strategy
- 17.1.1.5.2. Product Strategy
- 17.1.1.5.3. Channel Strategy
- 17.1.2. NXP Semiconductors N.V.
- 17.1.2.1. Overview
- 17.1.2.2. Product Portfolio
- 17.1.2.3. Profitability by Market Segments
- 17.1.2.4. Sales Footprint
- 17.1.2.5. Strategy Overview
- 17.1.2.5.1. Marketing Strategy
- 17.1.2.5.2. Product Strategy
- 17.1.2.5.3. Channel Strategy
- 17.1.3. Broadcom Inc.
- 17.1.3.1. Overview
- 17.1.3.2. Product Portfolio
- 17.1.3.3. Profitability by Market Segments
- 17.1.3.4. Sales Footprint
- 17.1.3.5. Strategy Overview
- 17.1.3.5.1. Marketing Strategy
- 17.1.3.5.2. Product Strategy
- 17.1.3.5.3. Channel Strategy
- 17.1.4. Samsung Electronics Co. Ltd.
- 17.1.4.1. Overview
- 17.1.4.2. Product Portfolio
- 17.1.4.3. Profitability by Market Segments
- 17.1.4.4. Sales Footprint
- 17.1.4.5. Strategy Overview
- 17.1.4.5.1. Marketing Strategy
- 17.1.4.5.2. Product Strategy
- 17.1.4.5.3. Channel Strategy
- 17.1.5. STMicroelectronics N.V.
- 17.1.5.1. Overview
- 17.1.5.2. Product Portfolio
- 17.1.5.3. Profitability by Market Segments
- 17.1.5.4. Sales Footprint
- 17.1.5.5. Strategy Overview
- 17.1.5.5.1. Marketing Strategy
- 17.1.5.5.2. Product Strategy
- 17.1.5.5.3. Channel Strategy
- 17.1.6. Panasonic Corporation
- 17.1.6.1. Overview
- 17.1.6.2. Product Portfolio
- 17.1.6.3. Profitability by Market Segments
- 17.1.6.4. Sales Footprint
- 17.1.6.5. Strategy Overview
- 17.1.6.5.1. Marketing Strategy
- 17.1.6.5.2. Product Strategy
- 17.1.6.5.3. Channel Strategy
- 17.1.7. Alpine Electronics Inc.
- 17.1.7.1. Overview
- 17.1.7.2. Product Portfolio
- 17.1.7.3. Profitability by Market Segments
- 17.1.7.4. Sales Footprint
- 17.1.7.5. Strategy Overview
- 17.1.7.5.1. Marketing Strategy
- 17.1.7.5.2. Product Strategy
- 17.1.7.5.3. Channel Strategy
- 17.1.8. Avery Dennison
- 17.1.8.1. Overview
- 17.1.8.2. Product Portfolio
- 17.1.8.3. Profitability by Market Segments
- 17.1.8.4. Sales Footprint
- 17.1.8.5. Strategy Overview
- 17.1.8.5.1. Marketing Strategy
- 17.1.8.5.2. Product Strategy
- 17.1.8.5.3. Channel Strategy
- 17.1.9. PREMO S.A.
- 17.1.9.1. Overview
- 17.1.9.2. Product Portfolio
- 17.1.9.3. Profitability by Market Segments
- 17.1.9.4. Sales Footprint
- 17.1.9.5. Strategy Overview
- 17.1.9.5.1. Marketing Strategy
- 17.1.9.5.2. Product Strategy
- 17.1.9.5.3. Channel Strategy
- 18. Assumptions & Acronyms Used
- 19. Research Methodology
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