Western European Workwear & Uniforms Market Growth Opportunities

Western European Workwear & Uniforms Market Growth Opportunities

The Western European workwear and uniforms market generated revenues of €7,606.8 million in 2022. Sustainability and fabric innovation will drive market growth. The Western European workwear and uniforms market will increase at a compound annual growth rate of 2.4% from 2022 to 2027.

General workwear is the largest product segment in the Western European workwear and uniforms market. General workwear accounted for 67.4% of revenue share in 2022. Increased demand for white workwear from the healthcare and hospitality industries will drive the post-pandemic growth of general workwear.

The direct sales channel has a slight advantage over the rental channel, with 53.3% revenue share in 2022. The penetration of eCommerce will strengthen workwear and uniform direct sales in Western Europe by 2027.

Economic uncertainty, energy crisis, increasing inflation, supply chain disruptions, and the ongoing Russo–Ukrainian War will restrain the Western European workwear and uniforms market as employers will postpone expenditures.

End-user preference for the fashionable, lightweight, breathable, anti-microbial, anti-stain, and anti-tear (ripstop) features will dominate market demand between 2022 and 2027. The growing preference for sustainable workwear that reduces carbon footprints will boost market growth during the forecast period.


  • Strategic Imperatives
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the Workwear and Uniforms Market
    • Growth Opportunities Fuel the Growth Pipeline Engine
  • Growth Opportunity Analysis
    • Findings
    • Revenue by Product and Region
      • Table Workwear and Uniforms Market: Revenue by Product and Region, Western Europe, 2022
    • Revenue by Channel and Region
      • Table Workwear and Uniforms Market: Revenue by Channel and Region, Western Europe, 2022
    • Scope of Analysis
    • Segmentation
    • Market Definitions
    • Regional Segmentation
    • Key Competitors
    • Growth Metrics
    • Distribution Channels
    • Scope and Definition by Distribution Channel
    • Growth Drivers
    • Growth Restraints
    • Emerging Textile Technologies
    • Sustainable Fabric Trends
    • Factors for Considering Direct and Rental Channels for Workwear Procurement
    • Forecast Assumptions
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Western Europe, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Western Europe, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Revenue Forecast by Region
      • Table Workwear and Uniforms Market: Revenue Forecast by Region, Western Europe, 2019-2027
    • Percent Revenue Forecast by Region
    • Unit Shipment Forecast by Region
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Region, Western Europe, 2019-2027
    • Percent Unit Shipment Forecast by Region
    • Revenue and Unit Shipment Forecast Analysis
    • Revenue Forecast Analysis by Channel
    • Competitive Environment-Direct Channel
    • Revenue Share-Direct Channel
    • Revenue Share Analysis-Direct Channel
    • Competitive Environment-Rental Channel
    • Revenue Share-Rental Channel
    • Revenue Share Analysis-Rental Channel
  • Growth Opportunity Analysis: General Workwear
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table General Workwear: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Product
      • Table General Workwear: Revenue Forecast by Product, Western Europe, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table General Workwear: Unit Shipment Forecast by Product, Western Europe, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table General Workwear: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
    • Competitive Environment-Direct Channel
    • Revenue Share-Direct Channel
    • Revenue Share Analysis-Direct Channel
  • Growth Opportunity Analysis: Blue Workwear Sub-segment
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Blue Workwear Sub-segment: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Channel
      • Table Blue Workwear Sub-segment: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
  • Growth Opportunity Analysis: White Workwear Sub-segment
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table White Workwear Sub-segment: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Channel
      • Table White Workwear Sub-segment: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
  • Growth Opportunity Analysis: Corporate Workwear
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Corporate Workwear: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Product
      • Table Corporate Workwear: Revenue Forecast by Product, Western Europe, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Corporate Workwear: Unit Shipment Forecast by Product, Western Europe, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Corporate Workwear: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
    • Competitive Environment-Direct Channel
    • Revenue Share-Direct Channel
    • Revenue Share Analysis-Direct Channel
  • Growth Opportunity Analysis: Career Workwear Sub-segment
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Career Workwear Sub-segment: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Channel
      • Table Career Workwear Sub-segment: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
  • Growth Opportunity Analysis: Casual Workwear Sub-segment
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Casual Workwear Sub-segment: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Channel
      • Table Casual Workwear Sub-segment: Revenue Forecast by Channel, Western Europe, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
    • Forecast Analysis by Channel
  • Growth Opportunity Analysis: Uniforms
    • Growth Metrics
    • Revenue and Unit Shipment Forecast*
      • Table Uniforms: Revenue and Unit Shipment Forecast, Western Europe, 2019-2027
    • Revenue Forecast by Product
      • Table Uniforms: Revenue Forecast by Product, Western Europe, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Uniforms: Unit Shipment Forecast by Product, Western Europe, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Forecast Analysis
    • Competitive Environment
    • Revenue Share Analysis
  • Growth Opportunity Analysis: Germany
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, Germany, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Germany, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Germany, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Germany, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: UK & Ireland
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, Germany, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, UK & Ireland, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, UK & Ireland, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, UK & Ireland, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: France
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, France, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, France, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, France, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, France, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: Italy
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue & Unit Shipment Forecast, Italy, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Italy, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Italy, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Italy, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: Scandinavia
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue & Unit Shipment Forecast, Scandinavia, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Scandinavia, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Scandinavia, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Scandinavia, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: Iberia
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, Iberia, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Iberia, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Iberia, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Iberia, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: Benelux
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue and Unit Shipment Forecast, Benelux, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Benelux, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Benelux, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Benelux, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Analysis: Alpine
    • Key Statistics
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
      • Table Workwear and Uniforms Market: Revenue & Unit Shipment Forecast, Alpine, 2019-2027
    • Revenue Forecast by Product
      • Table Workwear and Uniforms Market: Revenue Forecast by Product, Alpine, 2019-2027
    • Percent Revenue Forecast by Product
    • Unit Shipment Forecast by Product
      • Table Workwear and Uniforms Market: Unit Shipment Forecast by Product, Alpine, 2019-2027
    • Percent Unit Shipment Forecast by Product
    • Revenue Forecast by Channel
      • Table Workwear and Uniforms Market: Revenue Forecast by Channel, Alpine, 2019-2027
    • Percent Revenue Forecast by Channel
    • Forecast Analysis
  • Growth Opportunity Universe
    • Growth Opportunity 1: Sustainability Efforts
    • Growth Opportunity 2: Fabric Technology
    • Growth Opportunity 3: Laundry and Rental Companies
  • Appendix
    • Partial List of Direct Total Workwear, General Workwear and Corporate Workwear Companies in "Others"
    • Partial List of Rental Workwear Companies in "Others"
    • Product Matrix-Direct Channel
    • Product Matrix-Rental Channel
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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